The Evolutionary Professional

Elevator Pitch ::: Think of it as a teaser trailer for that summer blockbuster:

A little flash, a little emotion, a bit of intrigue, and make an impact.

A great quote about football, but it applies to any business:

"It's kind of like the questions that have been asked about what it's like right after being world champions," Coughlin said. "We go to the parade, we come back from the parade, and the next day we're grading players, we're ranking players. The business just goes on. Enjoy it while you can, because you've got the next hurdle, and in order to get back on schedule, you've got to deal with these kinds of things [immediately]."

What do you do right after you complete XYZ? Begin again and go on the next thing/level.

It is not the "successes" or "failures" that will define you and your business in the end.

Rather, it is your relationship--your orientation--to the failures that will.

Register for the ultimate on-line course for coaches and practitioners here.

I have created a new blog category for you called "semi-weekly tips" and it will be just that.

We'll cover topics ranging from self-esteem to email marketing. From best practices in business to practices for maintaining a healthy ego.

They will be 2-minute vignettes. We will release one approximately every 10 days.

They are not meant to be exhaustive or thorough lessons, but rather just a quick hit or some insight, and for some of you, simply reminders of the best of what you may have forgotten, but would love to be reminded of.

These are primarily created with coaches and holistic practitioners in mind, however, if you are in business for yourself, or if you are an independent commission-based employee, you will also be able to benefit from them.

 You are responsible for the current state of your business.  Period.

Register for the ultimate on-line course for coaches and practitioners here.

Single emails do not sell people on anything. Email campaigns sell people on your offerings.

Register for the ultimate on-line course for coaches and practitioners here.

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must. 

In this evening introduction, we will cover:

• The 3 critical components for building and maintaining a 6-figure practice
• How to sell without selling; sell from a place of service and contribution
• How to turn your initial consultations into results

What else will we cover?

We have been sold a bill of goods around ego. One that creates internal division and conflict. One that creates internal dissonance. One that creates pain. One that, at its worst, can foster a certain degree of self-hatred. A dis-ownership of the self. A bill of goods that is 2,500 years old in terms of its story around ego, the nature of ego, and the "problem" of ego.

And there is a better way. One that can create the same intended result with a kinder, gentler more self-accepting approach that can accelerate the evolution of the ego through the radical acceptance of expanding the ego, rather than attempting the psychological and spiritual suicide of ego annihilation. 

You can also see some similar themes around ego in the business context, read this article:  Self-Esteem and the Solo-Preneur | Internal vs. External Locus of Responsibility for an even deeper cut, taken from an email I sent a client a couple years ago, read Your Self-Worth is a Settled Matter.

Ok...ready? ::: Heh.

A quote from Ken Wilber I posted spawned an in-depth, yet brief—discussion on the nature and evolution of ego, Spiral Dynamics, the Integral community, and related topics, including the difference between cognitive development and actual development ::: the difference being understanding vs emotional response and being, or stated differently ::: one’s “center of gravity”.

Thoughts + Action + Will = Your Dream/Vision Becoming a Reality

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There is much discussion about what it takes to be successful—and what it takes to be an entrepreneur. What it takes to succeed at owning your own business. Or stated differently, what it takes to “manifest” your vision in the world.

Over the years, I have written several several takes, applications, thoughts, and republished dialogues on ego and self-esteem.

In terms of personal development--irrespective of your motivations; no matter if the flashpoint is your inter-personal relationships or professional life--there is no single factor that is more important to the core of your happiness, your ease and flow, and your general thrival and expansion than your egoic development. From ego-centric to gender-centric or ethno-centric to world-centric to cosmo-centric.

Blah, blah, blah. Heh.

Below is a round-up of those articles to date.

Some are tailored to small business folk. Others are more abstract and theoretical. One is a dialogue about ego among me and my brilliant friends on facebook. All are important to you as you settle into the you that is expanding personally, professionally, financially, relationally...and yes, of course, Spiritually.

