Evolve-Co Coaches Blog

Resources for Coaches Building Their Business
Tags >> 21st Century Marketplace

THIS SERIES HAS BEEN CANCELLED

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the callregister to be on the call (s). You only need to register once. You will then have a spot on all three calls.

  • Monday, June 7th, 2010 ::: Blogging, Social Networking, and Giving Evening Intros [tech and talks ::: how to acquire prospective clients with free, valuable content and authenticity]
  • Monday, June 14th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
  • Monday, June 21st, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]
Register for the new and evolved version ::: v3.1Register for the new and evolved version ::: v3.1 of the 3 Components to Build and Maintain a 6-figure Practice.

---

There are only a few components successful coaches and practitioners must integrate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Three Mondays, beginning Monday June 7th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call(s).

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants for each call. So grab your spot now.grab your spot now.

----

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

 

 

In Service and in Evolution,

jason.the.mcclain™

Share/Save/Bookmark

::: Update: the audio from this call is now available below :::

Monday, May 24th @ 7pm Pacific. You must registerYou must register to be on the call. If you have already registered for the series, you are good to go. No need to register again ...

And ... take a moment to consider ...

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" on mean--with 95% certainty?


As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You correctly want to make sure they never feel pressured.

And they never should--they do not need to be.

At the same time, if you have been in business for yourself for any length of time, you have come to realize that if you do not assist them in overcoming their concerns and their fears or limitations in thinking, you will never be able to assist them in realizing the life they have always wanted, dreamed of, and perhaps have come to you to assist them in finally achieving. In a sense, this is your first test as their coach, guide, or service provider in the helping industries.

Are you going to let them leave with those limitations intact? Or are you going to expand their world ever so gently?

The reality is, if you do not have financial sustainability, you will not be able to serve for very long before your own concerns of thriving and prospering come into play.  In a word, you need to
learn to SELL--but sell without compromising your values of service, contribution, and ethics...

Many talk about using initial or "free" consultations to sign clients, but few know how to set these up to turn them into results. How to systematically use your communication before hand, setting context, and being so effective in the session with your guidance that the results end up being inevitable ::: you can begin to count on the client signing the agreement taking the gueswork out of our business, your financial life, and increasing your confidence exponentially.

Other distinctions I will be including in the evening :::

  • How to be so effective in your question flow that "closing" them or "overcoming their objections" becomes unnecessary--as a result of how your being of service.
  • The three steps to opening the relationship [signing the client]
  • How [and why] to sign the client without ever giving away free services
  • How to sell without ever selling
  • How to integrate permission-based selling in to your sales system

Monday, May 24th @ 7pm Pacific. You must registerYou must register to be on the call. If you have already registered for the series, you are good to go. No need to register again ...


I will be taking questions live on the call. So
be therebe there--or be a hypotenuse.

Smart solo-preneurs and entrepreneurs know that one good idea can mean the difference in tens of thousands of dollars for your business. I have several IDEAs for you. Register for the call by clicking HEREHERE.

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

In Service,

jason.the.mcclain™

Share/Save/Bookmark

Update ::: The audio from this call is now available below:



:::

While I am always tinkering and improving, the last time I did this call, I was sick as a dog with the flu. This one should be exponentially better...

Teleseminar ::: Coaching the Coach ::: Creating Packages (v4.1)

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you Monday, May 17 @ 7pm PacificMonday, May 17 @ 7pm Pacific [You must register for this call at the link ::: if you already registered for last week's call, you are already good to go.]


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?



This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally--feeling good about it and knowing how.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will discover during this call :::

 

  • The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
  • The 4 components a comprehensive package must have to be compelling
  • How to present your package--how to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it

Monday, May 17 @ 7pm Pacific. You must register for the callregister for the call. Do that by clicking on this linkthis link. There are 99 spots available, so snag your spot now.

The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.

-=-=-

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

In Service,

jason.the.mcclain™

Share/Save/Bookmark

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the callregister to be on the call (s):

 

  • Monday, May 10th, 2010 [tech and talks ::: how to acquire prospective clients with free content] Featuring a
    Social Media and email marketing expert [audio now available here ::: ]

  • Monday, May 17th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
  • Monday, May 24th, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]
Register for the new and Evolutionary versionRegister for the new and Evolutionary version of the 3 components to build and maintain a 6-figure practice.

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Three Mondays, beginning Monday may 10th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call(s).

 

Audio from the less evolved (from the past month) version of this series of calls:

 

The Overview [March 15, 2010]:
Creating Your Offering [March 22, 2010]:
Turing Initial Consultations into Results [April 5, 2010]:
Talks and Technology [April 26, 2010]:

___

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants for each call. So grab your spot nowgrab your spot now.

----

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

 

 

In Service and in Evolution,

jason.the.mcclain™

Share/Save/Bookmark

 

Monday, April 26th, @ 7pm Pacific. You MUST register to be on the call. Do register for the call, click HEREHERE

 

The audio for this call is now available below [click play] :::

 

 

It is no secret you need to give away content in today's marketplace. 

Not just because people need to be able to get a deeper sense of you and your approach to life, work, and the services you provide, but also as a result of the amount and degree of choice in the marketplace. They need to understand and "get" at a deeper level the difference between you and the other service providers out there.

It is your opportunity to distinguish yourself from others, demonstrate competence, and also provide value to those who may or may not be able to afford you.

AND, what stands in the way between you and their eyeballs, ears, and allowing them to "feel" you is your ability to present in person, or over the web, and your mastery of the tools of technology that are abundant and freely available to us in today's net-centric world.

Technology. Most practitioners I have met hate it. Most practitioners must develop some competency with it--unless and until you can just pay someone to handle it for you. BUT even then, you will want to know enough to keep your consultants honest. Take it from me.

Allow me to contribute to you by demystifying much of the "magical" and for most--overwhelming--world of technology.

In this free teleseminar we will cover :::

 

  • The 4 learning types and how to integrate them into any presentation platform to keep your audience engaged
  • Blogging ::: including
    • Blogging platforms and the benefits and drawbacks of each of the available open source platforms
    • Do's and don'ts of blogging
  • Evening talks and how to:
    • Write them
    • Market them
    • Key components you must incorporate them so you can utilize them as "client acquisition events"
  • Teleseminars 
  • Which social-networking sites are a waste of your time, which ones matter, and why

 

Monday, April 26th, @ 7pm Pacific.

You MUST register to be on the call. To register for the call, click HEREHERE

As always, I will be taking questions live, so if you have questions about any of this tech stuff or presenting, be sure to be on the call.

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too. SHHHHHHHSHHHHHHH

In Service,

jason.the.mcclain™

 

Share/Save/Bookmark

The audio for this call is now available. I had a heckuva head cold, so you will need to bear with me on the voice and the general stuffiness, but we covered everything I wanted to cover, and the questions from the participants, were, as always, incredibly high quality questions. Great call.

Here 'tis :::

 

Monday, April 5th, 7pm Pacific. You must registerYou must register to be on the call.

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" on mean--with 95% certainty?

As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You correctly want to make sure they never feel pressured.

And they never should--they do not need to be.

