Evolve-Co Coaches Blog

Resources for Coaches Building Their Business
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THIS SERIES HAS BEEN CANCELLED

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the callregister to be on the call (s). You only need to register once. You will then have a spot on all three calls.

  • Monday, June 7th, 2010 ::: Blogging, Social Networking, and Giving Evening Intros [tech and talks ::: how to acquire prospective clients with free, valuable content and authenticity]
  • Monday, June 14th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
  • Monday, June 21st, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]
Register for the new and evolved version ::: v3.1Register for the new and evolved version ::: v3.1 of the 3 Components to Build and Maintain a 6-figure Practice.

---

There are only a few components successful coaches and practitioners must integrate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Three Mondays, beginning Monday June 7th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call(s).

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants for each call. So grab your spot now.grab your spot now.

----

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

 

 

In Service and in Evolution,

jason.the.mcclain™

Share/Save/Bookmark

::: Update: the audio from this call is now available below :::

Monday, May 24th @ 7pm Pacific. You must registerYou must register to be on the call. If you have already registered for the series, you are good to go. No need to register again ...

And ... take a moment to consider ...

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" on mean--with 95% certainty?


As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You correctly want to make sure they never feel pressured.

And they never should--they do not need to be.

At the same time, if you have been in business for yourself for any length of time, you have come to realize that if you do not assist them in overcoming their concerns and their fears or limitations in thinking, you will never be able to assist them in realizing the life they have always wanted, dreamed of, and perhaps have come to you to assist them in finally achieving. In a sense, this is your first test as their coach, guide, or service provider in the helping industries.

Are you going to let them leave with those limitations intact? Or are you going to expand their world ever so gently?

The reality is, if you do not have financial sustainability, you will not be able to serve for very long before your own concerns of thriving and prospering come into play.  In a word, you need to
learn to SELL--but sell without compromising your values of service, contribution, and ethics...

Many talk about using initial or "free" consultations to sign clients, but few know how to set these up to turn them into results. How to systematically use your communication before hand, setting context, and being so effective in the session with your guidance that the results end up being inevitable ::: you can begin to count on the client signing the agreement taking the gueswork out of our business, your financial life, and increasing your confidence exponentially.

Other distinctions I will be including in the evening :::

  • How to be so effective in your question flow that "closing" them or "overcoming their objections" becomes unnecessary--as a result of how your being of service.
  • The three steps to opening the relationship [signing the client]
  • How [and why] to sign the client without ever giving away free services
  • How to sell without ever selling
  • How to integrate permission-based selling in to your sales system

Monday, May 24th @ 7pm Pacific. You must registerYou must register to be on the call. If you have already registered for the series, you are good to go. No need to register again ...


I will be taking questions live on the call. So
be therebe there--or be a hypotenuse.

Smart solo-preneurs and entrepreneurs know that one good idea can mean the difference in tens of thousands of dollars for your business. I have several IDEAs for you. Register for the call by clicking HEREHERE.

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

In Service,

jason.the.mcclain™

Share/Save/Bookmark

Update ::: The audio from this call is now available below:



:::

While I am always tinkering and improving, the last time I did this call, I was sick as a dog with the flu. This one should be exponentially better...

Teleseminar ::: Coaching the Coach ::: Creating Packages (v4.1)

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you Monday, May 17 @ 7pm PacificMonday, May 17 @ 7pm Pacific [You must register for this call at the link ::: if you already registered for last week's call, you are already good to go.]


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?



This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally--feeling good about it and knowing how.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will discover during this call :::

 

  • The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
  • The 4 components a comprehensive package must have to be compelling
  • How to present your package--how to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it

Monday, May 17 @ 7pm Pacific. You must register for the callregister for the call. Do that by clicking on this linkthis link. There are 99 spots available, so snag your spot now.

The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.

-=-=-

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

In Service,

jason.the.mcclain™

Share/Save/Bookmark

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the callregister to be on the call (s):

 

  • Monday, May 10th, 2010 [tech and talks ::: how to acquire prospective clients with free content] Featuring a
    Social Media and email marketing expert [audio now available here ::: ]

  • Monday, May 17th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
  • Monday, May 24th, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]
Register for the new and Evolutionary versionRegister for the new and Evolutionary version of the 3 components to build and maintain a 6-figure practice.

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Three Mondays, beginning Monday may 10th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call(s).

 

Audio from the less evolved (from the past month) version of this series of calls:

 

The Overview [March 15, 2010]:
Creating Your Offering [March 22, 2010]:
Turing Initial Consultations into Results [April 5, 2010]:
Talks and Technology [April 26, 2010]:

___

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants for each call. So grab your spot nowgrab your spot now.

----

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

 

 

In Service and in Evolution,

jason.the.mcclain™

Share/Save/Bookmark

[Originally written in August 2008]
Many people have read this piece and encouraged me to post it publicly. So, by popular demand... It is an email I posted to a client near the end of their completion of the Personal Evolution Program, and in it I address a need for approval, ego development, the purpose and motivation for personal evolution...and the distinction between self-worth and value, and more... Your self-worth is a settled matter if you will accept it as such. Enjoy.

