The Evolutionary Professional

Register for the ultimate on-line course for coaches and practitioners here.

Register for the ultimate on-line course for coaches and practitioners here.

Elevator Pitch ::: Think of it as a teaser trailer for that summer blockbuster:

A little flash, a little emotion, a bit of intrigue, and make an impact.

To Have Blog Comments … Or Not To Have Blog Comments?

A great quote about football, but it applies to any business:

"It's kind of like the questions that have been asked about what it's like right after being world champions," Coughlin said. "We go to the parade, we come back from the parade, and the next day we're grading players, we're ranking players. The business just goes on. Enjoy it while you can, because you've got the next hurdle, and in order to get back on schedule, you've got to deal with these kinds of things [immediately]."

What do you do right after you complete XYZ? Begin again and go on the next thing/level.

It is not the "successes" or "failures" that will define you and your business in the end.

Rather, it is your relationship--your orientation--to the failures that will.

Register for the ultimate on-line course for coaches and practitioners here.

I have created a new blog category for you called "semi-weekly tips" and it will be just that.

We'll cover topics ranging from self-esteem to email marketing. From best practices in business to practices for maintaining a healthy ego.

They will be 2-minute vignettes. We will release one approximately every 10 days.

They are not meant to be exhaustive or thorough lessons, but rather just a quick hit or some insight, and for some of you, simply reminders of the best of what you may have forgotten, but would love to be reminded of.

These are primarily created with coaches and holistic practitioners in mind, however, if you are in business for yourself, or if you are an independent commission-based employee, you will also be able to benefit from them.

 You are responsible for the current state of your business.  Period.

Register for the ultimate on-line course for coaches and practitioners here.

Single emails do not sell people on anything. Email campaigns sell people on your offerings.

Register for the ultimate on-line course for coaches and practitioners here.

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must. 

In this evening introduction, we will cover:

• The 3 critical components for building and maintaining a 6-figure practice
• How to sell without selling; sell from a place of service and contribution
• How to turn your initial consultations into results

What else will we cover?

RSVP Required. See below for details.

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must.

In this evening introduction, we will over:

• The 3 critical components for building and maintaining a 6-figure practice
• How to sell without selling; sell from a place of service and contribution
• How to turn your initial consultations into results

What else will we cover?

•  "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
  • [and it’s solution]

For many, many months, I have re-posted this note on my facebook wall. Given the positive feedback I have recieved, I thought I would post i there for your benefit.

--

"I am a mouth for a process that many of us are going though. The more intimately I deal with how it is for me, the more intimately I am sharing how it is for you." -Ram Dass

RSVP Required. See below for details.

Right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be. 

"I doubled my business in the first two months of the program [Coaching the Life Coach] by Jason McClain!"       -Boston Blake

A student of my material sent an email with some very good questions for client management including how to handle contract extensions, referrals, testimonials and general end-of-contract dynamics and structures.

I have re-posted relevant portions of the email exchange below for you.

I've listened to your recordings from previous coaching programs and have found them to be insanely valuable. I've signed 8 clients and raised my rates already in the first few months of the program, and I attribute it to following your sales process to a "T".

A HUGE thank you.

...

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

1. Provide value to others
2. Manage your brand
3. Market inexpensively and freely
4. Show your human side
5. Stay connected to others, events, and your own reputation
6. Other fun and cool stuff

This is why I cover social media in depth in the technology module of the CLC Course.

We have been sold a bill of goods around ego. One that creates internal division and conflict. One that creates internal dissonance. One that creates pain. One that, at its worst, can foster a certain degree of self-hatred. A dis-ownership of the self. A bill of goods that is 2,500 years old in terms of its story around ego, the nature of ego, and the "problem" of ego.

And there is a better way. One that can create the same intended result with a kinder, gentler more self-accepting approach that can accelerate the evolution of the ego through the radical acceptance of expanding the ego, rather than attempting the psychological and spiritual suicide of ego annihilation. 

You can also see some similar themes around ego in the business context, read this article:  Self-Esteem and the Solo-Preneur | Internal vs. External Locus of Responsibility for an even deeper cut, taken from an email I sent a client a couple years ago, read Your Self-Worth is a Settled Matter.

Ok...ready? ::: Heh.