At the same time, if you have been in business for yourself for any length of time, you have come to realize that if you do not assist them in overcoming their concerns and their fears or limitations in thinking, you will never be able to assist them in realizing the life they have always wanted, dreamed of, and perhaps have come to you to assist them in finally achieving. In a sense, this is your first test as their coach, guide, or service provider in the helping industries.

Are you going to let them leave with those limitations intact? Or are you going to expand their world ever so gently?

The reality is, if you do not have financial sustainability, you will not be able to serve for very long before your own concerns of thriving and prospering come into play.  In a word, you need to learn to SELL--but sell without compromising your values of service, contribution, and ethics...

Many talk about using initial or "free" consultations to sign clients, but few know how to set these up to turn them into results. How to systematically use your communication before hand, setting context, and being so effective in the session with your guidance that the results end up being inevitable ::: you can begin to count on the client signing the agreement taking the gueswork out of our business, your financial life, and increasing your confidence exponentially.

Other distinctions I will be including in the evening :::

  • How to be so effective in your question flow that "closing" them or "overcoming their objections" becomes unnecessary--as a result of how your being of service.
  • The three steps to opening the relationship [signing the client]
  • How [and why] to sign the client without ever giving away free services
  • How to sell without ever selling
  • How to integrate permission-based selling

 

Monday, April 5th, 7pm Pacific. You must registerYou must register to be on the call.

I will be taking questions live on the call. So be therebe there--or be a hypotenuse.

Smart solo-preneurs and entrepreneurs know that one good idea can mean the difference in tens of thousands of dollars for your business. I have several IDEAs for you. Register for the call by clicking HEREHERE.

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH

 


In Service,

jason.the.mcclain™

Share/Save/Bookmark

UPDATE ::: You can now hear the call by clicking play below. You can also see the links mentioned in the call here:

 

  • The FAQ I mentioned as an example is HERE.
  • The two services offerings I mentioned so you can see their structure are HERE and HEREHERE.

 

And if you are interested in the course we are about to release, sign up to be notified HERE.

 

Here is the audio for the call:

 

----

TeleseminarTeleseminar ::: Coaching the Coach ::: Creating Packages

How to create compelling packages for your clients.


"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you Monday, March 22 @ 7pm PacificMonday, March 22 @ 7pm Pacific [You must register for this callregister for this call at the link].


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?



This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally--feeling good about it and knowing how.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will discover during this call :::

 

  • The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
  • The 4 components a comprehensive package must have to be compelling
  • How to present your package--how to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it

Monday, March 22 @ 7pm Pacific. You must register for the call. Do that by clicking on this linkthis link. There are 99 spots available, so snag your spot now.

The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH

In Service,

jason.the.mcclain™

Share/Save/Bookmark

UPDATE ::: This call is over. The audio from the call is now available here:

 

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Monday, March 15th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call:

http://myaccount.maestroconference.com/conference/register/7B344C7GLNT38MXhttp://myaccount.maestroconference.com/conference/register/7B344C7GLNT38MX

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants to grab your spot nowgrab your spot now.

 

 

Monday, March 15th, 2010 @ 7pm Pacific. Use this linkthis link to register for the call:

http://myaccount.maestroconference.com/conference/register/7B344C7GLNT38MXhttp://myaccount.maestroconference.com/conference/register/7B344C7GLNT38MX

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HEREHERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH

 

In Service and in Evolution,

jason.the.mcclain™

UPDATE :::

Here is the audio of the call for y'all :::

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.

 

 

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One of the main challenges that small business people face—particularly solo practitioners or “solo-preneurs” in general--is the problem and the art of motivating oneself.

You are your own boss. If you have employees, then the game may be a little different for you as you have people depending on you.  However, if it is just you, there are often no external forces telling you that you must do any particular “thing”.  There are certainly exceptions to this—client deliverables, purchases that have been made, the general inertia of your business pulling you along at some point, but really, especially at first, it is an uphill battle for many on their own.

There are so many aspects to this problem of motivation that some never figure it out—or worse, they find solutions that compound the problem in the long-term because the “solutions” are ill-suited approaches. Ill-suited to them as individuals.

To really add fuel to the fire [or baking soda to the lack thereof] we have distractions, overwhelm, time management, prioritization, and the list goes on, and on, and on.

What works for one person in terms of motivation may or may not—and often does not—work for another. So it is with time management, goals, and the like. There is no one-size-fits-all or even a one-size-fits-most solution. Particularly for those who are more sensitive both emotionally and kinesthetically/energetically, many of the “take massive action” or “get present to the consequences if you do not” approaches create more internal dissonance, and if the tasks or milestones the individual is accountable for are not accomplished, this can lead to a build-up of that same internal dissonance, or worse, feelings of guilt or worse still, even shame, and with the principle of compound interest on the “debt” you have with yourself…well, we can see where it may and often does lead: overwhelm rather than accomplishment.

Even if it does not lead there for you, these levels of intense urgent styles of motivational techniques can cause a lack of balance at best, and at worst, hardcore burnout.

What is the solution? Custom design your own motivational strategy using a few basic principles and approaches.

 

Step 1: Discover Your Style

Find out what works for you at a base level. Since at least Aristotle was writing in the  300s B.C. we have known that humans are generally motivated in two basic ways or “directions” ::: away from pain or toward pleasure. Or both.

Stated in the context of goals and deliverables: away from consequences or toward a vision.

You will notice one creates leverage [and often contraction and internal dissonance] in your body—it pushes you. Compels you. Often uncomfortably. The other pulls you forward. It is expansive. It opens you and draws you toward it.

The danger is to judge one or the other. Urgency/away from/consequence driven motivation could be “bad” because it creates tension and dissonance. Vision is “good” because it is expansive. Or the reverse; vision/toward is “bad” because it does not create massive intense action, necessarily. Urgency/away from is “good” because it creates more instant [in some] results.

An additional component is style is how you like to be supported. 

This is also a critical component. While I am not an "accountability coach" per se, and never have been, quite often, clients ask me to support them in getting stuff done. Before I even begin such an aspect of our relationship, and since I can assume almost any style of coaching to serve them at this point, I ask them ::: how do you like to be supported.

No this before asking for external help--or be prepared to explore that inquiry with your friend, guide, coach, or accountability partner.

The truth is, whichever style works for you, as you become more aware, even now, at how you have created results in the past for yourself—when you found yourself simply motivated to accomplish what you wanted to accomplish—is the “good” style for you.

If an “away from” strategy works best for you, then create externally supported consequences to propel you forward. Engage a coach professionally, who coaches in that style. Or have a friend be your accountability partner—and someone willing to enforce uncomfortable consequences for/on you.

If this kind of approach has you feel overwhelmed, or has you feel like running from your entire support system [missing phone calls, not emailing them when you said you would, unaccomplished tasks building up, etc.], then consider the other approach: an approach that has you moving toward a larger vision. Toward a future you are creating. An approach that has you stay constantly present to the deeper meaning in the work you are doing; what your purpose of mission is, so you stay in the game. Plainly put ::: remember why you are committed to doing what you are supposed to do, in the grand scheme of things.  

As an example: you’re not simply “having a client session”. You are doing far more than that—you are helping someone have the life they have always dreamed of. And even greater or larger, you are contributing to the evolution of humanity itself—to a global vision of the Greater Good.

 

Mission. Vision. Life Purpose.

