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Your Success Equation | Thoughts Action Will | Part 3 ::: Will

Part 1 can be found HERE.  Part 2 can be found HERE.

The final variable in your personal equation for success is Will. The Will To Carry It Through.


Even if your thoughts are aligned, your actions directed appropriately, and all other factors are in alignment and in support of your desired outcomes, if you lack the will to carry it through you will fail. AND you will fail in the worst way—as a result of your lack of will; something entirely under your control and an aspect of your very own making.


To be blunt: a function of your character.


That’s tough for people to absorb.  They will want to look outside. As if the locus of their responsibility somehow lies outside of themselves. Somehow belongs to another. Somehow it is a matter of circumstance whether they succeed or fail. AND while it is certainly easier to blame outside forces, people, elements, and /or circumstances, there is no power in that. There is no way for you to learn and shift and adjust. You end up hobbling your own growth, development, and professional evolution for this short-term comfort. And you sell out your short-term success and achievement.


Even if it is true, you give all of your power to succeed over to the ghost of blame. The apparition of an outside locus of responsibility.  You lose your ability to adjust to the new information that you are being presented with.


In addition to that, there are multiple metaphors that speaks to what it takes to succeed often simply being about endurance—about will and the will to “finish the _________ .” the fight goes to the last man standing. The race goes to the runner who simply finishes.  Etc., etc., ad nauseum infinitum.


“The same is true when we begin a marathon race. We may start out with enthusiasm because our energy level is high, but we must then run the race with endurance to reach the finish line. Some race to reach the line in first place, other runners’ motivations may be more personal; their goal is simply to finish.” --Harry Connor Jr--Harry Connor Jr


It is that last 2 percent. The will to carry it through despite the obstacles. Most people quit at 98%. Most quit the game just before they are about to win. They lose their commitment to the game in the 4th quarter—and then the underdog produces an upset.


AND there will be obstacles to bringing your IDEA into the world. They will include but are not limited to


  • You think your IDEA is original and you find out it is not. At all.
  • Naysayers
    • People will tell you are crazy or your IDEA won’t work
    • You may be ridiculed in the press [or lied about]
    • Your friends or family may think you’re insane. Sometimes literally. Other times figuratively.
    • Small-minded folk may want to see you fail out of envy or out of shame around their own lack of success, etc. [not “true friends”, in my book, but make your own choices there]
  • You’ll discover platforms or technology you’ve invested in aren’t working as expected or not working at all for the intended purposes that had you invest in them in the first place
  • Distractions in your own life



If you are to bring your IDEA into the world; if you are to manifest your vision as a reality “in the firmament”, as they say; if you are to bring it from an IDEA to concrete reality, you must let nothing stand in your way. That does not mean to run them over or blast through them—your actions and the way in which you overcome them still must be ecological in this sense ::: they must be “good” in Self, Other and Community, and for the World/Nature. However, you must go over, around, under, and as a last resort, through the obstacles to achieve your goals.


The most important obstacles are distractions. These are entirely under your control. They are the function of a mind that lacks discipline. They include but are certainly not limited to :::


  • People [friends, romance, etc.]
  • Experiences and desires for experiences
  • “Opportunities” that seem like a good IDEA



I could go on and on about how these things can, do, and might distract you, but really there is a solution that covers the bases :::


Whatever you choose to do, make sure it is in alignment with your vision; make sure it serves. Be it a relationship, a lover, a partner in business, collaboration, a financial opportunity, or a new business venture.


Say no to the rest so you can say yes to the best. AND in this case, the “best” means your own, personal vision for what you want to bring into the world.  For your future. You’re your own achievement and satisfaction. For the fulfillment that comes from contributing to the world in a positive way.


For the Good. For the True. And for the Beautiful.


I understand—and have experienced personally—that means you will make tough choices. You will have to say no to very compelling experiences. AND it is critical to your success.


You must have the will to carry it through to success—or to a dignified, rational end—as the only viable option. The only acceptable outcome.

That does not mean to be pig-headed when you are wrong or you are headed down the wrong path or run up against an obstacle. Quite the contrary; it means adjusting with flexibility, fluidity, to new information conditions in service of the outcome. It means having a fixed outcome, but a variable, flexible approach. You may know what you will bring into existence, but the how may have to adjust.


That also means constantly integrating feedback—no matter how harsh it may be or how neutral or how numerical—or frankly, how personal. Some people will attack you personally. Trust me. Ad hominem attacks are all too common.


You will endure.


Eye on the prize. AND by “prize”, I mean bringing your good and beautiful gifts to the world in a way that serves the good of all. That is true for most. And is personally fulfilling for you.



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Evening Intro ::: Sustainability of Change | Financial Sustainability

Sustainability of Change for Your Clients | Financial Sustainability for You

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber

You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you.


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, December 15th from 7pm to 9pm
Where ::: http://sandboxsuites.com/http://sandboxsuites.com/ [10th Street @ Mission Street in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,



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Evening Intro ::: How to Create Compelling Packages for Your Clients

Sustainability of Change for Your Clients | Financial Sustainability for You

[RSVP Required]

It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, November 24th from 7pm to 8pm
Where ::: http://sandboxsuites.com/http://sandboxsuites.com/ [10th and Mission Streets in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,



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Precision Practitioners | What Distinguishes a True Master

Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers.

From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.

The simple answer first ::: what separates a Practitioner from a Master Practitioner?

From a technical standpoint, a "practitioner" is effective at the lower logical levels; they can assist a client in changing behaviors, be they addictive behaviors, habits, or context or situational reactions.  They can also assist a client in changing or expanding their skills and capabilities. Whether it be to speak more effectively, or creating accelerated learning strategies, or modeling some physical, athletic, or communication based set of “skills” or capabilities or capacities.