::: :::

Now back to you.

I was thinking about the approval thing. But first--you have come a long way. So stop, take a deep breath, turn around towards the sunset and enjoy the vista. You deserve it. 
"The mountain we climb in Personal Evolution is a bit like a mirage while hiking/climbing a mountain. You could stop now and camp for the night--or say, "forget this", it and go back down the mountainside. Buuuuutt, you can also see there is a reachable summit. So you choose to go further--yet...when you reach what you thought would be the summit, there is yet another summit that materializes out of the mist. And this goes on forever. There is no omega point except when you choose to simply stop and rest. 
Each of us have that choice every day. For some, we still consciously choose to continue to deepen our depths--and plumb just behind them. There is no end or bottom to the depth, there are only unplumbed depths. For others, they have achieved a high enough peak, that there is no motivation--no real life reason--to climb the next.  And there are others I will not list in the interests of time. I choose--consciously--to evolve further when I should or must--that is when my business or financial or relational results are inhibited by some aspect of myself. Otherwise, I am pretty darned content with where I am at-BUT I still need to have constant attention on where I need to be for others in the context in which I want to move with greater velocity--or frankly, sometimes, ANY velocity. 
I urge you to make the same or a similar real world criteria as you become more and more comfortable with you you are...and as you come to full acceptance of yourself, there is a pitfall of not caring what others think--and disregarding their feedback. Care what others think in practical terms--and care deeply--as it fosters results. Do not care about their opinions and judgments of you on a personal level. That is--think about the practical results and adjust, but know that as an internally validated man, the matter of your self-worth is settled. The question of the value you bring to people and the world in this context or that context, well, that is never settled as it depends on too many variables [each individuals expectations and sensibilities, your skill and competence in the domain, your sensitivities/awareness when adjustments are needed, market forces, etc.]. But that is a separate practical matter. 
The personal: your self-worth, is a settled matter. It is...well, pick your preference/metaphor: it is good. It is priceless. It is worth-full. It is Spirit manifest. It is divine. 
As for the seeking of approval-that is obviously pretending as if your worth could be determined externally. It can not. Whether you realize it yet or not, you still have to accept the opinion of others--good, bad, right, wrong--to have their opinions matter. In other words, you have the ultimate choice still--even if you are not exercising it to as full a degree as you will enjoy in the future. 
But why even do this work? What does it make possible? Why spend the time, energy, and the--at times--grueling work of dis-identification, detachment, and internalizing validity when you notice it as external? Why forgo the feel good and the short term false ego pump of compliments? 
 In a word: Freedom. Freedom from what? 

Freedom from the ebbs and flows of the opinions and judgments of others. Why is this important? So you can gather feedback, without the moral and emotional cloud of personal meaning. Here is the challenge with tying your valuation to another's opinions: you are not only cast about from one end to the other, AND the problem with that is that people react from and interpret through their stage of egoic, emotional, and values meme stage of development. There will be patterns and probabilities, and all feedback is valid for them, but there is only so much contorting you can engage in, and stay sane and centered, and more importantly, live authentically--true to yourself.
Additionally, believe me, as someone who has had people tell me I am a god [literally] on more than one occasion and at times, had people tell me I was an a**hole and the devil's spawn [literally] I came to realize that no matter what they say, the truth is somewhere in the middle, and their acknowledgments and their judgments are worth only one thing: getting specifics around those experiences [I did X Y and Z in A context and they felt B emotion as a result] for the purpose of adjusting my behavior for improved results. 
Their characterizations are worthless except as crude pointers to their stage of development because, again, we interpret through and react and respond from our stage of development And even then, I have to gauge how valuable it is -- determined solely by how large a percentage of people are at that stage and would react/interpret the same way. 
All feedback is valid--and everyone's emotional experience is valid as it is and to be left untouched unless requested otherwise. However, not all feedback is valuable
Now, what I can not say is where the line is between the idea that they are responsible for their own emotional experience--and you are not--and where you are responsible for your impact on others and the results you garner. That is a line I have yet to determine for myself after nearly a decade of inquiry. I do know that I tend to move more and more towards having room for the emotional reactions I create in others-sometimes by simply walking through the room, or making a benign comment about my schedule, or not noticing someone in a room I am in--having space for that and having them feel valid without my trying to adjust their experience is a skill I am still developing and only in the last year and a half feel fully competent at. And I get it right about 65% of the time. 
Circling back--the thing to remember is that you are already determining your own worth, by agreeing or disagreeing with those who assess you as good/bad or some variation. You still have to buy into their perspective. And since you are the ultimate decider, decide now, that irrespective of the value assessments they are making and the validity of the feedback, the matter of your self-worth is settled. 
We were told a lie as children--something about original sin. It is more accurate to say we were born with universal innocence. And imagine, the preciousness and the innocence of a blameless child. At your core...that is you irrespective of any behaviors that are not aligned--YOU, at your core, are precious and pure, and have a hologram of divinity that you are reflecting and projecting. 
 To think otherwise is an error--a mistake--and nothing more. 
In Service and in Evolution, 
Jason
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Part 1 can be found HERE. Part 3 Can be found HERE.


