Evolutionary Professional Blog

This is some blog description about this site

Semi-Weekly Tips ::: Single Emails Are Ineffective; Email *Campaigns* Are Effective

Single emails do not sell people on anything. Email campaigns sell people on your offerings.

Register for the ultimate on-line course for coaches and practitioners here.

 

Continue reading
6592 Hits

Coaching The Life Coach | The 16 Week Course

One of the things that am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money. And so many people think they have to sacrifice wealth to be truly spiritual.

The truth is quite the opposite. Not only *can* we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same moment, then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened.

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition ... but we must.

Why am I sharing this in this email? 

As many of you know, I have been working on an on-line version of my live Coaching The Life Coach program for  ... well … years now.

It is finally finished. 

A 16-week tour-de-force covering everything from your emotional blocks and defining your purpose to SEO and v4.0 of Evolutionary Sales™ with the purpose to have you integrate your purpose and your prosperity and be well on your way to be making over 6-figures by living your purpose.

For being here, you get a coupon code that will give you about 25% off each month.

Check out the course hoopla page here:

http://coaches.evolutionarycompanies.com/clc-4-sales-page

And the course visual overview here:
http://coaches.evolutionarycompanies.com/clc4-course-outline

 

Your coupon code is:

community50

Continue reading
3312 Hits

Spiritual Capitalism ::: The Teleseminar Series ::: Integrating Your Purpose and Your Prosperity

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must

In this evening introduction, we will cover:

  • The 3 critical components for building and maintaining a 6-figure practice
  • How to sell without selling; sell from a place of service and contribution
  • How to turn your initial consultations into results


What else will we cover?

  •  "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

We'll get into how to create and hone your extended offering/package for clients. We'll talk about how to give talks, blog, and give teleseminars to acquire clients. And yes, we'll get into Evolutionary Sales™.

A system I will hand over to you in this talk. Fine-tuned, and streamlined over years of trial and error.

 

When?  ::: Monday, November 21st @ 7:30pm Pacific

Followed by:

Monday, November 28th @ 7:30pm Pacific
Monday, December 5th @ 7:30pm Pacific
Monday, December 12th @ 7:30pm Pacific

 

Where? ::: On the phone or in your web browser on your computer.  
Register « HERE »


Why?   

Why ...

I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empower to be successful, and have a full-time practice that is thriving, the better off the world will be.

And if you have read this far ... you sense the same thing. Join us:

Register « HERE » for the first call.


Update ::: recordings for the calls are now here:

 

 

 

 

 

 

Continue reading
5734 Hits

Prosperity Through Purpose ::: Spiritual Capitalism

RSVP Required. See below for details.

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must.

In this evening introduction, we will over:

  • The 3 critical components for building and maintaining a 6-figure practice
  • How to sell without selling; sell from a place of service and contribution
  • How to turn your initial consultations into results


What else will we cover?

  •  "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

We'll get into how to create and hone your extended offering/package for clients. We'll talk about how to give talks, blog, and give teleseminars to acquire clients. And yes, we'll get into Evolutionary Sales™.

A system I will hand over to you in this talk. Fine-tuned, and streamlined over years of trial and error.

Yep, all in just a couple hours.

When?  ::: Monday April 16th @ 7:30pm
Where?
::: In San Francisco. RSVP for exact location. Space is limited.
Why?  

Why ...

I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empower to be successful, and have a full-time practice that is thriving, the better off the world will be.

And if you have read this far ... you sense the same thing. Join us:

Use the contact form on this site to RSVP for the exact location.

Continue reading
4692 Hits

Extensions, Testimonials, Referrals, ... and Bears. Oh My!

A student of my material sent an email with some very good questions for client management including how to handle contract extensions, referrals, testimonials and general end-of-contract dynamics and structures.

I have re-posted relevant portions of the email exchange below for you.


I've listened to your recordings from previous coaching programs and have found them to be insanely valuable. I've signed 8 clients and raised my rates already in the first few months of the program, and I attribute it to following your sales process to a "T".

A HUGE thank you.

My pleasure. I am delighted to hear they were useful to you.  

 

As a couple of my 6-session coaching packages are coming to a close, I have questions around how you structure the end-of-package process. Here are some specific questions:

Do you formally review outcomes with your clients at the end of a package? If so, how do you structure this conversation?