Whatever your style, be sure you use the one that best suits your sensibilities and produces the results for you, in your life, that you want produced.

 

Step 2: Make Your Tasks Bite-Sized.

“How do you eat an elephant? One bite at a time.” –Anonymous

It is not an "event" is an unfolding process.

Make sure your expectations are realistic, and that your goals and outcomes are in stages, and a palatable size. Often, people set these wild expectations for themselves or they have their goal of “building a business” be a one-step process, rather than what it is: a natural process of growth we see all around us.

First, we crawl. Then we walk. Then we run.

You would not expect to go to the gym for the very first time and lift 300 pounds would you? Of course not. You would go, do a little to stretch yourself—just get a little sore—and then do a little more until you are at the level—eventually—you want to be at.

 

Nothing happens in one step.

And make sure the chunks are an appropriate size for your sensibilities—again, not someone else’s no matter how much of a “motivational guru” they are.

Allow me to give you a personal example. Nearly a decade ago now, I used to make 200 cold calls a day. However, I did not last long when I tried to declare or commit to making that many phone calls. Too large of a chunk.  So I tried blocks of 50. It was still daunting. Eventually, I got down to committing to simply doing blocks of 10. That was easy. In fact, it was so easy, I did another 10. And another. This little psychological game I played with myself made it easier and easier to consistently accomplish 200 calls a day.

Make sure your level of expectations (your workload, your milestones, and even your to-do list if you use one) are all designed to maintain balance, while consistently building and growing.

Slow, sustainable, constant growth and expansion is always preferable to short-term, over-the-top goals, as that is the sustainable, and more ecological [both emotionally and systemically] approach.

I will suggest one thing : make sure you always accomplish the most important or most pressing single task for that day. Just pick one. You know which one it is. If you want to do more, great. But commit to doing that one thing you know needs to be done today. If that “one thing” is too large a task, break it down into sub-tasks, and eat that elephant one bite at a time.

 

In sum, there are three major steps to “motivating” yourself.

  1. Discover The Style or “direction” that works for you. Are you motivated toward something larger or toward a vision? Or are you more motivated with consequences and pain?
  2. Set up systems and structures to support your style of motivation. Whether that is through a colleague, friend, professional, or with yourself is irrelevant until you learn what best works for you--both in terms of style and in terms of actual structures.
  3. Make sure your goals or milestones or “stuff” you wanna get done is not only realistic, but is also in the appropriate “chunk size” so you do not undercut or undermine the first two steps. And relax—you can always increase chunk size or workload as you gain momentum and a sense of accomplishment.

Above all, be  a scientist in the laboratory of your own life. Consider the above and the choices you make at first an experiment. Test it out. If you find, after some days, or a week, or more that the style of motivation is not working, be willing to be flexible and try the other style. If you discover you are seldom—or never--accomplishing your desired “things” to do, that’s fine. It only means one thing ::: you need to adjust the size or the scope or the chunks as appropriate.

Test. Adjust. Test again. Find out what work. Build on your successes. Harvest the lessons when you miss your target. Build upon that as well. Often, those lessons are even more valuable than accomplishing what you set out to do.

If you know where and how to examine the failures they are always more valuable than the successes and will lead to exponential success in the long run.

Have fun with it. Remember, it is your life. You get to live it as you choose.

 

In Service,

 

Jason The McClain

 

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Part 1 can be found HERE. Part 3 Can be found HERE.


Part II ::: Action

 

We covered the first variable in your equation for success ::: thoughts. And the third ::: Will.

 In this post we will cover the 2nd variable in your equation for success ::: Action.

 

Deliberate. Consistent. Action.

 

Many talk about the need to take “massive action”.  While this is useful, I disagree.  AND I disagree not because that approach is ineffective, but rather because it is harmful to the system ::: it is un-ecological.

Taking massive action can burn one out and then they must stop and take a breather. Then they go into massive action again. And they get burned out. And so it goes, the cycle infinite, ad nauseum. There is a fundamental lack of balance. Over time, this will lead to resistance to projects, significant health issues—a lack of lack of healthy being-ness with families, spouses, children, life partners, and lovers, who are lacking engagement from you—feeling a love deficit.

AND at worst, addictions—be they food or drugs or alcohol or relationships—so that people can detach and become disembodied.  So they can stop feeling how bad this approach feels in their body.

 

While those who advocate this approach are coming from a positive place, to be sure, I have only 1 question ::: “do we want to be advocating an approach that leads to the above pathologies?

Of course not.

 

This lack of balance and consistency pervades our culture to no good end—long term.

 

However, there is a more whole-istic [taking your whole system into account with a long term view added as an additional dimension] way of approaching action…

Think of your business—and your action around your business—like an extension of your body. Would you go to the gym for the first time and automatically try to spend 2 hours on the stair master? Of course not. Would you go to the gym for the first time ever and expect to bench press 300 pounds? Of course not. Even if you were actually able, somehow, to physically complete those “goals” you would be so wiped out the following day—and so sore—that you may or may not return.

Business acquisition  is the same way. Go easy at first. Pace yourself. Make sure you stretch and prepare. Make sure you go push yourself a little bit.  However, go to the gym almost every day.

I cannot count the times I was in action. Consistent. Deliberate. Action.  And business came from somewhere completely out of the blue and seemingly entirely unrelated to the activity I was engaged in around business or the leads I was following up on.

 Say, returning calls. Or writing an article to demonstrate your competence. Writing a talk that you could give at the local small business association or trade conference, or what have you. Email a resource to a client you had stumbled upon that will be valuable to them given what you know about them and their particular needs—and heck, just calling your clients on a non-business call for 10 or so minutes to see how they are in general. 

Consistently. Deliberately. Persistently. Continuously. Ever-expanding-ly.

Not only will your neurology—your nervous system and your egoic and emotional structures—expand to include all of that; to appropriately embrace your experience. To expand your embrace of all that is and is arising. Including your business. Your wealth. Your “successes” and your  “failures”.  Whatever is arising moment to moment. Even now.

 And of course, the “spooky” thing is that often, just having your attention and intentionality on your business produces results often from “out of nowhere”.  As if you are applying the basic principles of the Law of Attraction, you will also see opportunities that you would not have noticed before. And opportunities will come to you as you put out the energy into the world. 

Whether you succeed or fail is almost irrelevant. I say almost, because we want the general direction to be upwards—the general trend of you meeting or exceeding your self-declared targets to be...up.

However, even more important that tactical success is strategic learning. I say “more important” as the latter will serve the former in ways you can only begin to imagine…even now. I would rather have your attention on the learnings—even when you “succeed” than on whether your are “succeeding” or “failing”

And while most of this article has been focused on the Self, there is another aspect that can be the crux of your success or failure ::: and it is included as an essential aspect of your action. What is this element? It is your skill acquisition and your learning acquisition—your heard earned and well-paid-for lessons in business—in how to inspire others toward a vision.

 As important as maintaining deliberate action toward your vision--perhaps even more important--is your ability to inspire a team, a spouse, a business partner to maintain their own deliberate action in service of the ultimate goal or realization.

We will discuss this at length in future writings. For now, McClain, out.

 

Wishing you Health, Success, and Fulfillment,

 

Jason The McClain

 

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There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components. 

Not just the “how” but “how specifically”.