Part II ::: Action

 

We covered the first variable in your equation for success ::: thoughts. And the third ::: Will.

 In this post we will cover the 2nd variable in your equation for success ::: Action.

 

Deliberate. Consistent. Action.

 

Many talk about the need to take “massive action”.  While this is useful, I disagree.  AND I disagree not because that approach is ineffective, but rather because it is harmful to the system ::: it is un-ecological.

Taking massive action can burn one out and then they must stop and take a breather. Then they go into massive action again. And they get burned out. And so it goes, the cycle infinite, ad nauseum. There is a fundamental lack of balance. Over time, this will lead to resistance to projects, significant health issues—a lack of lack of healthy being-ness with families, spouses, children, life partners, and lovers, who are lacking engagement from you—feeling a love deficit.

AND at worst, addictions—be they food or drugs or alcohol or relationships—so that people can detach and become disembodied.  So they can stop feeling how bad this approach feels in their body.

 

While those who advocate this approach are coming from a positive place, to be sure, I have only 1 question ::: “do we want to be advocating an approach that leads to the above pathologies?

Of course not.

 

This lack of balance and consistency pervades our culture to no good end—long term.

 

However, there is a more whole-istic [taking your whole system into account with a long term view added as an additional dimension] way of approaching action…

Think of your business—and your action around your business—like an extension of your body. Would you go to the gym for the first time and automatically try to spend 2 hours on the stair master? Of course not. Would you go to the gym for the first time ever and expect to bench press 300 pounds? Of course not. Even if you were actually able, somehow, to physically complete those “goals” you would be so wiped out the following day—and so sore—that you may or may not return.

Business acquisition  is the same way. Go easy at first. Pace yourself. Make sure you stretch and prepare. Make sure you go push yourself a little bit.  However, go to the gym almost every day.

I cannot count the times I was in action. Consistent. Deliberate. Action.  And business came from somewhere completely out of the blue and seemingly entirely unrelated to the activity I was engaged in around business or the leads I was following up on.

 Say, returning calls. Or writing an article to demonstrate your competence. Writing a talk that you could give at the local small business association or trade conference, or what have you. Email a resource to a client you had stumbled upon that will be valuable to them given what you know about them and their particular needs—and heck, just calling your clients on a non-business call for 10 or so minutes to see how they are in general. 

Consistently. Deliberately. Persistently. Continuously. Ever-expanding-ly.

Not only will your neurology—your nervous system and your egoic and emotional structures—expand to include all of that; to appropriately embrace your experience. To expand your embrace of all that is and is arising. Including your business. Your wealth. Your “successes” and your  “failures”.  Whatever is arising moment to moment. Even now.

 And of course, the “spooky” thing is that often, just having your attention and intentionality on your business produces results often from “out of nowhere”.  As if you are applying the basic principles of the Law of Attraction, you will also see opportunities that you would not have noticed before. And opportunities will come to you as you put out the energy into the world. 

Whether you succeed or fail is almost irrelevant. I say almost, because we want the general direction to be upwards—the general trend of you meeting or exceeding your self-declared targets to be...up.

However, even more important that tactical success is strategic learning. I say “more important” as the latter will serve the former in ways you can only begin to imagine…even now. I would rather have your attention on the learnings—even when you “succeed” than on whether your are “succeeding” or “failing”

And while most of this article has been focused on the Self, there is another aspect that can be the crux of your success or failure ::: and it is included as an essential aspect of your action. What is this element? It is your skill acquisition and your learning acquisition—your heard earned and well-paid-for lessons in business—in how to inspire others toward a vision.

 As important as maintaining deliberate action toward your vision--perhaps even more important--is your ability to inspire a team, a spouse, a business partner to maintain their own deliberate action in service of the ultimate goal or realization.

We will discuss this at length in future writings. For now, McClain, out.

 

Wishing you Health, Success, and Fulfillment,

 

Jason The McClain

 

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There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components. 

Not just the “how” but “how specifically”.

In this free evening talk discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Jason D McClain will lead this talk. 

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Bring something to take notes with. 

 

When and Where  [specific locations to be announced]

Los Angeles ::: Monday, April 19th ::: 7pm to 9pm

San Diego ::: Tuesday, February  9th ::: 7pm to 9pm

 

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Sustainability of Change for Your Clients | Financial Sustainability for You

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you.

 


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.


What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, December 15th from 7pm to 9pm
Where ::: http://sandboxsuites.com/http://sandboxsuites.com/ [10th Street @ Mission Street in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,
/jason.the.mcclain™

 

 

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Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers.