 


Yes we do. Twice in fact. We review their outcomes and the stated evidence for those outcomes about 2/3 of the way through the process. This review is important so we can see where we are on track, see where we already achieved the outcome(s), and see where we need to focus out remaining time together.

Additionally, in the final session, what we do is review their outcomes [mostly I print them out and hand them the assessment we made together] and with those, I have them fill out an extensive feedback sheet or "exit survey" as I like to call it. 

When do you raise the issue of referrals? I love how you talk about referrals on the FAQ page of your site, and I'm wondering how else you support those ideas and maximize the chance of the client biasing toward action.

I never really raise the issue of referrals along the way. For two reasons really, 1) I find it a little off for the Evolutionary Sales™ approach, and 2) I usually I do not have to because they do--and when they mention this friend or that colleague, I tell them how to refer people to me--get their permission to give me their contact information and leave the rest to me.

Additionally, because referrals are part of the agreement they signed, the exit survey gives them an opportunity to write down two names and phone numbers for referrals they have permission from to do so--which re-presences it for them if they have forgotten; it is right there on the last page of the feedback sheet.

Do you collect testimonials from clients? This seems like it would be good material for my website, which isn't up yet. If so, how do you frame it? When do you ask for it (i.e. at the end of a package, when the client is at a peak)

Yes, of course. When they write or say something that is a peak or they are acknowledging me about something I simply ask, "can I quote you on that?" with a friendly chuckle. Then I ask them if I can edit it and send it to them for their approval before I publish it. Sometimes they want anonymity, but I then just use it and us this attribution:  " --Anonymity Requested".  

The truth is, I have no interest in the compliment personally [as in an ego boost or a pat on the back--no interest in that]. However, practically and professionally, you bet I want to hear that--as long as I can quote them on it. Compliments are of no value to me. Testimonials are.

Often, when they say something that would make a great testimonial, typing it up is the thing that is in their way and delays it becoming a testimonial. That, and they are worried about writing it well or "doing it right". So I offer to type it up for them to capture their sentiments and send it to them for their approval.

This removes both the barrier and the delay.

How and when do you have the discussion about signing on for additional coaching? Either to continue work on outcomes that were originally defined OR taking the momentum of coaching and applying it to a new set of outcomes. If the latter, would you do another exploratory with your client?

That is typically driven by that final review of their outcomes. If we have achieved, say, 4 out of 5 of their primary outcomes, and are close on the 5th, we may sign for an additional 2 or 4 sessions. That is rare though. I would guess about 1 in 15. However, I only work with comprehensive packages and it is designed to not be renewed. 

If you are beginning your practice you will be working with a smaller package--as you mentioned, yours are 6-session packages currently--and have more opportunity and more cause to renew or extend. It should still be outcome driven though--not just relational--so we stick to results and not build dependencies in our clients on us.

We want to free them. We want them to "graduate" from us.

However, you are just getting oriented to your offering and you do not yet have a full, comprehensive offering. So you will extend more frequently in the beginning of building your practice. As you do that--regardless of whether they sign for additional sessions or not--you want to have your attention on what else they needed--basically, what was missing from your offering you should add--as those insights will go a long way into bullding a longer offering in the future.

Additionally, on extentions, Evolutionary Sales™ is about outcomes and the vision of what achieving them would make possible in their lives. Remember, we are not selling a service, we are assisting them in selling themselves on their own outcomes and what that will make possible in their lives. This orientation also takes the question of extensions away from anything personal or adversarial, and orients it on their future and their outcomes. In partnership. Looking in the same direction shoulder-to-shoulder.

This approach has "objections" simply not arise; there is nothing for them to resist or push back against. It will either be a fit or make sense to continue, or it won't.

If you already achieved or resolved what they wanted to achieve or resolve, and you have the sense you can serve them further, then you can simply ask them if they are interested in more, and what they see as possible now [their vision for themselves has likely shifted/expanded].

If they are drawing a blank, but you see a lot for them that they "need" and than you can assist with, you may also may just ask them if you can offer something [ask permission] and tell them what additional work you see they could take on and you could do together and ask them if that interest them--and informally seal the deal by asking, "so, wanna go for it?" they say yes, and then you simply say, great, let's handle the formalities--and then proceed to create a new contract for an extension--or add an addendum to the original agreement.