They are likely still working to integrate their work themselves–still learning to walk their talk, but they are effective at working “on” a client. They can often point to how “others who are effective at XYZ do it” as a model.

The "Master Practitioner" can affect those levels as well as the higher or deeper logical levels. They can assist a client in altering or changing their beliefs about themselves–or about others or about the world–allowing the client to expand into previously “impossible” possibilities in relationships, or in what they can achieve. Still higher or deeper, they can assist the client in altering the very way they relate to themselves. The “kind of person” they are. Their identity and their egoic structures. And at the deepest or highest level, a Master Practitioner can facilitate change at the very level of Spirit. A profound, connected, spiritual shift that ripples out or cascades down to the rest.

They are walking their talk fully. There are no aspects of their life that are out of alignment with their espoused principles and approaches–unless quite briefly, before they right themselves again–they are the relationship coach who has an extraordinary relationship and communicates in the way they recommend, the financial coach that uses their own systems, and is affluent etc., etc. They can often point to how “they do it themselves” as a model. They are effective and come from a place of working "with" a client.

And you could say a practitioner is a “good” practitioner and a Master Practitioner is a “great” practitioner.

However, I would assert that what makes an Extraordinary Practitioner is several additional elements [at a minimum] transcending yet also including and encompassing the above :::

  1. Been trained in multiple, seemingly disparate approaches [a combination of Eastern and Western approaches at least]; my rule for practitioners who work with me as a client is at least 3 disciplines or “perspectives” to their training path
  2. Being dynamic with the client [they may have a loose framework, but it is fleshed out quite dynamically by the human being in front of them, who is a variable in the equation, to say the least]
  3. They know where they are headed, often multiple sessions in advance, and have an eye not only on where they’ve been, and where they are going, but also do a bit of dynamic triage at the beginning of the session and are unattached to the “plan” yet still committed to the path.
  4. They have no interest in ego-driven “authority” over a client and elegantly avoid any tension-filled conflict or power struggles as they are not “in the way” of being an instrument for the client and their outcomes
  5. Additionally, they have some understanding of the verticality [stages/waves/levels] in multiple "lines" of development and it is well integrated into their offering and work

However, there is one more component I consider critical in addition to all of the above that is an aspect of an extraordinary practitioner. Someone who is a true master and it is this :::

They understand that their client and the client’s evolution is a bit like a jigsaw puzzle.

First, you build out the foundation–the corners and then the outer border. And then you find the appropriate pieces to begin to build in toward the depths of the center. If you attempt to push a piece into the corner that does not belong there, you will break a piece or “blow it out”. Similarly, if you drop a piece in the middle with nothing to connect it to, it is just confusing. No place for it to fit. No place for it to be anchored or connected to, and so it is discarded. Forgotten. Perhaps even lost.

And if that is the case, no one is served.

What truly makes an Extraordinary Practitioner is the ability to discern what the client needs, what they have already integrated, which piece they can handle next, and which piece they will need even beyond that, and to elegantly give them that next piece with wisdom, precision, and with an eye on the ultimate evolutionary expanse for the client and their mental, emotional, and egoic structures.

It takes years and hundreds of clients to be able to develop not only the insight and lack of attachment, but the timing and precision to be an agent in service of the client in this way. And when you find them, they are worth their weight in gold, to be sure.

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The Myth of Transcendence and Other Evolutionary Geek-ness



Stages of Evolution. Waves of unfolding. The spiral.

You are familiar with the holonic stages ::: from pre-personal to personal to trans-personal; from body/physical to mind/mental/intellectual to Spiritual; from ego-centric to ethno-centric/Nationalistic to World-centric/global. From pre-rational to rational to trans-rational.


From vengeance to justice to Grace.

From your emotions running you to having choice around your emotional reactions to achieving a place of actual freedom; from crawling to walking to running.

Stages of ever increasing inclusiveness. Stages of ever-increasing whole-ness. Levels of ever-increasing expansiveness.

Now, in the first paragraph, replace "to" with "transcending, and then including". You see, these are ever expanding holonic spheres. And part of the healthy spiral or waves, if they are to be healthy and not hobbled by pathology, is not "transcend, and then deny" it is "transcend and include".

Part of the Integral, or in Spiral Dynamics [henceforth "SD"] Yellow, or second tier, SD7, SDi, is being able to call upon the entire first tier, as need be. As the context calls for it. To have the behavioral and situational flexibility to realize which memetic code you are dealing with and address it at its level, and if it serves, to give it the egoic and emotional "food" to go the next stage.

You may be asking ::: So f***ing what, Jason?!

There is this myth that you are not supposed to be angry. Or have "lower chakra" drives [sex, for example] or that you are somehow immune to emotional injury. The truth is that this is...well, myth. What is true is that you are more free from identification with any of those things. You are free to choose. You notice your sensations to be sure. They pass through quickly. Or as I like to say ::: it hurts more, but you care less.

But what a whole class of developmental organizations and schools of thought have implied is that you should not feel these things--and thereby causing people to become disembodied. They are walking heads. Their body is just a vehicle to get them to meetings. They are over weight. They perhaps even have addictions. They do not admit their emotional aspects that are "negative" and they are attempting to "just" be Spiritual [skipping the material/rational/Just/monetary]; they are attempting to skip stages.

This is impossible without significant pathology developing.

Just try and have an infant run before they can walk. See how far they get. The bump on their head is a great metaphor for the pathology created. Skipping rungs on the ladder of the development of their consciousness. It amuses me. People attempting to transcend to the spiritual "plane" before they've even figured out how to move the furniture around on the material plane.