In this free evening talk discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Jason D McClain will lead this talk. 

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Bring something to take notes with. 

 

When and Where  [specific locations to be announced]

Los Angeles ::: Monday, April 19th ::: 7pm to 9pm

San Diego ::: Tuesday, February  9th ::: 7pm to 9pm

 

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Part 1 is here. Part 2 is forthcoming.

The final variable in your personal equation for success is Will. The Will To Carry It Through.

 

Even if your thoughts are aligned, your actions directed appropriately, and all other factors are in alignment and in support of your desired outcomes, if you lack the will to carry it through you will fail. AND you will fail in the worst way—as a result of your lack of will; something entirely under your control and an aspect of your very own making.

 

To be blunt: a function of your character.

 

That’s tough for people to absorb.  They will want to look outside. As if the locus of their responsibility somehow lies outside of themselves. Somehow belongs to another. Somehow it is a matter of circumstance whether they succeed or fail. AND while it is certainly easier to blame outside forces, people, elements, and /or circumstances, there is no power in that. There is no way for you to learn and shift and adjust. You end up hobbling your own growth, development, and professional evolution for this short-term comfort. And you sell out your short-term success and achievement.

 

Even if it is true, you give all of your power to succeed over to the ghost of blame. The apparition of an outside locus of responsibility.  You lose your ability to adjust to the new information that you are being presented with.

 

In addition to that, there are multiple metaphors that speaks to what it takes to succeed often simply being about endurance—about will and the will to “finish the _________ .” the fight goes to the last man standing. The race goes to the runner who simply finishes.  Etc., etc., ad nauseum infinitum.

 

“The same is true when we begin a marathon race. We may start out with enthusiasm because our energy level is high, but we must then run the race with endurance to reach the finish line. Some race to reach the line in first place, other runners’ motivations may be more personal; their goal is simply to finish.” --Harry Connor Jr--Harry Connor Jr

 

It is that last 2 percent. The will to carry it through despite the obstacles. Most people quit at 98%. Most quit the game just before they are about to win. They lose their commitment to the game in the 4th quarter—and then the underdog produces an upset.

 

AND there will be obstacles to bringing your IDEA into the world. They will include but are not limited to

 

  • You think your IDEA is original and you find out it is not. At all.
  • Naysayers
    • People will tell you are crazy or your IDEA won’t work
    • You may be ridiculed in the press [or lied about]
    • Your friends or family may think you’re insane. Sometimes literally. Other times figuratively.
    • Small-minded folk may want to see you fail out of envy or out of shame around their own lack of success, etc. [not “true friends”, in my book, but make your own choices there]
  • You’ll discover platforms or technology you’ve invested in aren’t working as expected or not working at all for the intended purposes that had you invest in them in the first place
  • Distractions in your own life

 

 

If you are to bring your IDEA into the world; if you are to manifest your vision as a reality “in the firmament”, as they say; if you are to bring it from an IDEA to concrete reality, you must let nothing stand in your way. That does not mean to run them over or blast through them—your actions and the way in which you overcome them still must be ecological in this sense ::: they must be “good” in Self, Other and Community, and for the World/Nature. However, you must go over, around, under, and as a last resort, through the obstacles to achieve your goals.

 

The most important obstacles are distractions. These are entirely under your control. They are the function of a mind that lacks discipline. They include but are certainly not limited to :::

 

  • People [friends, romance, etc.]
  • Experiences and desires for experiences
  • “Opportunities” that seem like a good IDEA

 

 

I could go on and on about how these things can, do, and might distract you, but really there is a solution that covers the bases :::

 

Whatever you choose to do, make sure it is in alignment with your vision; make sure it serves. Be it a relationship, a lover, a partner in business, collaboration, a financial opportunity, or a new business venture.

 

Say no to the rest so you can say yes to the best. AND in this case, the “best” means your own, personal vision for what you want to bring into the world.  For your future. You’re your own achievement and satisfaction. For the fulfillment that comes from contributing to the world in a positive way.

 

For the Good. For the True. And for the Beautiful.

 

I understand—and have experienced personally—that means you will make tough choices. You will have to say no to very compelling experiences. AND it is critical to your success.

 

You must have the will to carry it through to success—or to a dignified, rational end—as the only viable option. The only acceptable outcome.

That does not mean to be pig-headed when you are wrong or you are headed down the wrong path or run up against an obstacle. Quite the contrary; it means adjusting with flexibility, fluidity, to new information conditions in service of the outcome. It means having a fixed outcome, but a variable, flexible approach. You may know what you will bring into existence, but the how may have to adjust.

 

That also means constantly integrating feedback—no matter how harsh it may be or how neutral or how numerical—or frankly, how personal. Some people will attack you personally. Trust me. Ad hominem attacks are all too common.

 

You will endure.

 

Eye on the prize. AND by “prize”, I mean bringing your good and beautiful gifts to the world in a way that serves the good of all. That is true for most. And is personally fulfilling for you.

 

 

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Thoughts + Action + Will = Your Dream/Vision Becoming a Reality

 

There is much discussion about what it takes to be successful—and what it takes to be an entrepreneur. What it takes to succeed at owning your own business. Or stated differently, what it takes to “manifest” your vision in the world.

And while many people try to emulate personalities, rather than systems—which is a sure-fire way to fail—and there are certainly tangible, unique characteristics that have a Steve Jobs or a Barak Obama, or a _________________  succeed, there are those that want to sum it up to “luck” or “chance” or “connections”. Or “timing”. Or, “that is just them”.

While there is a certain amount of all of those that will aid one in bringing their vision into the world—they only help.

Even without those additional “helpers” we have a huge amount of latitude and control over the degree of our success—and even whether we succeed—or not; and to what degree. And often the successful management of the following aspects can assist those helpers in appearing and happening as if by “magic”.

 

There are three components or ingredients to having your vision become a reality

1. Thoughts  2. Action  3. Will [The Will to Carry It Through]


Thoughts

 

So many people reduce this to the Law of Attraction only, and worse, want to have you believe you have already earned your success somehow—before you have actually produced anything or taken any action. Essentially before you have produced anything of value to others in the world.

I reject that wholeheartedly.

While the Law of Attraction is critical—and demystifying it equally so—so that you understand not only that it does work, but also why and how—it is not the only way to manage your mind that is critical. There are others seldom talked about.

Because I cover this at length in my Outcome Inevitability audio and I provide my clients and those who are members on the coaches site have access to—and also on the free Evolutionary Sales podcasts on iTunes—and others have done so as well…

Because of that, we will leave that in this writing and go to the meatier subjects :::

 

Thoughts ::: The inspired IDEA

You must have an idea. It does not have to be original. However, it must be at the right place in the “curve”. In other words, it has to either be a proven business model but not yet saturated in the market—or it can be new, but the technology and the market must be there to support the idea. AND it must not be on the sloping end of the curve—an idea that is making a lot of money now, but whose course has nearly run out or is about to end.

One of the greatest skills an entrepreneur must have is the ability to accurately perceive where the market is headed. There is no replacement for this skill. It means the difference between great success, failure, or middling success—and likewise great profits, or great losses. And while an entrepreneur knows that “failures” can be the sharpest learning opportunities, they can be costly, and well, let’s face it—less fun.