From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.

The simple answer first ::: what separates a Practitioner from a Master Practitioner?

From a technical standpoint, a practitioner is effective at the lower logical levels; they can assist a client in changing behaviors, be they addictive behaviors, habits, or context or situational reactions.  They can also assist a client in changing or expanding their skills and capabilities. Whether it be to speak more effectively, or creating accelerated learning strategies, or modeling some physical, athletic, or communication based set of “skills” or capabilities or capacities.

They are likely still working to integrate their work themselves–still learning to walk their talk, but they are effective at working “on” a client. They can often point to how “others who are effective at XYZ do it” as a model.

The Master Practitioner can affect those levels as well as the higher or deeper logical levels. They can assist a client in altering or changing their beliefs about themselves–or about others or about the world–allowing the client to expand into previously “impossible” possibilities in relationships, or in what they can achieve. Still higher or deeper, they can assist the client in altering the very way they relate to themselves. The “kind of person” they are. Their identity and their egoic structures. And at the deepest or highest level, a Master Practitioner can facilitate change at the very level of Spirit. A profound, connected, spiritual shift that ripples out or cascades down to the rest.

They are walking their talk fully. There are no aspects of their life that are out of alignment with their espoused principles and approaches–unless quite briefly, before they right themselves again–they are the relationship coach who has an extraordinary relationship and communicates in the way they recommend, the financial coach that uses their own systems, and is affluent etc., etc. They can often point to how “they do it themselves” as a model. They are effective and come from a place of working "with" a client.

And you could say a practitioner is a “good” practitioner and a Master Practitioner is a “great” practitioner.

 However, I would assert that what makes an Extraordinary Practitioner is several additional elements [at a minimum] transcending yet also including and encompassing the above :::

  1. Having been trained in multiple, seemingly disparate approaches [a combination of Eastern and Western approaches at least]; my rule for practitioners who work with me as a client is at least 3 disciplines or “perspectives” to their training path
  2. Being dynamic with the client [they may have a loose framework, but it is fleshed out quite dynamically by the human being in front of them, who is a variable in the equation, to say the least]
  3. They know where they are headed, often multiple sessions in advance, and have an eye not only on where they’ve been, and where they are going, but also do a bit of dynamic triage at the beginning of the session and are unattached to the “plan” yet still committed to the path.
  4. They have no interest in ego-driven “authority” over a client and elegantly avoid any tension-filled conflict or power struggles as they are not “in the way” of being an instrument for the client and their outcomes
  5. Additionally, they have some understanding of the verticality [stages/waves/levels] in multiple "lines" of development and it is well integrated into their offering and work

However, there is one more component I consider critical in addition to all of the above that is an aspect of an extraordinary practitioner. Someone who is a true master and it is this :::

 They understand that their client and the client’s evolution is a bit like a jigsaw puzzle.

First, you build out the foundation–the corners and then the outer border. And then you find the appropriate pieces to begin to build in toward the depths of the center. If you attempt to push a piece into the corner that does not belong there, you will break a piece or “blow it out”. Similarly, if you drop a piece in the middle with nothing to connect it to, it is just confusing. No place for it to fit. No place for it to be anchored or connected to, and so it is discarded. Forgotten. Perhaps even lost.

And if that is the case, no one is served.

What truly makes an Extraordinary Practitioner is the ability to discern what the client needs, what they have already integrated, which piece they can handle next, and which piece they will need even beyond that, and to elegantly give them that next piece with wisdom, precision, and with an eye on the ultimate evolutionary expanse for the client and their mental, emotional, and egoic structures.

It takes years and hundreds of clients to be able to develop not only the insight and lack of attachment, but the timing and precision to be an agent in service of the client in this way. And when you find them, they are worth their weight in gold, to be sure.

 

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"When people are free to act, they will always act in a way that they believe will maximize their utility, i.e., will raise them to the highest possible position on their value scale. Their utility ex ante will be maximized, provided we take care to interpret “utility” in an ordinal rather than a cardinal manner. Any action, any exchange that takes place on the free market or more broadly in the free society, occurs because of the expected benefit to each party concerned.” –Murray N. Rothbard, Power and Market

"We must not be afraid to be free."--Justice Black

 

Human beings have an inexhaustible spirit. Through wars, pestilence, oppression, disasters, genocide and personal tragedy, human beings continue to express creativity and ingenuity to the very degree that they are allowed the liberties to do so. It is an unquenchable and inexhaustible Spirit. It is the best—the Divine—within each of us that makes it so. And while at times, we have varying degrees of access to the divine within us, and sometimes the light is dim and flickers, the fact remains that there is a god or goddess in all of us waiting to come out and play.

What if we could integrate our work and our play? Our spirit and our finances? Our economics and our purpose? Our job and our internal worship? The mundane and the divine? My assertion is that not only is this possible...it is necessary...for the conscious evolution of the planet and for our survival and thrival as a species ::: not to mention our personal happiness.