I would not necessarily do another exploratory session. More likely, we just schedule a paid session where we do a fresh, thorough outcome elicitation and evidence clarification for the next phase of our work together. 

 

If they're not interested in doing more coaching right away, how and how often do you keep in touch with your clients?

 

I simply ask them; I let them determine the contact frequency. If they are not interested in more then, and they express interest in more work in the future, you can go one of two ways:

1. Ask them if they want to agree to work together in the future with a specific start date, as they may have some time-frame in their mind. Barring that, 

2. Ask them when you should check in with them next [and how often]. And then you put that in your calendar and be sure to do that. I also ask them if I shoudl call or send them an email. This not only makes sure you are using permission-based sales and marketing, but that you are honoring their preferences.

Thanks so much in advance for taking the time to contribute to me! (gotta love that phrase)

 My pleasure. Thank you for giving me the opportunity to contribute to you.  

Continue reading
37643 Hits

Social Media and You | In-Depth Analysis and Recommendations

 

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

  1. Provide value to others
  2. Manage your brand
  3. Market inexpensively and freely
  4. Show your human side
  5. Stay connected to others, events, and your own reputation
  6. Other fun and cool stuff

 

This is why I cover social media in depth in the technology module of the CLC Course.

But recently, I have stumbled onto a few resources I thought some would find useful and valuable, and I wanted to recommend them to you.

The first is a wonderfully in-depth book I read about a year ago: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their BrandTactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. Whether you are a solo-preneur or you are in charge of PR for an enterprise level organization, its content will be very, very useful to you. Chock-full of examples of both the dos and don'ts and great advice for best practices. I recommend you pick it up at Amazon at the link above.

And since social media is all about sharing, here is an incredibly useful article: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Again, very useful stuff backed by a respectable amount of research. Links to follow in that post as well.

And if you are looking for full education around social media for small or solo businesses, I can not recommend Laura RoederLaura Roeder enough. Just a great person who really, really knows her stuff and is on a scale the rest of us can relate to. She gives away a ton of free valuable content if you subscribe to The DashThe Dash.


On blogging [and really, email marketing as well] here is a great piece intended for students, but equally as relevant for solo-preneurs in re blogging, articles, and email marketing on how to write great headlines and subject lineshow to write great headlines and subject lines, using, one again, using some of Guy Kawasaki's Genius.

And finally for this post, I thought I would round it out with something humorous/light/fun and also very useful. So many people ask [especially now that Google+ is out to a wider invite pool] which social media service they should join, or what is suited for them, or what is the differences among them, or even, "what's the point". So, via the genius of Guy Kawasaki comes the Social Network Decision TreeSocial Network Decision Tree. Have fun with that.

UPDATE ::: several people have asked me about facebook fan pages. Without intending the pun, I am not a fan of fan pages on facebook. You can read a prime example of why I do not recommend them »HEREHERE«.

And in general, I have a long-held aversion to running anything in re business where I invest a lot of time, energy and/or money when I do not "own" the data and the DB. I have known a couple people who have lost everything in biz groups as a result of a facebook "oops". You do not really own your data, and your ability to administer it is at least limited on facebook [or any other social networking site].

At the same time, the service is free--you get what you pay for--and we have no right to complain about such a great platform that is offered to us at no cost.

Having said that, it does not mean I will build my business on it in any signifigant way.

How I think facebook pages can be useful is to interact with followers on a platform they are already subscribed to, but I still think the pages should be used to drive traffic to our actual web sites outside of the closed eco-system of facebook.

Update 2:   in re who reads what [links you share, emails you send out, etc. Again, via Guy KawasakiGuy Kawasaki ::: "Fascinating study by Bit.ly about the lifespan of tweets and updates. It found that the half-life (how long it took for 50% of all clicks to occur that a link would ever get) was 2.8 hours for Twitter, 3.2 hours for Facebook, and 3.4 hours for direct messages (such as email)."

Check out the research » HEREHERE« And speaking of the stream, readmore about the art of the Tweet repeat » HEREHERE«

Update 3: Also ... be sure to check out How to Avoid the 7 Deadly Website SinsHow to Avoid the 7 Deadly Website Sins.

Update 4: I have been asked about scheduling tools for social media. The tool I currently recommend is Hootsuite ProHootsuite Pro. It allows you to scheudle your entire markeitng day [or your social stuff while you are off the grid] in advance. I used to recommend TweetDeck, but sice twitter bough them and took over development, they stripped it of a lot of its functionality.