A quote from Ken Wilber I posted spawned an in-depth, yet brief—discussion on the nature and evolution of ego, Spiral Dynamics, the Integral community, and related topics, including the difference between cognitive development and actual development ::: the difference being understanding vs emotional response and being, or stated differently ::: one’s “center of gravity”.

Thoughts + Action + Will = Your Dream/Vision Becoming a Reality

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There is much discussion about what it takes to be successful—and what it takes to be an entrepreneur. What it takes to succeed at owning your own business. Or stated differently, what it takes to “manifest” your vision in the world.

[update: listen to this call below. Register for the remaining call in the series here]

Take a moment to consider ...

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" I mean with 90% certainty?

As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You want to make sure they never feel pressured.

And they never should feel that--they do not to.

Discover how to have the best of all worlds ::: how to serve your potential client fully; how to convert more prospective clients into clients, and ultimately ... friends.

And do it by having a sales system that is in service of the actualization of the life they have always dreamed of ... and deserve.

Discover how on this tele-seminar. Details about the series here and registration here.

Update: The audio for this call is now avaialble here:

[The next call in the series is Monday, October 18th. See details for registration at the bottom of this post and details on the entire series HERE.]

It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • How to construct talks and tele-seminars so that your students and attendees
    • Learn and retain more information and learnings
    • Have maximum opportunity to engage in your products or services without feeling "sold" or "pitched to"
  • How to design a comprehensive offering
  • How to turn initial consultations into results (90% conversion rate from prospects to clients)

• 7 "Tricks of the Trade" including:
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
  • [and its solution]

This from a former student :::

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free tele-seminars.

You must register to be on the call (s). You only need to register once. You will then have a spot on all four calls.

• Monday October 4th, 2010 ::: The three necessary components to building and maintaining 6-figure practice
• Monday, October 11th, 2010 ::: Designing your extended and comprehensive offering sustainable change and financial sustainability
• Monday, October 25th, 2010 Evolutionary Sales ::: Turning Initial consultations into results
• Monday, November 1st, 2010 ::: Blogging, Social Networking, and Giving Evening Intros [tech and talks ::: how to acquire prospective clients with free, valuable content and authenticity]

Register for the new and evolved version ::: v3.1 of the 3 Components to Build and Maintain a 6-figure Practice.

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There are only a few components successful coaches and practitioners must integrate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
• 7 "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
  • [and its solution]

This from a former student :::

Update ::: The audio from this call is now available below:

:::

While I am always tinkering and improving, the last time I did this call, I was sick as a dog with the flu. This one should be exponentially better...

Teleseminar ::: Coaching the Coach ::: Creating Packages (v4.1)

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the call (s):

• Monday, May 10th, 2010 [tech and talks ::: how to acquire prospective clients with free content] Featuring a
  Social Media and email marketing expert [audio now available here :::
  ]
  
  
• Monday, May 17th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
• Monday, May 24th, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]

Register for the new and Evolutionary version of the 3 components to build and maintain a 6-figure practice.

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Monday, April 26th, @ 7pm Pacific. You MUST register to be on the call. Do register for the call, click HERE. 

The audio for this call is now available below [click play] :::

UPDATE ::: You can now hear the call by clicking play below. You can also see the links mentioned in the call here:

• The FAQ I mentioned as an example is HERE.
• The two services offerings I mentioned so you can see their structure are HERE and HERE.

And if you are interested in the course we are about to release, sign up to be notified HERE.

UPDATE ::: This call is over. The audio from the call is now available here:

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components. 

Not just the “how” but “how specifically”.

In this free evening talk discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
• 7 "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
  • [and it’s solution]

This from a former student :::

Part 1 can be found HERE.  Part 2 can be found HERE.

The final variable in your personal equation for success is Will. The Will To Carry It Through.

Even if your thoughts are aligned, your actions directed appropriately, and all other factors are in alignment and in support of your desired outcomes, if you lack the will to carry it through you will fail. AND you will fail in the worst way—as a result of your lack of will; something entirely under your control and an aspect of your very own making.

Sustainability of Change for Your Clients | Financial Sustainability for You

Sustainability of Change for Your Clients | Financial Sustainability for You

Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers.