As many of us our satisfied--that is we have all the nice stuff. Cars, houses, fine clothing, computers, iPods, great relationships, money...but we remain unfulfilled. How many of us are seeking something. Trying to fulfill ourselves with something outside? How many of us have done this ourselves? Seeking, looking, grasping...some of us desperately. And yet, what we seek is right within us all along waiting to be discovered. Waiting to be unleashed. Waiting for the full integration into our daily lives...

Spiritual and Capitalism are two words that we seldom, if ever, hear in the same sentence unless derisively or pejoratively in this Country. The conventional and majority “wisdom” states that they are diametrically opposed. That one cannot live a truly spiritual life and be a capitalist and that a capitalist is never really up to any good. Is this conventional wisdom truly wise? Is it even remotely accurate?

First, we must define “capitalism” and “spiritual” if we are to get anywhere in this discussion. It is worth noting that “capitalism” is a term that was coined my Marx—the greatest self-anointed enemy of capitalism—someone whose economics theories have virtually all been empirically disproved—to live. We could simnply say he was a failed mathematician. Just wrong on the numbers.

The irony there is obvious on both counts. Prior to Marx, there was no definition or characterization of “capitalism” really, for it was not a system at all—it was very simply the application of liberty in the economic domain. “Free Market” meant just that—that the market was free and unrestricted. What was the market? Humans engaged in voluntary associations for mutual benefit. Nothing more. That association may have been a mine worker freely associating with the owner of a mine for some agreed upon amount of money per unit of work [hours or perhaps ponds of extracted materials, etc.] or a provider of transport for someone who wishes to travel somewhere or to send goods to a market in another geographical area or someone wanting to “buy money”—that is, take a loan out with the contract obligation to repay it plus a fee [interest], but in no case could there be violent coercion. It is also noting additionally, that “coercion” does not mean “influence” as in political vogue today, as it abrogates free will and muddies the waters. By "coercion", we mean violence or the threat of violence against person or property. It is truly a triumph of rhetoric over reason that the thinking—debunked for over a century now—that in the free market one person always gains at the expense of another still prevails among many laypeople.

What has been known almost since the beginning of economics becoming a science is that both parties always benefit—or at least expect to do so—otherwise they would never engage in the association to begin with. For humans always expect—through all their choices and actions—regardless of if they are proven right or not, to benefit or improve their lot by their choices. Of course, “liberty” does not mean you are "free" to aggress against another’s person or property as an extension of their person though their labor. Therefore, the only “restrictions” were and should be that force and fraud [fraud is implicit force or implicit theft] were actionable torts. Liberty does not mean you are free to do anything you like. Liberty and freedom are different distinctions. What liberty does mean is that you are free from violent aggression from another. You are therefore not “free” to aggress against another, as to do so would violate his or her liberty.

So “capitalism” as it is so ill-named, is liberty practically applied—the ability to freely associate for mutual benefit. Nothing more and nothing less. Anything else is a moral judgment or characterization or perhaps an aesthetic condemnation and therefore not appropriate for a definition as such. There are, of course, questions of morality and aesthetics, which often confuse this definition or muddle the thinking around it, but for our purposes, we will address those later, if at all. However, that does not mean that they are not important and valid questions. I would love to have that dialogue, it is just beyond the scope of this piece. Let's is suffice to say that just because you can to something does not mean you should do it. Unfortunately, in this highly politicized and philosophically muddled society, the distinctions among ethics, morality, and aesthetics have become blurred.

What then, is spiritual, for surely, “capitalism is the least spiritual system of economics” is it not--according to the conventional wisdom?

Spirituality or “being spiritual” means so many things to so many people. It may mean following this spiritual text or that spiritual text. It may mean being “Christ-like” or “possessing the Buddha mind” or it may simply mean being pious or acting for the good of others. For still others, it is following the directives of this spiritual leader or that spiritual leader. For still others it is “opening to the Divine” or “becoming one with all things” through meditation and “spiritual practice”. For still others, it is accessing their own consciousness or their creative spirit. How then can we come to a universal definition of “spiritual”? For this, we must understand the spirit of human beings.

Spir·it n: 1. a vital force that characterizes a living being as being alive2. somebody’s will, sense of self, or enthusiasm for living 3. an enthusiasm and energy for living 4. somebody’s personality or temperament 5. somebody or something that is a divine, inspiring, or animating influence Encarta® World English Dictionary © 1999 Microsoft Corporation. All rights reserved.

For our purpose, we will define “spiritual” as: accessing and liberating to the largest degree possible that which is our vital life force and the best we have within us—our creativity, our inspiration, etc.