And if you have not read the email charteremail charter, do that » HEREHERE « 

In Service,

jason.the.mcclain™

 

Continue reading
3415 Hits

Evolutionary Thinking on the Evolution of Ego | Expand and Dissolve Rather than "Annihilate"

We have been sold a bill of goods around ego. One that creates internal division and conflict. One that creates internal dissonance. One that creates pain. One that, at its worst, can foster a certain degree of self-hatred. A dis-ownership of the self. A bill of goods that is 2,500 years old in terms of its story around ego, the nature of ego, and the "problem" of ego.

And there is a better way. One that can create the same intended result with a kinder, gentler more self-accepting approach that can accelerate the evolution of the ego through the radical acceptance of expanding the ego, rather than attempting the psychological and spiritual suicide of ego annihilation. 

You can also see some similar themes around ego in the business context, read this article:  Self-Esteem and the Solo-Preneur | Internal vs. External Locus of Responsibility for an even deeper cut, taken from an email I sent a client a couple years ago, read Your Self-Worth is a Settled Matter.

Ok...ready? ::: Heh.

A quote from Ken Wilber I posted spawned an in-depth, yet brief—discussion on the nature and evolution of ego, Spiral Dynamics, the Integral community, and related topics, including the difference between cognitive development and actual development ::: the difference being understanding vs emotional response and being, or stated differently ::: one’s “center of gravity”.

The style is conversational, as it was an actual conversation.

Below are excerpted comments in the thread that followed. The order of some of the comments have been changed for continuity of the discussion, and for flow. Some have been deleted for the sake of relevance. If you want to see the full, unedited thread for yourself, you can see that HEREHEREHERE. The edited and streamlined version is below for your reading enjoyment.

The quote that started it all :::

“The ego is not a thing but a subtle effort, and you cannot use effort to get rid of effort--you end up with two efforts instead of one. The ego itself is a perfect manifestation of the Divine, and it is best handled by resting in Freedom, not by trying to get rid of ego, which simply increases the effort of ego itself.” --Ken Wilber 

Of course, I cannot speak for Ken Wilber—nor will I attempt to.

Simultaneously, I have read and listened to most of his stuff. As a result, I can certainly imagine—to varying degrees of accuracy—what he is speaking to, so I will attempt to translate him.

AND this will be based on my own experience after 19 years of conscious work, clearing, and self-examination and evolution—AND based on my work with over 200 clients one-on-one in my Personal Evolution Program, which lasted [when I used to do that work]  about 7 months--designed to accelerate the evolution of their ego ::: to widen their embrace. To increase their ease. To reduce their fear. To eliminate most of their anger. To increase their esteem for the Self.

So I may be and will be projecting/hallucinating…and it will be accurate—to varying degrees. Your mileage may vary.

So…what is “ego”? Most in popular spiritual and psychological circles will say we must transcend our ego, or worse ::: “annihilate it”. Is this healthy? Is this ecological? Does it suit the ecology of the environment we exist in?

The ecology of the self?

Is “ego what motivates us” as Pi asserts? Perhaps sometimes, yes. perhaps always—sure.

And the question for me becomes, motivates HOW? From what stage? Because, you see, we will be motivated differently from different stages, for different reasons.

For me, ego is essentially the seat of our consciousness. Where it rests and comes from. Not its Source. Its Source is the very kosmos ::: consciousness with a capital C. 

James Reidy suggested as a definition :::

Ego: n. a person's conscious and unconscious beliefs about their own identity. 

To which I responded ::: think of it as a prism through which Spirit is shining. A prism the light of God Consciousness shines through [and is skewed to varying degrees]. To the degree the stuff you are talking about is clear and or conscious is the degree to which it is god/dess, spirit, the very cosmos. I would say the stuff you are talking about is the dirt on the glass. 

Which is what I think Ken Wilber means when he says:

 

“The ego itself is a perfect manifestation of the Divine."

 

Everything is a perfect manifestation of the divine. That is the essence of non-dual reality. AND of course, even duality is held within non-duality. It must be. Spirit does not judge. We do.

And if we are careful to incorporate stages, the ever-increasing, ever-widening waves and stages and levels that one passes through, plateaus at, regresses and contracts to on occasion—where our emotional reactions come from and where our interpretations are filtered through—whether we use Kolberg, Gilligan, or Gravesian models to determine our “stage” ego can not be transcended.