 

Thoughts ::: Deeper Meaning | Purpose

Additionally you must be able to tie it to deeper meaning. You’re not just creating a cool product or service—you are improving the lives of others—and ultimately making the world a better place somehow. You are serving humanity itself in some deep, meaningful way. Even with a small piece of software. Or a coaching offering. Or a new convenience appliance.

This will be your inspiration when you need to create or inspire others assisting you in making your vision a reality—and it will be your life preserver in the rough seas, should they come.

Remember it. Say it to yourself. Keep it in your mind’s eye. Feel it fully.

 

Thoughts ::: Your Beliefs About What is Possible

Do you believe your success and the success of the venture is inevitable? You may need to adjust, sure, but keeping vigilance over your thoughts about success and possibility. The most powerful way to do that, that I suggest to all of my clients at some point is to discard the binary thinking; the either/or thinking ::: the question is not “will I succeed or not”, or “will this endeavor be successful or not”, the question is  ::: how? How will we make it successful? Or “what will it take”.

The very question itself provides a solution is answered.

Even while reframing the disempowering questions, simply watch out for your self-talk or internal dialogue. Not necessarily to change the thoughts—although that is powerful—but additionally to notice those parts of you that may have valid concerns.

Some of them will be rational, valid concerns. Others—not so much. It is the irrational thoughts—the thoughts that are negative about the future with no real basis in reality or your personal history, that we want to reframe. The rational doubts should be addressed and honored—while still keeping your eye on the prize so-to-speak.


Thoughts ::: Your Belief In Your Worthiness

This aspect of your internal thoughts and beliefs is perhaps the most important underlying psychological factor. Do you feel you deserve to be successful? That you are good enough to begin the business, and be successful at it—and to reap its rewards?  This aspect of esteem for yourself—very different from whether you feel you can do it, are effective enough to do it, have the skills to do it—but do you deserve it. is your self worth such that it can contain the hundreds of thousands if not millions of dollars you may make from it.

If not, self-sabotage may be lurking.

Often I have clients who are playing a “big game”. They want to solve global problems. They want to serve humanity. AND they say to themselves, “who am I to XYZ.” I ask them who are they NOT to. Who are they to keep their gift from the world.

While that is a nifty little shortcut, the doubt about whether you are “good enough”—or the certainty you are—or whether you deserve it or not—will mean the difference between your success being inevitable, or self—sabotage on the other end of the spectrum.

And on that note, there is simply no replacement for healthy esteem for the self.

In the following weeks, we will cover the other two components in your success equation ::: Action and Will.

In Service,

 

Jason The McClain-Ness

 

Part 2 can be found HERE. Part 3 Can be found HERE.

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Sustainability of Change for Your Clients | Financial Sustainability for You


[RSVP Required]


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, November 24th from 7pm to 8pm
Where ::: http://sandboxsuites.com/http://sandboxsuites.com/ [10th and Mission Streets in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,
/jason.the.mcclain™

 

 

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"When people are free to act, they will always act in a way that they believe will maximize their utility, i.e., will raise them to the highest possible position on their value scale. Their utility ex ante will be maximized, provided we take care to interpret “utility” in an ordinal rather than a cardinal manner. Any action, any exchange that takes place on the free market or more broadly in the free society, occurs because of the expected benefit to each party concerned.” –Murray N. Rothbard, Power and Market

"We must not be afraid to be free."--Justice Black

 

Human beings have an inexhaustible spirit. Through wars, pestilence, oppression, disasters, genocide and personal tragedy, human beings continue to express creativity and ingenuity to the very degree that they are allowed the liberties to do so. It is an unquenchable and inexhaustible Spirit. It is the best—the Divine—within each of us that makes it so. And while at times, we have varying degrees of access to the divine within us, and sometimes the light is dim and flickers, the fact remains that there is a god or goddess in all of us waiting to come out and play.

What if we could integrate our work and our play? Our spirit and our finances? Our economics and our purpose? Our job and our internal worship? The mundane and the divine? My assertion is that not only is this possible...it is necessary...for the conscious evolution of the planet and for our survival and thrival as a species ::: not to mention our personal happiness.

As many of us our satisfied--that is we have all the nice stuff. Cars, houses, fine clothing, computers, iPods, great relationships, money...but we remain unfulfilled. How many of us are seeking something. Trying to fulfill ourselves with something outside? How many of us have done this ourselves? Seeking, looking, grasping...some of us desperately. And yet, what we seek is right within us all along waiting to be discovered. Waiting to be unleashed. Waiting for the full integration into our daily lives...

Spiritual and Capitalism are two words that we seldom, if ever, hear in the same sentence unless derisively or pejoratively in this Country. The conventional and majority “wisdom” states that they are diametrically opposed. That one cannot live a truly spiritual life and be a capitalist and that a capitalist is never really up to any good. Is this conventional wisdom truly wise? Is it even remotely accurate?

First, we must define “capitalism” and “spiritual” if we are to get anywhere in this discussion. It is worth noting that “capitalism” is a term that was coined my Marx—the greatest self-anointed enemy of capitalism—someone whose economics theories have virtually all been empirically disproved—to live. We could simnply say he was a failed mathematician. Just wrong on the numbers.

The irony there is obvious on both counts. Prior to Marx, there was no definition or characterization of “capitalism” really, for it was not a system at all—it was very simply the application of liberty in the economic domain. “Free Market” meant just that—that the market was free and unrestricted. What was the market? Humans engaged in voluntary associations for mutual benefit. Nothing more. That association may have been a mine worker freely associating with the owner of a mine for some agreed upon amount of money per unit of work [hours or perhaps ponds of extracted materials, etc.] or a provider of transport for someone who wishes to travel somewhere or to send goods to a market in another geographical area or someone wanting to “buy money”—that is, take a loan out with the contract obligation to repay it plus a fee [interest], but in no case could there be violent coercion. It is also noting additionally, that “coercion” does not mean “influence” as in political vogue today, as it abrogates free will and muddies the waters. By "coercion", we mean violence or the threat of violence against person or property. It is truly a triumph of rhetoric over reason that the thinking—debunked for over a century now—that in the free market one person always gains at the expense of another still prevails among many laypeople.

What has been known almost since the beginning of economics becoming a science is that both parties always benefit—or at least expect to do so—otherwise they would never engage in the association to begin with. For humans always expect—through all their choices and actions—regardless of if they are proven right or not, to benefit or improve their lot by their choices. Of course, “liberty” does not mean you are "free" to aggress against another’s person or property as an extension of their person though their labor. Therefore, the only “restrictions” were and should be that force and fraud [fraud is implicit force or implicit theft] were actionable torts. Liberty does not mean you are free to do anything you like. Liberty and freedom are different distinctions. What liberty does mean is that you are free from violent aggression from another. You are therefore not “free” to aggress against another, as to do so would violate his or her liberty.

So “capitalism” as it is so ill-named, is liberty practically applied—the ability to freely associate for mutual benefit. Nothing more and nothing less. Anything else is a moral judgment or characterization or perhaps an aesthetic condemnation and therefore not appropriate for a definition as such. There are, of course, questions of morality and aesthetics, which often confuse this definition or muddle the thinking around it, but for our purposes, we will address those later, if at all. However, that does not mean that they are not important and valid questions. I would love to have that dialogue, it is just beyond the scope of this piece. Let's is suffice to say that just because you can to something does not mean you should do it. Unfortunately, in this highly politicized and philosophically muddled society, the distinctions among ethics, morality, and aesthetics have become blurred.