And it saddens me, because they are not fully alive. To be fully alive, our chakras [for lack of a better label] should be firing all at once. ALL fully open and alive. All flowing with the energy of Spirit. Life force.

AND, at some level/stage, you have enough choice to be responsible with those energetic flows and not get them on other people, in an irresponsible way.

However, what is means to you [especially at SD7 or beyond] is that you are able to call upon whatever is required. Outcome. Context. Efficacy. If what is required is love and Grace [trans-rational] then you call upon those capacities you have developed; if justice is required you call upon the levers of justice/courts/legislation [and a lawyer/practitioner if need be]; if brute force is put upon you, then perhaps equal or greater force is what is required--and if need be, you call upon those capacities.

So think we should not consider those as options when "higher" solutions are ineffective is at least naive. 

It is a bill of goods sold to us by people attempting to sell one-step transformation. One-step enlightenment. One weekend "breakthroughs" to X, Y, or Z. Well intended people attempting to change your life setting you up, quite unknowingly, to compare yourself to some imagined ideal. One-step. Only people who have practiced, meditated, or whatever for years get to say that "trying to be enlightened is like trying to get a left foot". You already have it. Right. After 20 years of daily practice they tell you it is one step.

What you get in an experience like that is a peek and a peak at what is possible for you. This, is good. It is a picture of the next camp or the summit perhaps. And after the buzz of the workshop or the retreat wears off, you are faced with being in the same old place again. How long does it take? 3 weeks?

So settle in. Enjoy the view of the peak. Use it as a goal. Or as Mr Mark Michael Lewis says, use it as a guiding light, not a whipping post. And allow the stages to unfold. Allow your depth to become ever-increassingly more exposed. Allow the rose that is your soul to open to to all that is. To your divinity.

And know, it is a lot of work. And that is good. Building muscles does not happen over night. And nor should it.

So settle in to your daily practice. Whatever it may be. I have two I recommend ::: vipassanna meditation and Core Transformation. Use them. Use them well. Use them daily.

Yours in Evolution, 




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Spiritual Capitalism ::: Prosperity Through Purpose

"When people are free to act, they will always act in a way that they believe will maximize their utility, i.e., will raise them to the highest possible position on their value scale. Their utility ex ante will be maximized, provided we take care to interpret “utility” in an ordinal rather than a cardinal manner. Any action, any exchange that takes place on the free market or more broadly in the free society, occurs because of the expected benefit to each party concerned.” –Murray N. Rothbard, Power and Market

"We must not be afraid to be free."--Justice Black


Human beings have an inexhaustible spirit. Through wars, pestilence, oppression, disasters, genocide and personal tragedy, human beings continue to express creativity and ingenuity to the very degree that they are allowed the liberties to do so. It is an unquenchable and inexhaustible Spirit. It is the best—the Divine—within each of us that makes it so. And while at times, we have varying degrees of access to the divine within us, and sometimes the light is dim and flickers, the fact remains that there is a god or goddess in all of us waiting to come out and play.

What if we could integrate our work and our play? Our spirit and our finances? Our economics and our purpose? Our job and our internal worship? The mundane and the divine? My assertion is that not only is this possible...it is necessary...for the conscious evolution of the planet and for our survival and thrival as a species ::: not to mention our personal happiness.

As many of us our satisfied--that is we have all the nice stuff. Cars, houses, fine clothing, computers, iPods, great relationships, money...but we remain unfulfilled. How many of us are seeking something. Trying to fulfill ourselves with something outside? How many of us have done this ourselves? Seeking, looking, grasping...some of us desperately. And yet, what we seek is right within us all along waiting to be discovered. Waiting to be unleashed. Waiting for the full integration into our daily lives...

Spiritual and Capitalism are two words that we seldom, if ever, hear in the same sentence unless derisively or pejoratively in this Country. The conventional and majority “wisdom” states that they are diametrically opposed. That one cannot live a truly spiritual life and be a capitalist and that a capitalist is never really up to any good. Is this conventional wisdom truly wise? Is it even remotely accurate?

First, we must define “capitalism” and “spiritual” if we are to get anywhere in this discussion. It is worth noting that “capitalism” is a term that was coined my Marx—the greatest self-anointed enemy of capitalism—someone whose economics theories have virtually all been empirically disproved—to live. We could simnply say he was a failed mathematician. Just wrong on the numbers.

The irony there is obvious on both counts. Prior to Marx, there was no definition or characterization of “capitalism” really, for it was not a system at all—it was very simply the application of liberty in the economic domain. “Free Market” meant just that—that the market was free and unrestricted. What was the market? Humans engaged in voluntary associations for mutual benefit. Nothing more. That association may have been a mine worker freely associating with the owner of a mine for some agreed upon amount of money per unit of work [hours or perhaps ponds of extracted materials, etc.] or a provider of transport for someone who wishes to travel somewhere or to send goods to a market in another geographical area or someone wanting to “buy money”—that is, take a loan out with the contract obligation to repay it plus a fee [interest], but in no case could there be violent coercion. It is also noting additionally, that “coercion” does not mean “influence” as in political vogue today, as it abrogates free will and muddies the waters. By "coercion", we mean violence or the threat of violence against person or property. It is truly a triumph of rhetoric over reason that the thinking—debunked for over a century now—that in the free market one person always gains at the expense of another still prevails among many laypeople.