[update: listen to this call below. Register for the remaining call in the series here]

Take a moment to consider ...

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" I mean with 90% certainty?

As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You want to make sure they never feel pressured.

And they never should feel that--they do not to.

Discover how to have the best of all worlds ::: how to serve your potential client fully; how to convert more prospective clients into clients, and ultimately ... friends.

And do it by having a sales system that is in service of the actualization of the life they have always dreamed of ... and deserve.

Discover how on this tele-seminar. Details about the series here and registration here.

Update: The audio for this call is now avaialble here:

[The next call in the series is Monday, October 18th. See details for registration at the bottom of this post and details on the entire series HERE.]

It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • How to construct talks and tele-seminars so that your students and attendees
    • Learn and retain more information and learnings
    • Have maximum opportunity to engage in your products or services without feeling "sold" or "pitched to"
  • How to design a comprehensive offering
  • How to turn initial consultations into results (90% conversion rate from prospects to clients)

• 7 "Tricks of the Trade" including:
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
  • [and its solution]

This from a former student :::

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free tele-seminars.

You must register to be on the call (s). You only need to register once. You will then have a spot on all four calls.

• Monday October 4th, 2010 ::: The three necessary components to building and maintaining 6-figure practice
• Monday, October 11th, 2010 ::: Designing your extended and comprehensive offering sustainable change and financial sustainability
• Monday, October 25th, 2010 Evolutionary Sales ::: Turning Initial consultations into results
• Monday, November 1st, 2010 ::: Blogging, Social Networking, and Giving Evening Intros [tech and talks ::: how to acquire prospective clients with free, valuable content and authenticity]

Register for the new and evolved version ::: v3.1 of the 3 Components to Build and Maintain a 6-figure Practice.

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There are only a few components successful coaches and practitioners must integrate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
• 7 "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
  • [and its solution]

This from a former student :::

Update ::: The audio from this call is now available below:

:::

While I am always tinkering and improving, the last time I did this call, I was sick as a dog with the flu. This one should be exponentially better...

Teleseminar ::: Coaching the Coach ::: Creating Packages (v4.1)

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free teleseminars.

You must register to be on the call (s):

• Monday, May 10th, 2010 [tech and talks ::: how to acquire prospective clients with free content] Featuring a
  Social Media and email marketing expert [audio now available here :::
  ]
  
  
• Monday, May 17th, 2010 [Designing your extended and comprehensive offering sustainable change and financial sustainability)]
• Monday, May 24th, 2010 [Evolutionary Sales ::: Turning Initial consultations into results]

Register for the new and Evolutionary version of the 3 components to build and maintain a 6-figure practice.

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There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Monday, April 26th, @ 7pm Pacific. You MUST register to be on the call. Do register for the call, click HERE. 

The audio for this call is now available below [click play] :::

UPDATE ::: You can now hear the call by clicking play below. You can also see the links mentioned in the call here:

• The FAQ I mentioned as an example is HERE.
• The two services offerings I mentioned so you can see their structure are HERE and HERE.

And if you are interested in the course we are about to release, sign up to be notified HERE.

UPDATE ::: This call is over. The audio from the call is now available here:

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There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

One of the main challenges that small business people face—particularly solo practitioners or “solo-preneurs” in general--is the problem and the art of motivating oneself.

You are your own boss. If you have employees, then the game may be a little different for you as you have people depending on you.  However, if it is just you, there are often no external forces telling you that you must do any particular “thing”.  There are certainly exceptions to this—client deliverables, purchases that have been made, the general inertia of your business pulling you along at some point, but really, especially at first, it is an uphill battle for many on their own.

There are so many aspects to this problem of motivation that some never figure it out—or worse, they find solutions that compound the problem in the long-term because the “solutions” are ill-suited approaches. Ill-suited to them as individuals.

To really add fuel to the fire [or baking soda to the lack thereof] we have distractions, overwhelm, time management, prioritization, and the list goes on, and on, and on.