It cannot be annihilated—with one exception. Blowing your brains will do it.

Death will do it.

And this is the problem I have with most “gurus” is they set up a massive internal conflict or increase internal dissonance/discordance with their idea about annihilating the ego. Their 2-dimensional, either/or relationship to ego. Which is what I think Ken Wilber is pointing to when he says :::

“The ego is not a thing but a subtle effort, and you cannot use effort to get rid of effort--you end up with two efforts instead of one."

AND it is only their ego that wants you to annihilate yours—to submit to them.

However, we can get the same intended results of openness, expansiveness, acceptance, with a more ecological and holistic understanding of ego. And with that understanding, what we CAN do is evolve it. Expand it. Have it occur as more diffuse. So wide and so diffuse it needs no protection. It needs no assertion. It has nothing to prove.

It will occur like a transcendent ego. It will look like “ego-less-ness”. What it actually looks like it the ever-expanding upward spiral. AN unfolding. A larger embrace.

Let me ask you what kind of ego can be “one with all things that are arising…moment to moment…even now”? I’ll tell you what kind of ego—a huge fucking ego. A wide and high ego. A diffuse ego. An ego so large that feedback or other’s attacks are accepted and absorbed into it like a still lake. it is also a subtle ego.

Unfortunately we are used to seeing very loud, pre-rational egos, and calling that “ego”. Yet it is an underdeveloped, uncertain ego than needs to be a gross [vs subtle], hard, reactive, ego. A defensive ego. Not a huge, well developed ego. A large, expanded ego is subtle and diffuse.

Simultaneously, their presence can be very powerful. When they look at you, their gaze often sees deeper into you than you have into yourself, which can be very uncomfortable for some. For others, habit forming.

Wilber again: "…and it is best handled by resting in Freedom, not by trying to get rid of ego"

AND as I am fond of saying ::: the biggest ego trip in the kosmos is thinking you can or will ever “transcend” your ego.

However, we can expand it, evolve it, and have it so developed and so diffuse that it occurs “transcendent” for most people—because there is little resistance. There is so much confidence that you do not need to prove yourself—even to yourself. It allows you to more easily look in the mirror. To accept where you are wrong and have wronged.

There is a true freedom there. The freedom that Wilber speaks to, I believe. And resting there…is fun in the quiet joy kind of way.

Derek Arckis said :::

Another example is: 'Awareness alone is curative'. Yes, this works well as well, if you don't have to come back into the world (Samara) and socially function via emotions and affect response / motive (seat of ego). Not so subtle if you ask me. Awareness of the great intensity of feeling through the burning off of karma is much more realistic and painful, yet truly evolutionary, rather than blowing (ungrounded) in the high winds of a brightly lit day (merely enlightenment). 

But who wants to bypass the quick and dirty and do the actual work to truly evolve (in the egoic sense, rather than mere cognitive experience)?

Exactly … AND what it takes to get there—is work. Being vigilant in our awareness. The subtleties of our awareness. Subtle effort. And in that, is freedom. When re-relax into the Witness—our ever-present awareness—we are there in the atmosphere of enlightenment.

I understand this turns the popular idea of ego on its head. I get that. I also get that Wilber and Cohen [not Cowan] have both talked about this in passing—briefly. At least the idea that it is a big ego that is an enlightened ego—and the obviousness of the stages in all of their work.

Why they still talk about it in two-dimensional terms I am uncertain of. I have one major guess ::: They are speaking into the existent memes and tapping those associations, rather than attempting to undertake the effort to recode and reframe over 2,500 years of entrenched traditions.

Given they are some of the very few who understand this, that is my guess.

AND who knows?

They do. He does. Some part of you does … even now.

Continue reading
58651 Hits

Your Success Equation | Thoughts Action Will | Part 1 ::: Thoughts

Thoughts + Action + Will = Your Dream/Vision Becoming a Reality

'

 

There is much discussion about what it takes to be successful—and what it takes to be an entrepreneur. What it takes to succeed at owning your own business. Or stated differently, what it takes to “manifest” your vision in the world.