What has been known almost since the beginning of economics becoming a science is that both parties always benefit—or at least expect to do so—otherwise they would never engage in the association to begin with. For humans always expect—through all their choices and actions—regardless of if they are proven right or not, to benefit or improve their lot by their choices. Of course, “liberty” does not mean you are "free" to aggress against another’s person or property as an extension of their person though their labor. Therefore, the only “restrictions” were and should be that force and fraud [fraud is implicit force or implicit theft] were actionable torts. Liberty does not mean you are free to do anything you like. Liberty and freedom are different distinctions. What liberty does mean is that you are free from violent aggression from another. You are therefore not “free” to aggress against another, as to do so would violate his or her liberty.

So “capitalism” as it is so ill-named, is liberty practically applied—the ability to freely associate for mutual benefit. Nothing more and nothing less. Anything else is a moral judgment or characterization or perhaps an aesthetic condemnation and therefore not appropriate for a definition as such. There are, of course, questions of morality and aesthetics, which often confuse this definition or muddle the thinking around it, but for our purposes, we will address those later, if at all. However, that does not mean that they are not important and valid questions. I would love to have that dialogue, it is just beyond the scope of this piece. Let's is suffice to say that just because you can to something does not mean you should do it. Unfortunately, in this highly politicized and philosophically muddled society, the distinctions among ethics, morality, and aesthetics have become blurred.

What then, is spiritual, for surely, “capitalism is the least spiritual system of economics” is it not--according to the conventional wisdom?

Spirituality or “being spiritual” means so many things to so many people. It may mean following this spiritual text or that spiritual text. It may mean being “Christ-like” or “possessing the Buddha mind” or it may simply mean being pious or acting for the good of others. For still others, it is following the directives of this spiritual leader or that spiritual leader. For still others it is “opening to the Divine” or “becoming one with all things” through meditation and “spiritual practice”. For still others, it is accessing their own consciousness or their creative spirit. How then can we come to a universal definition of “spiritual”? For this, we must understand the spirit of human beings.

Spir·it n: 1. a vital force that characterizes a living being as being alive2. somebody’s will, sense of self, or enthusiasm for living 3. an enthusiasm and energy for living 4. somebody’s personality or temperament 5. somebody or something that is a divine, inspiring, or animating influence Encarta® World English Dictionary © 1999 Microsoft Corporation. All rights reserved.

For our purpose, we will define “spiritual” as: accessing and liberating to the largest degree possible that which is our vital life force and the best we have within us—our creativity, our inspiration, etc.

That is, by demonstrating behavioral alignment or pure expression of our highest values. This could be through art, community, leadership, study, contribution, entrepreneurship, our job roles, or our chores. It could be liberating our minds through meditation. It could be making love to our partner, for anything with which we bring our Spirit to, and engage fully unleashing our highest inner self, can be, and will be, a spiritual experience and we can bring this to most activities, most notably, our ideas and the implementation or actualization of those ideas or visions. That being the case, let’s examine capitalism, and not-capitalism very briefly. Anything other than unfettered capitalism—full economic liberty—is marked by increasing intervention by the State. That is—the government.

What then, is the nature of government? Government in any form [from democracy to socialism to communism to monarchism or dictatorship] has two inalienable qualities: 1. a monopoly on the initiation of force over a declared geographical area, often under the pretense of “protecting” its citizens—whether they need it or want it or not; 2. it exists and operates by levying taxes—that is the coercive and compulsory appropriation of money, which if any other organization or group or individual were engaged in would be called “theft” and prosecuted. The more the government intervenes in the affairs of its citizens [including “assisting” its citizens], the more the use of force is employed and to pay for the increase in government “services”, taxation, or debt, must increase—more force. If it is taxation, it is direct and immediate force. If it is debt, it is delayed force as future generation will have no choice in the matter—they are, in a real way, enslaved to the government as a result.

Therefore, the government is always committing the very same acts that it is entrusted to prevent: violence and theft. The emperor indeed has no clothes, yet all of society is raving about how wonderful his robes are, and how we should make more of them in various colors. We have already seen that the most spiritual a person can be is liberation of their spirit, often through creativity, and that they have the inalienable right over their own person and body [and by extension their property] is accepted as natural law and our intuitive moral sense. It is obvious that the use of force against someone—one of the few things all humans can agree on as criminal unless it is purely defensive while protecting your person or property—is dampening to their Spirit, not liberating.

Therefore, the more the government intervenes, the less “spiritual” and the more liberalized [free] the economy, the more spiritual, as human beings are free to fully express themselves in every domain of their life, including the economic. Therefore, Capitalism is the most spiritual system. What of the "evils" of capitalism? Some people think we have a free market in America, and/or in the Western Industrialized core of nations. We do not. We do not have capitalism. We have something between “mercantilism” and “corporate statism”. Most people who argue about the evils of capitalism know not what they speak of, nor even what system we operate within. In fact, America is not a democracy at all—it is a constitutional republic—an important difference.

But let’s leave politics aside for this discussion.

For our purposes, we have the needed definitions: Capitalism: liberty in the economic domain—that is the ability to freely associate for mutual benefit. Spiritual: The liberation of human creativity or the human “spirit”—that which is highest in ourselves. Given those definitions, clearly Capitalism is the most spiritual economic system as it allows the freest expression of our highest values to be fully integrated into our life in all domains.

But again...what of the "evils" of capitalism?

Of course the problem with capitalism is not really a problem with capitalism per se at all—for all it does is free people to do what they want or can do and receive something in exchange. What about pollution? What about fraud?

These are not capitalist. These are criminal.

And they flow not from a system—but from action by people at lower levels of conscious and moral development. What capitalism has done is expose man’s faults for all to see, not created them. Systems do not create these problems, people--individuals--do.