What works for one person in terms of motivation may or may not—and often does not—work for another. So it is with time management, goals, and the like. There is no one-size-fits-all or even a one-size-fits-most solution. Particularly for those who are more sensitive both emotionally and kinesthetically/energetically, many of the “take massive action” or “get present to the consequences if you do not” approaches create more internal dissonance, and if the tasks or milestones the individual is accountable for are not accomplished, this can lead to a build-up of that same internal dissonance, or worse, feelings of guilt or worse still, even shame, and with the principle of compound interest on the “debt” you have with yourself…well, we can see where it may and often does lead: overwhelm rather than accomplishment.

Part 1 can be found HERE.   Part 3 Can be found HERE.

Part II ::: Action

We covered the first variable in your equation for success ::: thoughts. And the third ::: Will.

Part 1 can be found HERE.  Part 2 can be found HERE.

The final variable in your personal equation for success is Will. The Will To Carry It Through.

Even if your thoughts are aligned, your actions directed appropriately, and all other factors are in alignment and in support of your desired outcomes, if you lack the will to carry it through you will fail. AND you will fail in the worst way—as a result of your lack of will; something entirely under your control and an aspect of your very own making.

Sustainability of Change for Your Clients | Financial Sustainability for You

Sustainability of Change for Your Clients | Financial Sustainability for You

Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers.

Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

Read this sentence to yourself in your mind or out loud:

"My life is the sum total of my own choices; the state of my business is the sum total of my choices".

As you read that and re-read that, what is your experience? Do you feel excitement? Pride? Shame? Do you sense a burden on your shoulders? What does it weigh in your mind? Do you quickly move to insist it is not your "fault". That it was out of your control? That it was this circumstance or that circumstance? That you were "wronged"? Or "unlucky"?

Or do you experience a comforting and/or challenging level of acceptance. A "yup" with a quiet nod of your head?

One thing is for certain-your relationship to that sentence is a good indicator of your level of self-esteem, or your level of healthy egoic development in the positive sense. You see, it is not the big ego that needs defending or asserting in the world; it is the small ego. It is not the big ego that is arrogant, self-righteous, or deflects responsibility and blames others; it is the small, pre-rational, pre-conventional, vengeful, ego-centric ego.

It is a challenging re-frame for most to get their minds around. But just ask yourself this: what kind of ego could achieve a non-dual sense of reality; what kind of ego could be one with all things, moment to moment? A big, huge ego. An ego so large it can be a yes to whatever is arising moment to moment and relate to it, be a part of it. That takes an expanded sense of self. Yet that ego is also diffuse. It is large, but it is flexible. It lacks rigidity. It does not need defending or asserting; it understands its power. As a result, there is nothing to prove to anyone-not even itself.

One of the challenges I see so many coaches and solopreneurs struggle with is what they should charge for their services. Most do not know what they should charge. Many charge what they think they can get. Some charge whatever the next coach or practitioner charges. That is--"the going rate". Many charge what they would be willing to pay themselves. Most charge less than they are worth--while improving the lives of others dramatically.

But why? And what are the solutions to this travesty of value?

There are three primary reasons:

• Mistakingly thinking they are actually trading time for money, and/or that their services are a commodity. A thing to purchase
• Limiting beliefs; usually about themselves or the value they bring at their very core-and what they or their services are worth, what the prospective client would be willing to pay, or about money in general
• A lack of sales skill; they do not know how to create accurate yet inspiring value perceptions in the prospective client that make the fees irrelevant or appear minimal in comparison to what they are getting through the service.

How the heck do you determine or set your rate?

What are your services and/or your offering actually worth?

Mistake #4: Having Only 1 Stream of Prospects

Mistake #5: Failure to leverage contact points and the opportunity they hold

Mistake #6: Considering Your Service a Commodity

Mistake #7: (Did I say 6?) I guess there is at least one more mistake:
"Healing" that which you need to resolve in your self and in your own life by healing others

It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do--yet suffer financially. They are doing good, but they are not doing well--that is, they are struggling financially, mentally, and emotionally.