That is, by demonstrating behavioral alignment or pure expression of our highest values. This could be through art, community, leadership, study, contribution, entrepreneurship, our job roles, or our chores. It could be liberating our minds through meditation. It could be making love to our partner, for anything with which we bring our Spirit to, and engage fully unleashing our highest inner self, can be, and will be, a spiritual experience and we can bring this to most activities, most notably, our ideas and the implementation or actualization of those ideas or visions. That being the case, let’s examine capitalism, and not-capitalism very briefly. Anything other than unfettered capitalism—full economic liberty—is marked by increasing intervention by the State. That is—the government.

What then, is the nature of government? Government in any form [from democracy to socialism to communism to monarchism or dictatorship] has two inalienable qualities: 1. a monopoly on the initiation of force over a declared geographical area, often under the pretense of “protecting” its citizens—whether they need it or want it or not; 2. it exists and operates by levying taxes—that is the coercive and compulsory appropriation of money, which if any other organization or group or individual were engaged in would be called “theft” and prosecuted. The more the government intervenes in the affairs of its citizens [including “assisting” its citizens], the more the use of force is employed and to pay for the increase in government “services”, taxation, or debt, must increase—more force. If it is taxation, it is direct and immediate force. If it is debt, it is delayed force as future generation will have no choice in the matter—they are, in a real way, enslaved to the government as a result.

Therefore, the government is always committing the very same acts that it is entrusted to prevent: violence and theft. The emperor indeed has no clothes, yet all of society is raving about how wonderful his robes are, and how we should make more of them in various colors. We have already seen that the most spiritual a person can be is liberation of their spirit, often through creativity, and that they have the inalienable right over their own person and body [and by extension their property] is accepted as natural law and our intuitive moral sense. It is obvious that the use of force against someone—one of the few things all humans can agree on as criminal unless it is purely defensive while protecting your person or property—is dampening to their Spirit, not liberating.

Therefore, the more the government intervenes, the less “spiritual” and the more liberalized [free] the economy, the more spiritual, as human beings are free to fully express themselves in every domain of their life, including the economic. Therefore, Capitalism is the most spiritual system. What of the "evils" of capitalism? Some people think we have a free market in America, and/or in the Western Industrialized core of nations. We do not. We do not have capitalism. We have something between “mercantilism” and “corporate statism”. Most people who argue about the evils of capitalism know not what they speak of, nor even what system we operate within. In fact, America is not a democracy at all—it is a constitutional republic—an important difference.

But let’s leave politics aside for this discussion.

For our purposes, we have the needed definitions: Capitalism: liberty in the economic domain—that is the ability to freely associate for mutual benefit. Spiritual: The liberation of human creativity or the human “spirit”—that which is highest in ourselves. Given those definitions, clearly Capitalism is the most spiritual economic system as it allows the freest expression of our highest values to be fully integrated into our life in all domains.

But again...what of the "evils" of capitalism?

Of course the problem with capitalism is not really a problem with capitalism per se at all—for all it does is free people to do what they want or can do and receive something in exchange. What about pollution? What about fraud?

These are not capitalist. These are criminal.

And they flow not from a system—but from action by people at lower levels of conscious and moral development. What capitalism has done is expose man’s faults for all to see, not created them. Systems do not create these problems, people--individuals--do.

What about contribution? What about caring for others? What about giving? One of the major errors committed by detractors of Capitalism and liberty is that they presuppose of the government was not handling something it would not get handled. I think we can all see how silly that idea is on its face, once exposed.

However, with this increased liberty, we have proportionally increased our responsibility and our need for an acceleration of the evolution of consciousness and the values spheres to levels that will reduce our negative impact on those around us, the environment, future generations, and our very selves. However, if we are to avoid the use of force, we must do this though education, encouragement, and by becoming more aware as consumers and supporting those companies with leaders who are consciously mindful on their impact. Or, we can use the force and forceful apparatus of government, but we need to at least be honest about what we are doing: using our local, state, and federal representatives to impose our will and value sets on those around us with courts and police--who have guns--because we are impatient and self-righteous.

Is that the kind of world we want to advocate?

Or would we rather raise the conscious stage to universal care voluntarily?

"An honest man can feel no pleasure in the exercise of power over his fellow citizens."-- Thomas Jefferson

"...since the state is merely a transitional institution of which use is made in the struggle, in the revolution, to keep down one's enemies by force, it is utter madness to speak of a free people's state."--MarxMarx

We have defined both “spiritual” and “capitalism”.  What then, is “Spiritual Capitalism”?! Spiritual Capitalism really requires no knowledge or even acceptance of the above, although it is certainly helpful to you to do so. What is required for Spiritual Capitalism is an integral approach—that is, integration of your spirituality and entrepreneurship or the free market. It is that simple.

What a shame that most are dis-integrated. That is, they live separated lives. They go to a job they hate getting paid by people they do not like or by companies that lack integrity. Some have said that the idea that I charge for the work I do is “wrong with the universe”. Which is more out of alignment with the “universe”:

  1. Living your spiritual purpose and getting paid for it voluntarily though exchange with clients seeking your services [living the "integrated" life]
  2. Working for AOL/Time Warner and having to shower when you get home because of the slimy dealings you had to witness in the marketing department and getting paid for that [living a "dis-integrated" life.