What about contribution? What about caring for others? What about giving? One of the major errors committed by detractors of Capitalism and liberty is that they presuppose of the government was not handling something it would not get handled. I think we can all see how silly that idea is on its face, once exposed.

However, with this increased liberty, we have proportionally increased our responsibility and our need for an acceleration of the evolution of consciousness and the values spheres to levels that will reduce our negative impact on those around us, the environment, future generations, and our very selves. However, if we are to avoid the use of force, we must do this though education, encouragement, and by becoming more aware as consumers and supporting those companies with leaders who are consciously mindful on their impact. Or, we can use the force and forceful apparatus of government, but we need to at least be honest about what we are doing: using our local, state, and federal representatives to impose our will and value sets on those around us with courts and police--who have guns--because we are impatient and self-righteous.

Is that the kind of world we want to advocate?

Or would we rather raise the conscious stage to universal care voluntarily?

"An honest man can feel no pleasure in the exercise of power over his fellow citizens."-- Thomas Jefferson

"...since the state is merely a transitional institution of which use is made in the struggle, in the revolution, to keep down one's enemies by force, it is utter madness to speak of a free people's state."--MarxMarx

We have defined both “spiritual” and “capitalism”.  What then, is “Spiritual Capitalism”?! Spiritual Capitalism really requires no knowledge or even acceptance of the above, although it is certainly helpful to you to do so. What is required for Spiritual Capitalism is an integral approach—that is, integration of your spirituality and entrepreneurship or the free market. It is that simple.

What a shame that most are dis-integrated. That is, they live separated lives. They go to a job they hate getting paid by people they do not like or by companies that lack integrity. Some have said that the idea that I charge for the work I do is “wrong with the universe”. Which is more out of alignment with the “universe”:

  1. Living your spiritual purpose and getting paid for it voluntarily though exchange with clients seeking your services [living the "integrated" life]
  2. Working for AOL/Time Warner and having to shower when you get home because of the slimy dealings you had to witness in the marketing department and getting paid for that [living a "dis-integrated" life.

You be the judge.

The Buddha spoke of “right livelihood” as part of morality.

That is, be certain that what you are doing does not harm others or assist others in harming others. The cleanest and clearest way to be fully integrated is to live your spiritual purpose [which is always about being in service to Other or the world] and market that service with integrity and clarity.

What a beautiful world we could create together. A world of people living their highest purpose and exhibiting their highest values—contributing to one another in the deepest way--and being in service of Spirit while simultaneously attaining prosperity as a result. Fully integrated beings. To do that there are five simple components:

  1. Live life consciously
  2. Define Your Values [and Change Beliefs Where Necessar]
  3. Discover your [Spiritual] Purpose
  4. Develop an Entrepreneurial Spirit
  5. Knowledge and Skill Acquisition [such that you can be of service, and be effective in doing so

We will explore each of them in the coming installments of this series as well as the common blocks to achieving prosperity throughpurpose.


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NLP, Identity, Sexual Orientation, and Our Responsibility to Assist Clients in Self-Acceptance

somebody i met was asking me if NLP processes can change an identity layer as deep as sexual orientation.

Great question. Several ideas about it:

There are some aspects of sexual orientation that may extend into identity structures, but I am uncertain about the presupposition that there is where it lays--in fact, after seing hundreds of clients, for some people it creates tremendous internal dissonance when they finally admit to their desires because it is directly in conflict with their identity structures. In other words, I disagree with the presupposition in the question.

this guy is straight and very open-minded. i think he genuinely wanted to know about the range and reach of NLP. i did tell him that i did a training with richard bandler in 88 or 89 where he *claimed* that guys (terrified of aids) had begged him to "make them straight" AND he said that he did that!

Bandler may have in fact done that.  Again, lots of "instant research" in the early days. But if Bandler did it and was bragging about it, I would be even more hesitant. Bandler once bragged in a video I watched about installing a phobia in someone so they would stop sitting in the front row. Ugh. However, there is a documented intervention [Laid out in "Heart of the Mind", I think] where a guy was effeminate, and supposedly gay, married, but did not enjoy sex with men [or something like that] and there was an event where he was going under anesthetic, struggled, and was put under. This was somehow tied to the effeminate-ness and cleared and his orientation "changed" to straight.

Again, not sure the guy was ever really homo-erotically driven.

NOW, i am open-minded, so i said i think that there are aspects of person's 'taste' for certain things could be altered and very likely even the cues for arousal. i am also aware that there is a big difference between chemistry/attraction and a constructed identity--so yes an 'identity' could be shifted. BUT I don't really know if the primary gender attraction could change.

Yeah. I agree with you here.


Of course.

If someone came to me wanting to change their sexual orientation/gender attraction, I would probably decline to do so. But I would do it elegantly in this way ::: Get into communication wiht the part of them that feels like something is wrong with their desires [assuming consenting adults] and look at the guilt and shame that must be driving the desire to change and resolve that to make them okay with their mutually consensual, alternative, yet natural desires. Thereby sidestepping what I consider to be a questionable intervention.

To me, that is a more ethical approach, rippling out to areas in every aspect of their life, creating internal peace, and avoiding making change that is motivated in the ways this request for change likely would be.

It is not the thing itself [sexual orientation in this case] that is the problem, but the relationship to it the creates it as a problem.
And again, just because we can, does not mean we should.

Self-acceptance being one of the highest and deepest contributions we can make to our clients.


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The Choice is Yours...