And while many people try to emulate personalities, rather than systems—which is a sure-fire way to fail—and there are certainly tangible, unique characteristics that have a Steve Jobs or a Barak Obama, or a _________________  succeed, there are those that want to sum it up to “luck” or “chance” or “connections”. Or “timing”. Or, “that is just them”.

While there is a certain amount of all of those that will aid one in bringing their vision into the world—they only help.

Even without those additional “helpers” we have a huge amount of latitude and control over the degree of our success—and even whether we succeed—or not; and to what degree. And often the successful management of the following aspects can assist those helpers in appearing and happening as if by “magic”.

 

There are three components or ingredients to having your vision become a reality

1. Thoughts  2. Action  3. Will [The Will to Carry It Through]


Thoughts

 

So many people reduce this to the Law of Attraction only, and worse, want to have you believe you have already earned your success somehow—before you have actually produced anything or taken any action. Essentially before you have produced anything of value to others in the world.

I reject that wholeheartedly.

While the Law of Attraction is critical—and demystifying it equally so—so that you understand not only that it does work, but also why and how—it is not the only way to manage your mind that is critical. There are others seldom talked about.

Because I cover this at length in my Outcome Inevitability audio and I provide my clients and those who are members on the coaches site have access to—and also on the free Evolutionary Sales podcasts on iTunes—and others have done so as well…

Because of that, we will leave that in this writing and go to the meatier subjects :::

 

Thoughts ::: The inspired IDEA

You must have an idea. It does not have to be original. However, it must be at the right place in the “curve”. In other words, it has to either be a proven business model but not yet saturated in the market—or it can be new, but the technology and the market must be there to support the idea. AND it must not be on the sloping end of the curve—an idea that is making a lot of money now, but whose course has nearly run out or is about to end.

One of the greatest skills an entrepreneur must have is the ability to accurately perceive where the market is headed. There is no replacement for this skill. It means the difference between great success, failure, or middling success—and likewise great profits, or great losses. And while an entrepreneur knows that “failures” can be the sharpest learning opportunities, they can be costly, and well, let’s face it—less fun.

 

Thoughts ::: Deeper Meaning | Purpose

Additionally you must be able to tie it to deeper meaning. You’re not just creating a cool product or service—you are improving the lives of others—and ultimately making the world a better place somehow. You are serving humanity itself in some deep, meaningful way. Even with a small piece of software. Or a coaching offering. Or a new convenience appliance.

This will be your inspiration when you need to create or inspire others assisting you in making your vision a reality—and it will be your life preserver in the rough seas, should they come.

Remember it. Say it to yourself. Keep it in your mind’s eye. Feel it fully.

 

Thoughts ::: Your Beliefs About What is Possible

Do you believe your success and the success of the venture is inevitable? You may need to adjust, sure, but keeping vigilance over your thoughts about success and possibility. The most powerful way to do that, that I suggest to all of my clients at some point is to discard the binary thinking; the either/or thinking ::: the question is not “will I succeed or not”, or “will this endeavor be successful or not”, the question is  ::: how? How will we make it successful? Or “what will it take”.

The very question itself provides a solution--if answered.

Even while reframing the disempowering questions, simply watch out for your self-talk or internal dialogue. Not necessarily to change the thoughts—although that is powerful—but additionally to notice those parts of you that may have valid concerns.

Some of them will be rational, valid concerns. Others—not so much. It is the irrational thoughts—the thoughts that are negative about the future with no real basis in reality or your personal history, that we want to reframe. The rational doubts should be addressed and honored—while still keeping your eye on the prize so-to-speak.


Thoughts ::: Your Belief In Your Worthiness

This aspect of your internal thoughts and beliefs is perhaps the most important underlying psychological factor. Do you feel you deserve to be successful? That you are good enough to begin the business, and be successful at it—and to reap its rewards?  This aspect of esteem for yourself—very different from whether you feel you can do it, are effective enough to do it, have the skills to do it—but do you deserve it. is your self worth such that it can contain the hundreds of thousands if not millions of dollars you may make from it.

If not, self-sabotage may be lurking.

Often I have clients who are playing a “big game”. They want to solve global problems. They want to serve humanity. AND they say to themselves, “who am I to XYZ.” I ask them who are they NOT to. Who are they to keep their gift from the world.

While that is a nifty little shortcut, the doubt about whether you are “good enough”—or the certainty you are—or whether you deserve it or not—will mean the difference between your success being inevitable, or self—sabotage on the other end of the spectrum.