You be the judge.

The Buddha spoke of “right livelihood” as part of morality.

That is, be certain that what you are doing does not harm others or assist others in harming others. The cleanest and clearest way to be fully integrated is to live your spiritual purpose [which is always about being in service to Other or the world] and market that service with integrity and clarity.

What a beautiful world we could create together. A world of people living their highest purpose and exhibiting their highest values—contributing to one another in the deepest way--and being in service of Spirit while simultaneously attaining prosperity as a result. Fully integrated beings. To do that there are five simple components:

  1. Live life consciously
  2. Define Your Values [and Change Beliefs Where Necessar]
  3. Discover your [Spiritual] Purpose
  4. Develop an Entrepreneurial Spirit
  5. Knowledge and Skill Acquisition [such that you can be of service, and be effective in doing so
We will explore each of them in the coming installments of this series as well as the common blocks to achieving prosperity through purpose.

 

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Daniel from Portugal [http://yogaportugal.com] Daniel from Portugal [http://yogaportugal.com] writes:

 

I am really loving [Evolutionary Sales] it has turn my world around, I am listening to them in order and I am now on ES012 so if the next 2 two question I have for you have already been answered on the show I would appreciate it if you could direct me to it.

The idea of an integrity and service-based sale is one that I even without knowing had been searching for quite some time, I am very glad I have found you.

 

Glad you are finding it of value.

As I said I have two questions that have been haunting me.

1. What if when talking to someone you are trying to sell to you realize that the person doesn’t need the product you are selling? You make it seem like it is always a matter of the right context and the right motivational techniques.

 

I walk away from the sale. I tell them I do not think it is a fit or that it will not serve them. It is that simple and that direct. No amount of money is worth the hassles that will come from trying to force it. It rarely happens to me because I make sure to qualify them [by "qualify" I mean that I need to be reasonably certain--over 85% certain--that I can be of service to them effectively and assist them in getting what they want]. But if and when it does happen, I do exactly what is stated above.

2. I would like to know how much thought you have gave to the notion of not permitting the person to wait before making the decision. I have develop a philosophical principle so to say that I should not decide any big amount of money sale on my first contact with the sales person. I has served me well in the past for I have examples of things that now I am really glad I haven’t bought and I have examples of things that each day that passed until I bought it my motivation to get it just kept rising and so did my faith in the product and the sales person. Someone who urges me to make a decision right then always strucks me as wanting to sell. But when someone is confident in their product enough not force to make a decision it may well be that I am there in the next day to “open the relationship”.

 

 

It is a great question. It is also a very common one, so I am glad to finally address it publicly.

In my business, people come to me wanting certain mental habits resolved, e.g.; fear, anger, anxiety, etc. They want other things too, but they know they want these negative habit patterns. If they go away to think about it, then they will start to have those same mental habit patterns that they have come to me to resolve take over. I have then essentially failed my first test as their Guide.

Now, if the business we some business other than the one I am in, then sure.

But with my business, what serves them best is to have them sign when they are clearest on my presentation, and are clearest as to the benefits. That means in that session. It has nothing to do with levels of confidence in my offering. Rather confidence in what will happen when they leave--and I simply tell them that all up front and directly.

They agree in most all cases. They know it is the truth. I think it is also critical that they never feel "pressured". They never do. I often will simply shrug when I tell them the above. I say it casually, in a relaxed manner, with nothing for them to resist. I am never attached to someone signing. If they sign under pressure, the sale might drop off. That serves no one.

When the reason for signing is a simple truth they know to be true, and I am coming from that place of service, it just has them all the more convinced I can [and do] help them. It is also hard to argue with 97.7% [my current opening ratio averaged for the last 3 years with 220 prospects with a significant commitment to a 6-month agreement ]. If my ratio were lower, I might look there first.

 

My wife recently went to an English language school and what threw her off was exactly that. All the reasons they had for making her sign a 2 year agreement right in that moment. What ended up happening was that she found another school in which she didn’t felt pressured to make rash decisions.

I must say that I would be feeling better if I could have the time I want to ponder and then acquire the product, EVEN if that meant not taking the advantage of a special discount for on the moment decision. I would gladly pay 10% or whatever more to have the time to decide for myself if I want the product or if I was just influenced by the momentum of the salesman and the occasion.

I really hope you truly give this a thought and not just answer in your answer/question mode on how to do something, for I would like to know that you can relate to this concern.

 

To be clear for other listeners, I do not offer a discount for making a decision at any point. I do offer a 10% discount for payment in full, but there is no monetary incentive for the decision itself. I think that would cloud things and would not serve the client.

As far as your wife and that situation goes, if she felt pressured, then they were not coming from service--but rather wanting to reach an objective. I am sorry to hear she had that experience, and to me, it simply means it was not a fit.