"When people are free to act, they will always act in a way that they believe will maximize their utility, i.e., will raise them to the highest possible position on their value scale. Their utility ex ante will be maximized, provided we take care to interpret “utility” in an ordinal rather than a cardinal manner. Any action, any exchange that takes place on the free market or more broadly in the free society, occurs because of the expected benefit to each party concerned.” –Murray N. Rothbard, Power and Market

"We must not be afraid to be free."--Justice Black

Human beings have an inexhaustible spirit. Through wars, pestilence, oppression, disasters, genocide and personal tragedy, human beings continue to express creativity and ingenuity to the very degree that they are allowed the liberties to do so. It is an unquenchable and inexhaustible Spirit. It is the best—the Divine—within each of us that makes it so. And while at times, we have varying degrees of access to the divine within us, and sometimes the light is dim and flickers, the fact remains that there is a god or goddess in all of us waiting to come out and play.

What if we could integrate our work and our play? Our spirit and our finances? Our economics and our purpose? Our job and our internal worship? The mundane and the divine? My assertion is that not only is this possible...it is necessary...for the conscious evolution of the planet and for our survival and thrival as a species ::: not to mention our personal happiness.

{readmore}

One of the CLC3 Apprentices recently asked me a very important question.

He asked about the problem of becoming attached to the outcomes of the client--in other words, “what happens if they do not achieve them? What happens if they do not hold up their end of the bargain [doing homework, reading, etc.], and what does that mean about us? How do I avoid this problem—and the discomfort of it all”.

“And what happens if--even worse, they have already paid in advance in full and it becomes clear they are not keeping up with the milestones that are necessary as sign-posts on the way to their destination we call 'goals' or 'outcomes'? What do we do?”

This is an important question and it has a several-part answer. It is important because it comes up for most coaches and practitioners; at some point you really, really want XYZ for the client. Yes, they must be outcomes the client wants [not outcomes you see they "need" but they do not resonate with] but even still, with their outcomes we get emotionally engaged--we care--and we want them to have XYZ really badly.

Part of the challenge is that we are not responsible for the lives of our clients--we can't be. They would get less out of the process if we were; at best, we would actually be inhibiting their growth if we take on that responsibility. They might blame us; they would take less responsibility for creating the life they want and deserve. It could become the coaches "fault" or for some, the coaching [or whatever you call the process] will be just another thing that did not work for them, etc.

And we created that with our attachment.

So the first part of the answer is to make clear to the client--practically--that we are not responsible for their life; that they are. How do we do this? We write it directly into the client-coach agreement that they "are responsible for the results of their life, business, relationship", etc. And given how some people can be when they are making large life-altering decisions, we review the agreement and then we further clarify and have them initial each paragraph while reviewing it with them to make sure we have done our due diligence as a practitioner in making sure they understand the nature of the relationship is one of trusted adviser--nothing more—and that they understand the agreement in full.

That is the practical aspect.

What about the interpersonal aspect? The actual coaching dynamic? Because you see, to complicate matters if you seem attached [that is you start become emotionally attached to their outcomes, you may engage them in a way that has them polarize, dig in, and resist you--and they start to resist you in ways that will not serve the process overall.

Or worse...

Or worse--they do not do their "homework"--whatever that may be or represent--and they are scared to tell you. In the worse cases they may simply go missing in action. Or they become dishonest.

This is simply another reason I am not a "coach" I am a "Guide" and that approach is something I am careful to embody in every interaction--they do not do their "homework" I communicate to them--with a compassionate smile and a shrug--that I want them to get their outcomes. That I care; and I may even ask them how they best want to be supported. How they want to be held accountable--and I have them design the dynamic.

I have found this softer approach--with nothing for them to resist or push back against--is far more effective than any hard-nosed techniques by far.

Finally [and at times most importantly] is our own development as we, as practitioners, continue our path: who we are is not the results we assist clients in achieving [both positive, amazing over-the-top goals as well as "failures". Who we are is not that.

Those are the results we assist them in producing, to be sure, and we are professionally responsible for that, but who we are is that which is experiencing it all. Who we are is that Witness; that locus of awareness. And as we come from that place, we will be even more effective, they will feel more freedom to expand and grow within that gentle, ever-present embrace. From that place, where universal beauty unfolds, we are reminded why we do what we do--for that expansion. And within that expansion a better, more joyous, more beautiful world awaits us all.

Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

Read this sentence to yourself in your mind or out loud:

"My life is the sum total of my own choices; the state of my business is the sum total of my choices".

As you read that and re-read that, what is your experience? Do you feel excitement? Pride? Shame? Do you sense a burden on your shoulders? What does it weigh in your mind? Do you quickly move to insist it is not your "fault". That it was out of your control? That it was this circumstance or that circumstance? That you were "wronged"? Or "unlucky"?

Or do you experience a comforting and/or challenging level of acceptance. A "yup" with a quiet nod of your head?

One thing is for certain-your relationship to that sentence is a good indicator of your level of self-esteem, or your level of healthy egoic development in the positive sense. You see, it is not the big ego that needs defending or asserting in the world; it is the small ego. It is not the big ego that is arrogant, self-righteous, or deflects responsibility and blames others; it is the small, pre-rational, pre-conventional, vengeful, ego-centric ego.

It is a challenging re-frame for most to get their minds around. But just ask yourself this: what kind of ego could achieve a non-dual sense of reality; what kind of ego could be one with all things, moment to moment? A big, huge ego. An ego so large it can be a yes to whatever is arising moment to moment and relate to it, be a part of it. That takes an expanded sense of self. Yet that ego is also diffuse. It is large, but it is flexible. It lacks rigidity. It does not need defending or asserting; it understands its power. As a result, there is nothing to prove to anyone-not even itself.

Every successful business person is a marketer and a salesperson first. If you want to be successful, you should consider that as your primary organizing principle. If you want to thrive, rather than just survive, then your primary focus needs to be on generating business and leads—and then opening those relationships.

• Are your marketing dollars working for you? How do you know?

One of the biggest mistakes a small businessperson can make is not being able to track their marketing dollars. That ad you placed—did it get any response or not? How do you know? That yellow page placement-is it increasing your business traffic? How do you know? Are your dollars well placed with the print advertising, TV spots, radio, or other form? How can you know? Did it even pay for itself? The key words you purchased on google or yahoo search—are they effective? Are they garnering traffic?

That person you are paying 10$ an hour to stand on a street corner and pass out fliers—are they even asking any questions, or just silently trying to thrust the paper into people’s hands to get rid of the fliers--bacause, you know, you pay them for how many they pass out, not how many leads you get from it.

What are you paying per lead generated with these methods? How do you track the efficacy of your advertisement and marketing and therefore make informed choices as to whether or not your dollars are well placed?

There are several ways:

One of the challenges I see so many coaches and solopreneurs struggle with is what they should charge for their services. Most do not know what they should charge. Many charge what they think they can get. Some charge whatever the next coach or practitioner charges. That is--"the going rate". Many charge what they would be willing to pay themselves. Most charge less than they are worth--while improving the lives of others dramatically.

But why? And what are the solutions to this travesty of value?

There are three primary reasons:

• Mistakingly thinking they are actually trading time for money, and/or that their services are a commodity. A thing to purchase
• Limiting beliefs; usually about themselves or the value they bring at their very core-and what they or their services are worth, what the prospective client would be willing to pay, or about money in general
• A lack of sales skill; they do not know how to create accurate yet inspiring value perceptions in the prospective client that make the fees irrelevant or appear minimal in comparison to what they are getting through the service.

How the heck do you determine or set your rate?

What are your services and/or your offering actually worth?

Mistake #4: Having Only 1 Stream of Prospects

Mistake #5: Failure to leverage contact points and the opportunity they hold

Mistake #6: Considering Your Service a Commodity

Mistake #7: (Did I say 6?) I guess there is at least one more mistake:
"Healing" that which you need to resolve in your self and in your own life by healing others

It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do--yet suffer financially. They are doing good, but they are not doing well--that is, they are struggling financially, mentally, and emotionally.

There are reasons for this. I have identified the top 6 reasons--and their solutions-that I have found in my experience in my own business as well as observing those who still have a "practice".

The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.