And on that note, there is simply no replacement for healthy esteem for the self.

In the following weeks, we will cover the other two components in your success equation ::: Action and Will.

In Service,

 

Jason The McClain-Ness

 

Part 2 can be found HERE. Part 3 Can be found HERE.

Continue reading
4977 Hits

The Self-Esteem Quadrophenia | Egoic Evolution in Stages and Quadrants

Over the years, I have written several several takes, applications, thoughts, and republished dialogues on ego and self-esteem.

In terms of personal development--irrespective of your motivations; no matter if the flashpoint is your inter-personal relationships or professional life--there is no single factor that is more important to the core of your happiness, your ease and flow, and your general thrival and expansion than your egoic development. From ego-centric to gender-centric or ethno-centric to world-centric to cosmo-centric.

Blah, blah, blah. Heh.

Below is a round-up of those articles to date.

Some are tailored to small business folk. Others are more abstract and theoretical. One is a dialogue about ego among me and my brilliant friends on facebook. All are important to you as you settle into the you that is expanding personally, professionally, financially, relationally...and yes, of course, Spiritually.

Where the rubber of possibility meets the road of reality [and sometimes leaves a mark] and whether it gains traction or not, is with this single point of access.

Yes, it will enable you to handle the crap life throws at you. Deal with the less visionary of the world. Regain your balance when you lose it, be able to draw boundaries, ask for what you know you deserve, and have the confidence in the truth that everything will be fine ... eventually. That you will learn, grow, develop, and thrive. Eventually.

And remember, while the distinctions are important, an ounce of integration is worth a pound of insight or knowledge. Build the muscle. Practice. Notice. Witness.

Okee-dokee. Enough of me waxing poetic. Here they are. From the divine to the practical. From the theoretical to the hard driving and direct. Have fun.

:::

  1. Self-Esteem and the Solo-Entrepreneur
  2. Evolutionary Thinking on the Evolution of Ego
  3. Quadrant-Based Model for Esteem for the Self
  4. The Need for Approval ::: Your Self-Worth is a Settled Matter

 

In Service and In Evolution,

 

jason.the.mcclain™

Continue reading
5975 Hits

Teleseminar Series ::: 3 of 4 ::: Turning Initial Consultations Into Results

[update: listen to this call below. Register for the remaining call in the series herehere]
{mp3}free_teleseminars/20101025_clc_initial_consultations{/mp3}

Take a moment to consider ...

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" I mean with 90% certainty?

As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You want to make sure they never feel pressured.

And they never should feel that--they do not to.

Discover how to have the best of all worlds ::: how to serve your potential client fully; how to convert more prospective clients into clients, and ultimately ... friends.

And do it by having a sales system that is in service of the actualization of the life they have always dreamed of ... and deserve.

Discover how on this tele-seminar. Details about the series here and registration herehere.

Continue reading
2455 Hits

Creating Comprehensive Offerings | Sustainability of Change | Financial Sustainability

Update: The audio for this call is now avaialble here:
{mp3}free_teleseminars/20101011_clc_offering{/mp3}

[The next call in the series is Monday, October 18th. See details for registrationregistration at the bottom of this post and details on the entire series HERE.]

It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

 

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?


This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally--feeling good about it and knowing how.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

 

What you will discover during this call :::

 

  • The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
  • The 4 components a comprehensive package must have to be compelling
  • How to present your package--how to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it

Monday, October 11th @ 7:30pm Pacific. You must register for the callregister for the call. Do that by clicking HEREHERE. There are a limited number of spots available, so snag your spot now.

The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.

For details about the topics for the other calls in the series, go HERE.

Continue reading
2163 Hits

Teleseminar Series ::: Three Critical Components ::: Building & Maintaining a 6-figure Practice

Are you tired of tinkering around with your "holistic hobby"? Your first step to turning your practice into a viable and sustainable business is to register for this series of free tele-seminars.

You must register to be on the callregister to be on the call (s). You only need to register once. You will then have a spot on all four calls.