I take a lot of heat. It is only outweighed by the acknowledgments I get from people about my marketing.  Thank God it is a 1 to 2 ratio, respectively.
At the same time, I gotta be honest, I am new to this internet marketing stuff. I am still learning. I know how to sell from service and contribution [and teach that] and I understand social networking and new media--but the email and internet marketing stuff? I am barely a journeyman. So I thank you for your grace.
I test, I experiment--and I bump into walls tracking effectiveness. And that is what I do--it is what I did while building my very successful coaching business. I go to the edge, bump into walls so you don't have to, and report back on what works and what does not.
The judgmental emails I get some times are challenging--I have to grit my teeth and thank people for their feedback--and trudge on, living my purpose and contributing to the world.

So if my marketing bothers you, I am learning. That is why I do not yet teach internet marketing.
However, I HAVE mastered building a practice--and turning it into a business.
So what I will say is this--go to the coaches site. If the copy there speaks to you--and you know you should be investing in your skill, depth, emotional freedom--and living your spiritual purpose, well, there are 3 more of these coupon leases--3 more of these crazy discounts. It is not too late. BUT half of them are gone. If it speaks to you--well, do it. If it does not--then don't.
Simple as that.
If that speaks to you, then just buy the darn thing.  Click "Create an account".
Click scroll down and clock "buy now". Create an account by entering your desired account details [username and password and email] and enter that coupon code at checkout.
This coupon code: 397CLC
This coupon code expires after 3 more uses. Then no more. That coupon code is good for a discount of $1,601.00. You read that right.
Do it now.
The world is waiting for you to step into your Purpose. You CAN be fulfilled and prosperous. If you go and do this now, the likelihood you WILL be fulfilled and prosperous dramatically increases--and I want that for you.
In Service
Go check it out:
If that speaks to you, then just buy the darn thing.  Click "Create an account".
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Do You Need a Swift Kick in the Butt?

Swift kicks in the butt are not my style--they are not what I do or what I offer. BUT I know they are necessary at times for us all.  AND, every once in a while, someone comes along who not  only cares about you, but can kick you in the butt in just the right way.
Once in a while I run across an offer I think is worth supporting/advocating and forwarding from someone I approve of. Someone I think you can benefit from. Someone with immaculate integrity--who will also bring crazy value to your life. And someone who truly cares--at a deep level--about assisting you in improving your life.
This is the first offer like that that I am advocating on this site, in well over a year, so you can imagine that this is a good one.
Meet David MartinDavid Martin.

I like to think of David as the Tony Robbins for Central and South America. He speaks to groups that are over 500 people at a time--and not only is he a Master Practitioner of NLP, but an amazing motivational speaker--AND he really, really cares about people--and he knows how to kick your butt.

Anyway, David's got a crazy download deal for audio material he has recorded. If you need your butt kicked--he's your guy.  
Check it out HEREHERE.
I'm not sure how long he is offering this--I know it will not be up forever--but either way I suggest you get over there and take advantage of this opportunity--especially, as I said, you need a good butt kicking.
Check it out HEREHERE:
In Service and In Evolution,

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Becoming Attached [and Dis-indentifying from] Our Clients' Outcomes


One of the CLC3 Apprentices recently asked me a very important question.

He asked about the problem of becoming attached to the outcomes of the client--in other words, “what happens if they do not achieve them? What happens if they do not hold up their end of the bargain [doing homework, reading, etc.], and what does that mean about us? How do I avoid this problem—and the discomfort of it all”.

“And what happens if--even worse, they have already paid in advance in full and it becomes clear they are not keeping up with the milestones that are necessary as sign-posts on the way to their destination we call 'goals' or 'outcomes'? What do we do?”

This is an important question and it has a several-part answer. It is important because it comes up for most coaches and practitioners; at some point you really, really want XYZ for the client. Yes, they must be outcomes the client wants [not outcomes you see they "need" but they do not resonate with] but even still, with their outcomes we get emotionally engaged--we care--and we want them to have XYZ really badly.

Part of the challenge is that we are not responsible for the lives of our clients--we can't be. They would get less out of the process if we were; at best, we would actually be inhibiting their growth if we take on that responsibility. They might blame us; they would take less responsibility for creating the life they want and deserve. It could become the coaches "fault" or for some, the coaching [or whatever you call the process] will be just another thing that did not work for them, etc.

And we created that with our attachment.

So the first part of the answer is to make clear to the client--practically--that we are not responsible for their life; that they are. How do we do this? We write it directly into the client-coach agreement that they "are responsible for the results of their life, business, relationship", etc. And given how some people can be when they are making large life-altering decisions, we review the agreement and then we further clarify and have them initial each paragraph while reviewing it with them to make sure we have done our due diligence as a practitioner in making sure they understand the nature of the relationship is one of trusted adviser--nothing more—and that they understand the agreement in full.

That is the practical aspect.

What about the interpersonal aspect? The actual coaching dynamic? Because you see, to complicate matters if you seem attached [that is you start become emotionally attached to their outcomes, you may engage them in a way that has them polarize, dig in, and resist you--and they start to resist you in ways that will not serve the process overall.

Or worse...

Or worse--they do not do their "homework"--whatever that may be or represent--and they are scared to tell you. In the worse cases they may simply go missing in action. Or they become dishonest.

This is simply another reason I am not a "coach" I am a "Guide" and that approach is something I am careful to embody in every interaction--they do not do their "homework" I communicate to them--with a compassionate smile and a shrug--that I want them to get their outcomes. That I care; and I may even ask them how they best want to be supported. How they want to be held accountable--and I have them design the dynamic.

I have found this softer approach--with nothing for them to resist or push back against--is far more effective than any hard-nosed techniques by far.

Finally [and at times most importantly] is our own development as we, as practitioners, continue our path: who we are is not the results we assist clients in achieving [both positive, amazing over-the-top goals as well as "failures". Who we are is not that.