There are reasons for this. I have identified the top 6 reasons--and their solutions-that I have found in my experience in my own business as well as observing those who still have a "practice".

The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.

Mistake #1:  Thinking "Money and Spirituality are in Conflict"

For some, "capitalism" is a bad word. Which makes sense. "Capitalism" was a phrase coined by the biggest enemy of the free market and free enterprise to ever live--Karl Marx. Yet, we keep that inaccurate and pejorative moniker. We were taught for thousands of years that to profit was bad--and then this meme was punctuated by the evils of capitalism laid out by a failed mathematician who had no foresight into the services industry--never mind respect for private property and Natural Law and was therefore essentially a thief on a grand scale. Even though with the rise of capitalism in the mid-1800s, our standard of living has more than trebled, never mind that our life expectancy has doubled in a short time as a result...it...is...bad.

Your Self Worth is a Settled Matter 

I wrote this to a client in an email and thought it may be useful for others to read:

The mountain we climb in Personal Evolution is a bit like a mirage while hiking/climbing a mountain. You could stop now and camp for the night--or say screw it and go back down the mountainside. You can also see there is a reachable summit. So you choose to go further--yet...when you reach what you thought would be the summit, there is yet another summit that materializes out of the mist. And this goes on forever. There is no omega point except when you choose to simply stop and rest. 

Each of us have that choice every day. For some, we still consciously choose to continue to deepen our depths--and plumb just behind them. There is no end or bottom to the depth, there are only unplumbed depths. For others, they have achieved a high enough peak, that there is no motivation--no real life reason--to climb the next.  And there are others I will not list in the interests of time. I choose--consciously--to evolve further when I should or must--that is when my business or financial or relational results are inhibited by some aspect of myself. Otherwise, I am pretty darned content with where I am at--BUT I still need to have constant attention on where I need to be for others in the context in which I want to move with greater velocity--or frankly, sometimes, ANY velocity.

There is so much good work being done in the world today. It is astonishing how many people are dedicating their lives more and more to helping others. The human potential movement has spawned organizations and individuals committed to bringing change to the world through changing the individual.

When Ghandi said “be the change you wish to see in the world”, he probably could not have imagined how many people would take up that call and attempt to make the world a better place by making themselves better people through self-reflexive observation and intentional changework.

As a result of the richness in the field that we can now experience, it is useful to distinguish among the many offerings. There are three basic approaches I have noticed, experienced, and participated in directly. They are: 1. Development 2. Transformation 3. Evolution. These are each useful in and of themselves. They are “good”. And yet they have limitations that come along with their benefits. Let us examine this together...

Personal Development is a huge and ranging field. Workshops exist for skill acquisition that are readily available in every major metropolitan area in the Western World, and Asia is quickly cathing on as well. Corporations, having long recognized that their only asset that increases in value over time is their people, send their people to workshops to accelerate that process—to increase their value.

You can attend workshops on money management, communication skills—be it negotiation, sales techniques, relationship models, etc.—health and fitness and well being, and the list goes on and on. What all of these workshops have in common is that they focus on one domain of your life. We could think of it as a vertical line—or multiple vertical lines—of development. When we acquire skills or we “develop” ourselves in this area or that area, we increase the level of that vertical line of development in that domain. Development takes time, investment, and persistence if we are to become developed in any particular area—in other words, to become competent in some area. Skill acquisition is necessary to be successful in this world.

What is N.L.P.?

NLP--the set of tools titled Neuro-Linguistic Programming--is misunderstood far more often that it is understood. There is nothing new in NLP. There is no magic. It will not revolutionize your life whole-sum in one fowl swoop, contrary to the marketing of some. However, it can produce amazing rapid results in a specific context ...

So what is it?

The co-founder of NLP, John Grinder, says that it is simply a learning tool. Nothing more than a set if filters and tools to give you access to more of your neurology for the purpose of accelerated learning.

Gregory Bateson, the world famous behavioral scientist, said that NLP is the only class 3 learning tool on the planet.