What then, is spiritual, for surely, “capitalism is the least spiritual system of economics” is it not--according to the conventional wisdom?

Spirituality or “being spiritual” means so many things to so many people. It may mean following this spiritual text or that spiritual text. It may mean being “Christ-like” or “possessing the Buddha mind” or it may simply mean being pious or acting for the good of others. For still others, it is following the directives of this spiritual leader or that spiritual leader. For still others it is “opening to the Divine” or “becoming one with all things” through meditation and “spiritual practice”. For still others, it is accessing their own consciousness or their creative spirit. How then can we come to a universal definition of “spiritual”? For this, we must understand the spirit of human beings.

Spir·it n: 1. a vital force that characterizes a living being as being alive2. somebody’s will, sense of self, or enthusiasm for living 3. an enthusiasm and energy for living 4. somebody’s personality or temperament 5. somebody or something that is a divine, inspiring, or animating influence Encarta® World English Dictionary © 1999 Microsoft Corporation. All rights reserved.

For our purpose, we will define “spiritual” as: accessing and liberating to the largest degree possible that which is our vital life force and the best we have within us—our creativity, our inspiration, etc.

That is, by demonstrating behavioral alignment or pure expression of our highest values. This could be through art, community, leadership, study, contribution, entrepreneurship, our job roles, or our chores. It could be liberating our minds through meditation. It could be making love to our partner, for anything with which we bring our Spirit to, and engage fully unleashing our highest inner self, can be, and will be, a spiritual experience and we can bring this to most activities, most notably, our ideas and the implementation or actualization of those ideas or visions. That being the case, let’s examine capitalism, and not-capitalism very briefly. Anything other than unfettered capitalism—full economic liberty—is marked by increasing intervention by the State. That is—the government.

What then, is the nature of government? Government in any form [from democracy to socialism to communism to monarchism or dictatorship] has two inalienable qualities: 1. a monopoly on the initiation of force over a declared geographical area, often under the pretense of “protecting” its citizens—whether they need it or want it or not; 2. it exists and operates by levying taxes—that is the coercive and compulsory appropriation of money, which if any other organization or group or individual were engaged in would be called “theft” and prosecuted. The more the government intervenes in the affairs of its citizens [including “assisting” its citizens], the more the use of force is employed and to pay for the increase in government “services”, taxation, or debt, must increase—more force. If it is taxation, it is direct and immediate force. If it is debt, it is delayed force as future generation will have no choice in the matter—they are, in a real way, enslaved to the government as a result.

Therefore, the government is always committing the very same acts that it is entrusted to prevent: violence and theft. The emperor indeed has no clothes, yet all of society is raving about how wonderful his robes are, and how we should make more of them in various colors. We have already seen that the most spiritual a person can be is liberation of their spirit, often through creativity, and that they have the inalienable right over their own person and body [and by extension their property] is accepted as natural law and our intuitive moral sense. It is obvious that the use of force against someone—one of the few things all humans can agree on as criminal unless it is purely defensive while protecting your person or property—is dampening to their Spirit, not liberating.

Therefore, the more the government intervenes, the less “spiritual” and the more liberalized [free] the economy, the more spiritual, as human beings are free to fully express themselves in every domain of their life, including the economic. Therefore, Capitalism is the most spiritual system. What of the "evils" of capitalism? Some people think we have a free market in America, and/or in the Western Industrialized core of nations. We do not. We do not have capitalism. We have something between “mercantilism” and “corporate statism”. Most people who argue about the evils of capitalism know not what they speak of, nor even what system we operate within. In fact, America is not a democracy at all—it is a constitutional republic—an important difference.

But let’s leave politics aside for this discussion.

For our purposes, we have the needed definitions: Capitalism: liberty in the economic domain—that is the ability to freely associate for mutual benefit. Spiritual: The liberation of human creativity or the human “spirit”—that which is highest in ourselves. Given those definitions, clearly Capitalism is the most spiritual economic system as it allows the freest expression of our highest values to be fully integrated into our life in all domains.

But again...what of the "evils" of capitalism?

Of course the problem with capitalism is not really a problem with capitalism per se at all—for all it does is free people to do what they want or can do and receive something in exchange. What about pollution? What about fraud?

These are not capitalist. These are criminal.

And they flow not from a system—but from action by people at lower levels of conscious and moral development. What capitalism has done is expose man’s faults for all to see, not created them. Systems do not create these problems, people--individuals--do.

What about contribution? What about caring for others? What about giving? One of the major errors committed by detractors of Capitalism and liberty is that they presuppose of the government was not handling something it would not get handled. I think we can all see how silly that idea is on its face, once exposed.

However, with this increased liberty, we have proportionally increased our responsibility and our need for an acceleration of the evolution of consciousness and the values spheres to levels that will reduce our negative impact on those around us, the environment, future generations, and our very selves. However, if we are to avoid the use of force, we must do this though education, encouragement, and by becoming more aware as consumers and supporting those companies with leaders who are consciously mindful on their impact. Or, we can use the force and forceful apparatus of government, but we need to at least be honest about what we are doing: using our local, state, and federal representatives to impose our will and value sets on those around us with courts and police--who have guns--because we are impatient and self-righteous.

Is that the kind of world we want to advocate?

Or would we rather raise the conscious stage to universal care voluntarily?

"An honest man can feel no pleasure in the exercise of power over his fellow citizens."-- Thomas Jefferson

"...since the state is merely a transitional institution of which use is made in the struggle, in the revolution, to keep down one's enemies by force, it is utter madness to speak of a free people's state."--MarxMarx

We have defined both “spiritual” and “capitalism”.  What then, is “Spiritual Capitalism”?! Spiritual Capitalism really requires no knowledge or even acceptance of the above, although it is certainly helpful to you to do so. What is required for Spiritual Capitalism is an integral approach—that is, integration of your spirituality and entrepreneurship or the free market. It is that simple.

What a shame that most are dis-integrated. That is, they live separated lives. They go to a job they hate getting paid by people they do not like or by companies that lack integrity. Some have said that the idea that I charge for the work I do is “wrong with the universe”. Which is more out of alignment with the “universe”:

  1. Living your spiritual purpose and getting paid for it voluntarily though exchange with clients seeking your services [living the "integrated" life]
  2. Working for AOL/Time Warner and having to shower when you get home because of the slimy dealings you had to witness in the marketing department and getting paid for that [living a "dis-integrated" life.

You be the judge.

The Buddha spoke of “right livelihood” as part of morality.

That is, be certain that what you are doing does not harm others or assist others in harming others. The cleanest and clearest way to be fully integrated is to live your spiritual purpose [which is always about being in service to Other or the world] and market that service with integrity and clarity.

What a beautiful world we could create together. A world of people living their highest purpose and exhibiting their highest values—contributing to one another in the deepest way--and being in service of Spirit while simultaneously attaining prosperity as a result. Fully integrated beings. To do that there are five simple components:

  1. Live life consciously
  2. Define Your Values [and Change Beliefs Where Necessar]
  3. Discover your [Spiritual] Purpose
  4. Develop an Entrepreneurial Spirit
  5. Knowledge and Skill Acquisition [such that you can be of service, and be effective in doing so
We will explore each of them in the coming installments of this series as well as the common blocks to achieving prosperity through purpose.