Those are the results we assist them in producing, to be sure, and we are professionally responsible for that, but who we are is that which is experiencing it all. Who we are is that Witness; that locus of awareness. And as we come from that place, we will be even more effective, they will feel more freedom to expand and grow within that gentle, ever-present embrace. From that place, where universal beauty unfolds, we are reminded why we do what we do--for that expansion. And within that expansion a better, more joyous, more beautiful world awaits us all.

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Why NOT to Use Hypnotic Sales Techniques

Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

"Buyer's remorse" does not quite cover it.

So not only do I have people agree that they will only use the tools of influence that I do teach in service of someone else's outcomes [not their own], but I also advise against and refuse to teach hypnosis or anchoring in the context of sales and influence in the Evolutionary Sales process. It is anathema to all that Evolutionary Sales is. If you are always coming from the place of using tools of influence ONLY to assist another in achieving their outcomes, it is virtually guaranteed you will be selling ethically.

Now there are trainers and entertainers and presenters and "edutainers" who not only use the hypnotic sales techniques, but teach it, brag about it, and sell products to do the very things I mentioned above as unethical in my not-so-humble opinion. I have also dealt with enough of their customers post-fact that I can say the resentments and shattered hopes as a result of that strategy is frustrating to watch and painful to behold, empathetically.

On the one hand, given the volume that people like Christopher Howard and Tony Robbins produce in terms of attendees, it is hard not to be grateful for what they are doing in the world in exposing people to rapid transformation. And to be honest, I am not sure how you could do it any other way in terms of sales with a crowd that large.

While hypnotic sales may be effective and the only viable solution in a large crowd [I question that, but it is efficient for short-term-monetary gain]; it is a toxic approach for those of us in solo-businesses as practitioners. 

There is a better way, where all sides are more effectively served. 

 What I do know is that if you are opening a relationship [rather than "closing deals"] You must engage the prospect in inquiry, mostly to be certain you can be of service. Once that is assured, direct them to consider if they did have the solution they seek what it would open up in their lives and then if you are certain you are a fit for their needs and they are a fit for you, then you can ethically open the relationship.

This is the process we teach in the Coaching the Life Coach Apprentice Program. This is the approach that assures conversion rates of over 95% AND what I call a "stick rate". In other words--no relationship fall off from buyer's remorse.

At the upcoming event I am not only going to teach this entire ethical sales process for free, but I will give you all the nuts and bolts you need to have high conversion rates in your introductory sessions.

Every nut and bolt I know how to deliver to you. In service of you having sustainability of finances, your clients having sustainability of change, so we can all create a better world together as we accelerate the Evolution of Consciousness.

Join us. RSVP now to reserve your spot.

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How Has the Marketplace's Current Economic Conditions Affected Our Business?

How Has the Marketplace's Current Economic Conditions Affected Our Business?

There is more money now for coaches, consultants, and holistic practitioners who are effective than before the economic downturn; it is also harder to acquire it [for some/most].

How can this be?

What do I mean?

People know they need assistance in being more effective now. Those in business for themselves who were able to scrape economic cream off the top are no longer able to; money is not simply just bubbling forth. As a result, they are looking for coaches and practitioners to assist them in gaining skill, becoming more effective, systematizing their businesses, etc.

And in some cases, if they are aware enough, becoming more at ease both physically and emotionally.

What this translates to is more business for those of us who are effective both at providing service to our clients, but also at turning prospective clients into clients and clients into raving fans.

For coaches and practitioners, this is a good thing if you are effective.

If you are not, this is the End of Days for your practice.

I would prefer if you were in the former category rather than in the latter.

Simultaneously, prospective clients are making more careful choices-there is plenty of choice out there. Where they put their money Is now a more conscious choice;  a more careful choice.

Your process needs to be immaculate or they will go somewhere else.

Simultaneously, people want more for their money and there is less latitude and grace for ineffective, non-results-producing practitioners. And they may be out of work, and they may have the time to actually invest in the endeavor of reporting their results-no matter how wildly inaccurate they may perceive the process of working with you. [Frankly, I have become more careful about who I take on as a client as a result].

What that means to you is that not only do you need to be a more effective practitioner all the time, but you also need to become a more and more effective sales professional all.the.time.

To assist you in that, there is a free event in San Francisco on April 28th in the evening. See details about that herehere:


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Evolutionary Sales ::: Listener Question [from Portugal]

Daniel from Portugal [http://yogaportugal.com] writes:


I am really loving [Evolutionary Sales] it has turn my world around, I am listening to them in order and I am now on ES012 so if the next 2 two question I have for you have already been answered on the show I would appreciate it if you could direct me to it.

The idea of an integrity and service-based sale is one that I even without knowing had been searching for quite some time, I am very glad I have found you.


Glad you are finding it of value.

As I said I have two questions that have been haunting me.

1. What if when talking to someone you are trying to sell to you realize that the person doesn’t need the product you are selling? You make it seem like it is always a matter of the right context and the right motivational techniques.



I walk away from the sale. I tell them I do not think it is a fit or that it will not serve them. It is that simple and that direct. No amount of money is worth the hassles that will come from trying to force it. It rarely happens to me because I make sure to qualify them [by "qualify" I mean that I need to be reasonably certain--over 85% certain--that I can be of service to them effectively and assist them in getting what they want]. But if and when it does happen, I do exactly what is stated above.