That was also a life-altering decision in many respects, and should be carefully considered so wanting time should be allowed. I have had clients refuse to decide in the session, and I simply stay very engaged with them until they do make a choice [one way or the other] so we are partnered; I make sure I am very available for any questions or concerns as they arise over the next day or so. But that is a very rare exception to the general policy for the reasons stated below and above, summarized as it simply does not serve them to go and "think about it" as their thinking usually has them needing my services to one degree or another.

As far as this particular strategy, I have considered it and reconsidered it for years. That is not to say that I am not considering it carefully now; more to say that it is always open for review. All of my techniques are. :-) Usually, when it arises as an issue for the client, I ask them two questions:

  1. Is this concern [fear, indecision, etc.] the concern that stops them in other areas of their life. In other words, is this one of the issues they need resolution on. If yes, I let them sort it out and they usually simply sign the contract. If they say no ...
  2. I ask them, "how heavily would you like me to leverage you here on a scale from 1 to 10? What would best serve you?"

They answer and I do just that. If they say do not leverage me at all, well, I don't. If they ask me to, I do to the degree they ask for it. If the answer to question 1 is yes, and it is signifigant for them, I have to stay with that. Again, if it is a limitation in their life they have come to me to resolve, I would not be serving them if I let it run their life in this situation as too. AND I am transparent about all of this to them [and heck, now it is here for them to read. Heh.]

In Service and in Transparency,

Jason

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[This article requires a general understanding of developmental stages in egoic, emotional, or moral developmental models, distinguished by researchers such as GravesGraves, KohlbergKohlberg, Gilligan, etc.]

There is often talk in developmental, transformational, and alternative communities about how polyamorous and/or “open” relationships are more “evolved”. More evolved than…say the conventional forms of monogamy and marriage.

This is an easy trap to fall into, as poly- relationship forms are certainly post-conventional. There was a time when I agreed with this thinking. I used to think polyamory [distinct from what I often see which is “poly-sexual”] was the more "evolved" as is it beyond traditional structures [trans-rational and post-conventional] and by its very nature requires, and often demands advanced communication skills, a solid sense of self, a lack of attachment and more spontaneous and flexible structures than monogamy.

Plainly put—it is more challenging. But that is if it is played clean, which is all well and good on paper...but how often are poly- relationships played clean and played well? Well, not often. In my experience, they are sometimes a morass of jealousy, fear, anger, heartbreak, etc.

Additionally, the truth is, monogamy requires other sets of skill development which while different, are equally as challenging. AND monogamy requires all the aforementioned sets of skills and development if it is to be done well and stay alive and thrive. That is to say, high self-esteem and a solid sense of self, advanced communication skills, and agreements between the parties that allow for play and spontaneity as well as growth and evolution within the relationship itself. So...my thinking has since shifted.

In my experience, we cannot assess depth and evolution, using any developmental stage conception, based on form and be accurate very often. Just using the simple three-stage model I often employ of pre-rational or pre-conventional, rational or conventional, and trans-rational or post-conventional, we can see very quickly that the idea of form does not map across to any stage or level. Here is the crux of my current thinking.

We can all experience monogamy from a pre-rational, rational, or trans-rational place. And we can all experience poly- from a pre-rational, rational, or trans-rational place. In other words, form does not map across to stage of evolution with any real predictability of accuracy. Simultaneously, we can all be drawn towards one form or another…or another, as the result of our stage of development, but again, it is no guarantee which form we will be drawn to.

The key is in what the individual motivations are for seeking any particular form.

To briefly and quickly flesh this out with some big picture generalizations: we could be drawn to monogamy out of fear and attachment—a need to “stake my claim”, or out of a need to have the illusion of safety and security a monogamous commitment provides [pre-rational], or out of a desire for a practical partnership and solid family structures for children We want to have [rational], or out of a desire to explore my depths with one person as a spiritual practice for the remainder for my life [trans-rational].

On the other end of the form spectrum, We may choose poly- out of a desire to get laid as much as possible with as many people as possible [pre-rational], or out of an acceptance that We feel more aspects of myself when reflected in intimacy with more people and that better suits me [rational,] or as an expression of being Spirit at play--as an outgrowth of my experience as a spiritual being and out of a desire to explore freedom, spontaneity, and love of all sentient beings in a consensual and limitless way [trans-rational].

So we can not claim anything with respect to form of the relating being more or less evolved. Of course I wish it were simpler, but assessing evolution depends on each individual, how they are experiencing the relating and what their motivations are for being drawn to one form or another to actually assess evolution. Having tried all forms, including marriage, I like all forms for different reasons. But that is just me.

The question to ask is not which form is more evolved, but rather--are you choosing the form consciously? Are you clear about your experience of the relating and the motivations for your desires or draw to the form? Are you evolving consciously in the form of your choosing? These questions we can answer. Unfortunately, the question of which form is “more evolved” than another is a slippery slope that can easily fall into a trap of superiority and ego-centric musing.

And no one wants that…consciously.

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