Mistake #1:  Thinking "Money and Spirituality are in Conflict"

For some, "capitalism" is a bad word. Which makes sense. "Capitalism" was a phrase coined by the biggest enemy of the free market and free enterprise to ever live--Karl Marx. Yet, we keep that inaccurate and pejorative moniker. We were taught for thousands of years that to profit was bad--and then this meme was punctuated by the evils of capitalism laid out by a failed mathematician who had no foresight into the services industry--never mind respect for private property and Natural Law and was therefore essentially a thief on a grand scale. Even though with the rise of capitalism in the mid-1800s, our standard of living has more than trebled, never mind that our life expectancy has doubled in a short time as a result...it...is...bad.

Because we are dedicated to helping coaches and practitioners reach "financial sustainability" as well as their clients maintaining "sustainability of change", nothing can be more important than putting together an offering for clients that is 3-dimensional and saying no to a session-by-session weekly commitment model.

What that means is designing a package where the offering is coherent, cogent, and comprehensive. Where the client is moving through stages or phases that logically fit together in a holarchical way--each stage building on the previous stage or phase.

But recently, nascent practitioners have been asking me essentially this questions: "what if I am not yet clear about my offering? How can I figure out what to offer them when I am so unclear yet about my deepest gifts?" I want to answer this very important question because I have noticed that requiring the apprentices to come up with a full offering can be overwhelming and does not assist them in professional evolution, but has them contract and regress.

So, backing up to more fundamental ways to build your practice when you are new:

• Go ahead and work session by session at first. Schedule that single session
• Let them know at the beginning of the session, that once they experience you, at the end of the session, you will offer them an opportunity to sign up for more--then drop the subject and focus on their needs and outcomes
  • This has them know what to expect and takes away any objection to you offering it--and gives the client a smoother more integrated experience
• At the end of the session ask them what they liked about it
• Ask them if they want more of that
• Provided you were effective, they will say yes 
• Offer them a package of 4 or 6 session with a discount if they buy them all now. For instance--buy 6 get 1 free or some such offer.

All too often I have seen practitioners say some version of "if they liked the work..." or worse, "if it is meant to be then they will ask for more".  Not necessarily. Sometimes they just need you to ask. Sometimes they get distracted. And even if true, I have found it is all too often a gussied-up way to avoid what is realling going on--fear and anxiety about selling--while pretending to have a "accept whatever happens" orientation to life.

After the last piece on how to get clients and testimonials the same day, I had a few people ask me how to get clients if they had few or none in the past. In other words: what is the second fastest way to get clients.

The short answer is: give a talk or an evening intro to your work.

However, there are several structures you will need to have in place to make this an effective event for client acquisition.

• Give people no less than 10 days notice, but no more than 2 weeks notice about your event. This falls in the window of them making sure they schedule it, without being so far out in the future that they wait and forget.
• Give a cap to how many people will be there [limit it to 8 or 10 or 12] and require an RSVP. This does several things:
  
  • It creates more urgency for them to RSVP
  • It gives you [if you are not used to speaking in front of a large group] a manageable-sized audience so you can become comfortable with the whole affair
  • It allows you to then publish how many spots are left for the evening in a follow up email [and really, 1 email is never enough and 4 is likely too many in 2 weeks]
• Make sure you open with the fact that you are obviously there for 2 reasons [say this in the first 1 minute of your talk]:
  • To provide value such that their lives are improved whether you see each other again or not
  • "obviously" to market your services [at the end]
  • At the end, let them know what is available, but simply pass around an interest sheet that lets them opt in to a free exploratory session, or your email newsletter. Low commitment level makes it easier.
  • When you open in this manner it does 3 things:
    • it sets context and appropriately sets expectations
    • it is honest and direct and also takes away the objection they will have at the end that they were not expecting a sales pitch--tell them to expect it
    • gives them an opportunity to walk out if the do not want that experience
• Bear in mind, you have 48 hours before the prospective clients lead begins to cool off--they become less clear on what they were inspired by or moved by to ask you to contact them
• Do not waste your time or money on letting them take your card [or even having them, really, or brochures for that matter]. If you truly want to be of service, then get their permission to contact them and take the guess work and variables out of it.
• If you are publishing to multiple lists/target markets, you can do this ever two weeks, however, if you are publishing the same type of event to the same list, be aware that what happens is that if you do it more that once ever 6 weeks they will begin to take you for granted--"Oh, s/he'll be doing this in a couple weeks...so" and they won't come.

I hope this makes a difference in your life and in your business today.

In Service,