 

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I take a lot of heat. It is only outweighed by the acknowledgments I get from people about my marketing.  Thank God it is a 1 to 2 ratio, respectively.
 
At the same time, I gotta be honest, I am new to this internet marketing stuff. I am still learning. I know how to sell from service and contribution [and teach that] and I understand social networking and new media--but the email and internet marketing stuff? I am barely a journeyman. So I thank you for your grace.
 
I test, I experiment--and I bump into walls tracking effectiveness. And that is what I do--it is what I did while building my very successful coaching business. I go to the edge, bump into walls so you don't have to, and report back on what works and what does not.
 
The judgmental emails I get some times are challenging--I have to grit my teeth and thank people for their feedback--and trudge on, living my purpose and contributing to the world.

So if my marketing bothers you, I am learning. That is why I do not yet teach internet marketing.
 
However, I HAVE mastered building a practice--and turning it into a business.
 
So what I will say is this--go to the coaches site. If the copy there speaks to you--and you know you should be investing in your skill, depth, emotional freedom--and living your spiritual purpose, well, there are 3 more of these coupon leases--3 more of these crazy discounts. It is not too late. BUT half of them are gone. If it speaks to you--well, do it. If it does not--then don't.
 
Simple as that.
 
 
If that speaks to you, then just buy the darn thing.  Click "Create an account".
Go HERE:
http://coaches.evolutionarycompanies.com/create-an-account/
Click scroll down and clock "buy now". Create an account by entering your desired account details [username and password and email] and enter that coupon code at checkout.
 
This coupon code: 397CLC
 
This coupon code expires after 3 more uses. Then no more. That coupon code is good for a discount of $1,601.00. You read that right.
 
Do it now.
 
The world is waiting for you to step into your Purpose. You CAN be fulfilled and prosperous. If you go and do this now, the likelihood you WILL be fulfilled and prosperous dramatically increases--and I want that for you.
 
In Service
 
Jason
 
Go check it out:
 
If that speaks to you, then just buy the darn thing.  Click "Create an account".
Go HERE:
http://coaches.evolutionarycompanies.com/create-an-account/
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One of the CLC3 Apprentices recently asked me a very important question.

He asked about the problem of becoming attached to the outcomes of the client--in other words, “what happens if they do not achieve them? What happens if they do not hold up their end of the bargain [doing homework, reading, etc.], and what does that mean about us? How do I avoid this problem—and the discomfort of it all”.

“And what happens if--even worse, they have already paid in advance in full and it becomes clear they are not keeping up with the milestones that are necessary as sign-posts on the way to their destination we call 'goals' or 'outcomes'? What do we do?”

This is an important question and it has a several-part answer. It is important because it comes up for most coaches and practitioners; at some point you really, really want XYZ for the client. Yes, they must be outcomes the client wants [not outcomes you see they "need" but they do not resonate with] but even still, with their outcomes we get emotionally engaged--we care--and we want them to have XYZ really badly.

Part of the challenge is that we are not responsible for the lives of our clients--we can't be. They would get less out of the process if we were; at best, we would actually be inhibiting their growth if we take on that responsibility. They might blame us; they would take less responsibility for creating the life they want and deserve. It could become the coaches "fault" or for some, the coaching [or whatever you call the process] will be just another thing that did not work for them, etc.

And we created that with our attachment.

So the first part of the answer is to make clear to the client--practically--that we are not responsible for their life; that they are. How do we do this? We write it directly into the client-coach agreement that they "are responsible for the results of their life, business, relationship", etc. And given how some people can be when they are making large life-altering decisions, we review the agreement and then we further clarify and have them initial each paragraph while reviewing it with them to make sure we have done our due diligence as a practitioner in making sure they understand the nature of the relationship is one of trusted adviser--nothing more—and that they understand the agreement in full.

That is the practical aspect.

What about the interpersonal aspect? The actual coaching dynamic? Because you see, to complicate matters if you seem attached [that is you start become emotionally attached to their outcomes, you may engage them in a way that has them polarize, dig in, and resist you--and they start to resist you in ways that will not serve the process overall.

Or worse...

Or worse--they do not do their "homework"--whatever that may be or represent--and they are scared to tell you. In the worse cases they may simply go missing in action. Or they become dishonest.

This is simply another reason I am not a "coach" I am a "Guide" and that approach is something I am careful to embody in every interaction--they do not do their "homework" I communicate to them--with a compassionate smile and a shrug--that I want them to get their outcomes. That I care; and I may even ask them how they best want to be supported. How they want to be held accountable--and I have them design the dynamic.

I have found this softer approach--with nothing for them to resist or push back against--is far more effective than any hard-nosed techniques by far.

Finally [and at times most importantly] is our own development as we, as practitioners, continue our path: who we are is not the results we assist clients in achieving [both positive, amazing over-the-top goals as well as "failures". Who we are is not that.

Those are the results we assist them in producing, to be sure, and we are professionally responsible for that, but who we are is that which is experiencing it all. Who we are is that Witness; that locus of awareness. And as we come from that place, we will be even more effective, they will feel more freedom to expand and grow within that gentle, ever-present embrace. From that place, where universal beauty unfolds, we are reminded why we do what we do--for that expansion. And within that expansion a better, more joyous, more beautiful world awaits us all.

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Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

"Buyer's remorse" does not quite cover it.

So not only do I have people agree that they will only use the tools of influence that I do teach in service of someone else's outcomes [not their own], but I also advise against and refuse to teach hypnosis or anchoring in the context of sales and influence in the Evolutionary Sales process. It is anathema to all that Evolutionary Sales is. If you are always coming from the place of using tools of influence ONLY to assist another in achieving their outcomes, it is virtually guaranteed you will be selling ethically.

Now there are trainers and entertainers and presenters and "edutainers" who not only use the hypnotic sales techniques, but teach it, brag about it, and sell products to do the very things I mentioned above as unethical in my not-so-humble opinion. I have also dealt with enough of their customers post-fact that I can say the resentments and shattered hopes as a result of that strategy is frustrating to watch and painful to behold, empathetically.

On the one hand, given the volume that people like Christopher Howard and Tony Robbins produce in terms of attendees, it is hard not to be grateful for what they are doing in the world in exposing people to rapid transformation. And to be honest, I am not sure how you could do it any other way in terms of sales with a crowd that large.

While hypnotic sales may be effective and the only viable solution in a large crowd [I question that, but it is efficient for short-term-monetary gain]; it is a toxic approach for those of us in solo-businesses as practitioners. 

There is a better way, where all sides are more effectively served. 

 What I do know is that if you are opening a relationship [rather than "closing deals"] You must engage the prospect in inquiry, mostly to be certain you can be of service. Once that is assured, direct them to consider if they did have the solution they seek what it would open up in their lives and then if you are certain you are a fit for their needs and they are a fit for you, then you can ethically open the relationship.

This is the process we teach in the Coaching the Life Coach Apprentice Program. This is the approach that assures conversion rates of over 95% AND what I call a "stick rate". In other words--no relationship fall off from buyer's remorse.