2. I would like to know how much thought you have gave to the notion of not permitting the person to wait before making the decision. I have develop a philosophical principle so to say that I should not decide any big amount of money sale on my first contact with the sales person. I has served me well in the past for I have examples of things that now I am really glad I haven’t bought and I have examples of things that each day that passed until I bought it my motivation to get it just kept rising and so did my faith in the product and the sales person. Someone who urges me to make a decision right then always strucks me as wanting to sell. But when someone is confident in their product enough not force to make a decision it may well be that I am there in the next day to “open the relationship”.



It is a great question. It is also a very common one, so I am glad to finally address it publicly.

In my business, people come to me wanting certain mental habits resolved, e.g.; fear, anger, anxiety, etc. They want other things too, but they know they want these negative habit patterns. If they go away to think about it, then they will start to have those same mental habit patterns that they have come to me to resolve take over. I have then essentially failed my first test as their Guide.

Now, if the business we some business other than the one I am in, then sure.

But with my business, what serves them best is to have them sign when they are clearest on my presentation, and are clearest as to the benefits. That means in that session. It has nothing to do with levels of confidence in my offering. Rather confidence in what will happen when they leave--and I simply tell them that all up front and directly.

They agree in most all cases. They know it is the truth. I think it is also critical that they never feel "pressured". They never do. I often will simply shrug when I tell them the above. I say it casually, in a relaxed manner, with nothing for them to resist. I am never attached to someone signing. If they sign under pressure, the sale might drop off. That serves no one.

When the reason for signing is a simple truth they know to be true, and I am coming from that place of service, it just has them all the more convinced I can [and do] help them. It is also hard to argue with 97.7% [my current opening ratio averaged for the last 3 years with 220 prospects with a significant commitment to a 6-month agreement ]. If my ratio were lower, I might look there first.


My wife recently went to an English language school and what threw her off was exactly that. All the reasons they had for making her sign a 2 year agreement right in that moment. What ended up happening was that she found another school in which she didn’t felt pressured to make rash decisions.

I must say that I would be feeling better if I could have the time I want to ponder and then acquire the product, EVEN if that meant not taking the advantage of a special discount for on the moment decision. I would gladly pay 10% or whatever more to have the time to decide for myself if I want the product or if I was just influenced by the momentum of the salesman and the occasion.

I really hope you truly give this a thought and not just answer in your answer/question mode on how to do something, for I would like to know that you can relate to this concern.


To be clear for other listeners, I do not offer a discount for making a decision at any point. I do offer a 10% discount for payment in full, but there is no monetary incentive for the decision itself. I think that would cloud things and would not serve the client.

As far as your wife and that situation goes, if she felt pressured, then they were not coming from service--but rather wanting to reach an objective. I am sorry to hear she had that experience, and to me, it simply means it was not a fit.

That was also a life-altering decision in many respects, and should be carefully considered so wanting time should be allowed. I have had clients refuse to decide in the session, and I simply stay very engaged with them until they do make a choice [one way or the other] so we are partnered; I make sure I am very available for any questions or concerns as they arise over the next day or so. But that is a very rare exception to the general policy for the reasons stated below and above, summarized as it simply does not serve them to go and "think about it" as their thinking usually has them needing my services to one degree or another.

As far as this particular strategy, I have considered it and reconsidered it for years. That is not to say that I am not considering it carefully now; more to say that it is always open for review. All of my techniques are. :-) Usually, when it arises as an issue for the client, I ask them two questions:

  1. Is this concern [fear, indecision, etc.] the concern that stops them in other areas of their life. In other words, is this one of the issues they need resolution on. If yes, I let them sort it out and they usually simply sign the contract. If they say no ...
  2. I ask them, "how heavily would you like me to leverage you here on a scale from 1 to 10? What would best serve you?"

They answer and I do just that. If they say do not leverage me at all, well, I don't. If they ask me to, I do to the degree they ask for it. If the answer to question 1 is yes, and it is signifigant for them, I have to stay with that. Again, if it is a limitation in their life they have come to me to resolve, I would not be serving them if I let it run their life in this situation as too. AND I am transparent about all of this to them [and heck, now it is here for them to read. Heh.]

In Service and in Transparency,


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Sam Rosen on Conversion vs. Consciousness

It is exceedingly rare that another writer captures my sensibilities perfectly. Sam Rosen has done just that in his article on Consciousness vs. Conversions. Hop on over and check it out.

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Self-Esteem and the Solo-Preneur | Internal vs. External Locus of Responsibility

Read this sentence to yourself in your mind or out loud:

"My life is the sum total of my own choices; the state of my business is the sum total of my choices".

As you read that and re-read that, what is your experience? Do you feel excitement? Pride? Shame? Do you sense a burden on your shoulders? What does it weigh in your mind? Do you quickly move to insist it is not your "fault". That it was out of your control? That it was this circumstance or that circumstance? That you were "wronged"? Or "unlucky"?

Or do you experience a comforting and/or challenging level of acceptance. A "yup" with a quiet nod of your head?

One thing is for certain-your relationship to that sentence is a good indicator of your level of self-esteem, or your level of healthy egoic development in the positive sense. You see, it is not the big ego that needs defending or asserting in the world; it is the small ego. It is not the big ego that is arrogant, self-righteous, or deflects responsibility and blames others; it is the small, pre-rational, pre-conventional, vengeful, ego-centric ego.

It is a challenging re-frame for most to get their minds around. But just ask yourself this: what kind of ego could achieve a non-dual sense of reality; what kind of ego could be one with all things, moment to moment? A big, huge ego. An ego so large it can be a yes to whatever is arising moment to moment and relate to it, be a part of it. That takes an expanded sense of self. Yet that ego is also diffuse. It is large, but it is flexible. It lacks rigidity. It does not need defending or asserting; it understands its power. As a result, there is nothing to prove to anyone-not even itself.

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