At the upcoming event I am not only going to teach this entire ethical sales process for free, but I will give you all the nuts and bolts you need to have high conversion rates in your introductory sessions.

Every nut and bolt I know how to deliver to you. In service of you having sustainability of finances, your clients having sustainability of change, so we can all create a better world together as we accelerate the Evolution of Consciousness.

Join us. RSVP now to reserve your spot.

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How Has the Marketplace's Current Economic Conditions Affected Our Business?

There is more money now for coaches, consultants, and holistic practitioners who are effective than before the economic downturn; it is also harder to acquire it [for some/most].

How can this be?

What do I mean?

People know they need assistance in being more effective now. Those in business for themselves who were able to scrape economic cream off the top are no longer able to; money is not simply just bubbling forth. As a result, they are looking for coaches and practitioners to assist them in gaining skill, becoming more effective, systematizing their businesses, etc.

And in some cases, if they are aware enough, becoming more at ease both physically and emotionally.

What this translates to is more business for those of us who are effective both at providing service to our clients, but also at turning prospective clients into clients and clients into raving fans.

For coaches and practitioners, this is a good thing if you are effective.

If you are not, this is the End of Days for your practice.

I would prefer if you were in the former category rather than in the latter.

Simultaneously, prospective clients are making more careful choices-there is plenty of choice out there. Where they put their money Is now a more conscious choice;  a more careful choice.

Your process needs to be immaculate or they will go somewhere else.

Simultaneously, people want more for their money and there is less latitude and grace for ineffective, non-results-producing practitioners. And they may be out of work, and they may have the time to actually invest in the endeavor of reporting their results-no matter how wildly inaccurate they may perceive the process of working with you. [Frankly, I have become more careful about who I take on as a client as a result].

What that means to you is that not only do you need to be a more effective practitioner all the time, but you also need to become a more and more effective sales professional all.the.time.

To assist you in that, there is a free event in San Francisco on April 28th in the evening. See details about that herehere:

http://tinyurl.com/clbnekhttp://tinyurl.com/clbnek

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Daniel from Portugal [http://yogaportugal.com] Daniel from Portugal [http://yogaportugal.com] writes:

 

I am really loving [Evolutionary Sales] it has turn my world around, I am listening to them in order and I am now on ES012 so if the next 2 two question I have for you have already been answered on the show I would appreciate it if you could direct me to it.

The idea of an integrity and service-based sale is one that I even without knowing had been searching for quite some time, I am very glad I have found you.

 

Glad you are finding it of value.

As I said I have two questions that have been haunting me.

1. What if when talking to someone you are trying to sell to you realize that the person doesn’t need the product you are selling? You make it seem like it is always a matter of the right context and the right motivational techniques.

 

I walk away from the sale. I tell them I do not think it is a fit or that it will not serve them. It is that simple and that direct. No amount of money is worth the hassles that will come from trying to force it. It rarely happens to me because I make sure to qualify them [by "qualify" I mean that I need to be reasonably certain--over 85% certain--that I can be of service to them effectively and assist them in getting what they want]. But if and when it does happen, I do exactly what is stated above.

2. I would like to know how much thought you have gave to the notion of not permitting the person to wait before making the decision. I have develop a philosophical principle so to say that I should not decide any big amount of money sale on my first contact with the sales person. I has served me well in the past for I have examples of things that now I am really glad I haven’t bought and I have examples of things that each day that passed until I bought it my motivation to get it just kept rising and so did my faith in the product and the sales person. Someone who urges me to make a decision right then always strucks me as wanting to sell. But when someone is confident in their product enough not force to make a decision it may well be that I am there in the next day to “open the relationship”.

 

 

It is a great question. It is also a very common one, so I am glad to finally address it publicly.

In my business, people come to me wanting certain mental habits resolved, e.g.; fear, anger, anxiety, etc. They want other things too, but they know they want these negative habit patterns. If they go away to think about it, then they will start to have those same mental habit patterns that they have come to me to resolve take over. I have then essentially failed my first test as their Guide.

Now, if the business we some business other than the one I am in, then sure.

But with my business, what serves them best is to have them sign when they are clearest on my presentation, and are clearest as to the benefits. That means in that session. It has nothing to do with levels of confidence in my offering. Rather confidence in what will happen when they leave--and I simply tell them that all up front and directly.

They agree in most all cases. They know it is the truth. I think it is also critical that they never feel "pressured". They never do. I often will simply shrug when I tell them the above. I say it casually, in a relaxed manner, with nothing for them to resist. I am never attached to someone signing. If they sign under pressure, the sale might drop off. That serves no one.

When the reason for signing is a simple truth they know to be true, and I am coming from that place of service, it just has them all the more convinced I can [and do] help them. It is also hard to argue with 97.7% [my current opening ratio averaged for the last 3 years with 220 prospects with a significant commitment to a 6-month agreement ]. If my ratio were lower, I might look there first.

 

My wife recently went to an English language school and what threw her off was exactly that. All the reasons they had for making her sign a 2 year agreement right in that moment. What ended up happening was that she found another school in which she didn’t felt pressured to make rash decisions.

I must say that I would be feeling better if I could have the time I want to ponder and then acquire the product, EVEN if that meant not taking the advantage of a special discount for on the moment decision. I would gladly pay 10% or whatever more to have the time to decide for myself if I want the product or if I was just influenced by the momentum of the salesman and the occasion.

I really hope you truly give this a thought and not just answer in your answer/question mode on how to do something, for I would like to know that you can relate to this concern.

 

To be clear for other listeners, I do not offer a discount for making a decision at any point. I do offer a 10% discount for payment in full, but there is no monetary incentive for the decision itself. I think that would cloud things and would not serve the client.

As far as your wife and that situation goes, if she felt pressured, then they were not coming from service--but rather wanting to reach an objective. I am sorry to hear she had that experience, and to me, it simply means it was not a fit.

That was also a life-altering decision in many respects, and should be carefully considered so wanting time should be allowed. I have had clients refuse to decide in the session, and I simply stay very engaged with them until they do make a choice [one way or the other] so we are partnered; I make sure I am very available for any questions or concerns as they arise over the next day or so. But that is a very rare exception to the general policy for the reasons stated below and above, summarized as it simply does not serve them to go and "think about it" as their thinking usually has them needing my services to one degree or another.

As far as this particular strategy, I have considered it and reconsidered it for years. That is not to say that I am not considering it carefully now; more to say that it is always open for review. All of my techniques are. :-) Usually, when it arises as an issue for the client, I ask them two questions:

  1. Is this concern [fear, indecision, etc.] the concern that stops them in other areas of their life. In other words, is this one of the issues they need resolution on. If yes, I let them sort it out and they usually simply sign the contract. If they say no ...
  2. I ask them, "how heavily would you like me to leverage you here on a scale from 1 to 10? What would best serve you?"

They answer and I do just that. If they say do not leverage me at all, well, I don't. If they ask me to, I do to the degree they ask for it. If the answer to question 1 is yes, and it is signifigant for them, I have to stay with that. Again, if it is a limitation in their life they have come to me to resolve, I would not be serving them if I let it run their life in this situation as too. AND I am transparent about all of this to them [and heck, now it is here for them to read. Heh.]

In Service and in Transparency,

Jason

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