  • Monday October 4th, 2010 ::: The three necessary components to building and maintaining 6-figure practice
  • Monday, October 11th, 2010 ::: Designing your extended and comprehensive offering sustainable change and financial sustainability
  • Monday, October 25th, 2010 Evolutionary Sales ::: Turning Initial consultations into results
  • Monday, November 1st, 2010 ::: Blogging, Social Networking, and Giving Evening Intros [tech and talks ::: how to acquire prospective clients with free, valuable content and authenticity]
Register for the new and evolved version ::: v3.1Register for the new and evolved version ::: v3.1 of the 3 Components to Build and Maintain a 6-figure Practice.

---

There are only a few components successful coaches and practitioners must integrate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
    • [and it’s solution]

 

Four Mondays, beginning Monday October 4th, 2010 @ 7:30pm Pacific. Use this linkthis link to register for the call(s).

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants for each call. So grab your spot now.grab your spot now.

----

 

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

 

 

In Service and in Evolution,

jason.the.mcclain™

Continue reading
2281 Hits

Evening for Practitioners ::: The Three Necessary Components | Success is not Magic ::: It is Systematic

"I doubled my business in the first two months of the program [Coaching the Life Coach by Jason McClain!       --Boston Blake, Massage Therapist

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
    • How to construct talks and tele-seminars so that your students and attendees
      • Learn and retain more information and learnings
      • Have maximum opportunity to engage in your products or services without feeling "sold" or "pitched to"
    • How to design a comprehensive offering
    • How to turn initial consultations into results (90% conversion rate from prospects to clients)
  • 7 "Tricks of the Trade" including:
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
    • [and its solution]
Yes. All in two hours. Yes, for free.

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error."  --M.D.

A system I will hand over to you in this talk. Fine-tuned, streamlined ... optimized.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Jason D McClain will lead this talk.

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Bring something to take notes with. Be ready to implement effective ethical strategies to dramatically increase your income as well as your levels of fulfillment.

Isn't it about time?

What ::: Evening for Practitioners
When ::: Tuesday, October 12th @ 7:30pm
Where ::: San Francisco in the Inner Sunset [9th and Judah-ish]

RSVP for exact address.

Continue reading
3372 Hits

Evening for Practitioners ::: The Three Necessary Components | Success is not Magic ::: It is Systematic

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

  • The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
  • 7 "Tricks of the Trade" including :::
    • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
    • 3 critical techniques to turn your initial consultations into results
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing
    • [and its solution]

 

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal EvolutionPersonal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error."  --M.D.

A system I will hand over to you in this talk. Fine-tuned, streamlined ... optimized.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Jason D McClain will lead this talk.

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Bring something to take notes with. Be ready to implement effective ethical strategies to dramatically increase your income as well as your levels of fulfillment.

Isn't it about time?

WHERE?

San Francisco ::: @ The Sandbox SuitesThe Sandbox Suites Wednesday, August 11th ::: 7pm to 9pm

RSVP to let us know you want a seat reserved for you.

Continue reading
4057 Hits

Creating Comprehensive Offerings | Sustainability of Change | Financial Sustainability

Update ::: The audio from this call is now available below:


{mp3}free_teleseminars/20100517_clc_offerings{/mp3}

 

:::

While I am always tinkering and improving, the last time I did this call, I was sick as a dog with the flu. This one should be exponentially better...

Teleseminar ::: Coaching the Coach ::: Creating Packages (v4.1)

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you Monday, May 17 @ 7pm PacificMonday, May 17 @ 7pm Pacific [You must register for this call at the link ::: if you already registered for last week's call, you are already good to go.]


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

 

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?



This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally--feeling good about it and knowing how.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

 

What you will discover during this call :::

 

  • The structure of phases and stages and how to "stack" them to best serve the client; how to "build" your offering
  • The 4 components a comprehensive package must have to be compelling
  • How to present your package--how to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve it

Monday, May 17 @ 7pm Pacific. You must register for the callregister for the call. Do that by clicking on this linkthis link. There are 99 spots available, so snag your spot now.

The call will be live, and I will be taking your questions, so I encourage you to be on the call--and to bring your concerns, your challenges, and your curiosity.

-=-=-

Oh--and to get a free trial, for what I think is the best teleseminar service out there--that allows you to call on people by name, "pass the mic" to them, and create break-out groups if you are leading a tele-class or series of tele-seminars, and a bunch more super cool technology to make your life as an entrepreneur easier and your business thrive with more profitability, click HERE.

Rumor has it, they will be adding webinar/screen casting functionality soon, too.SHHHHHHHSHHHHHHH.

In Service,

jason.the.mcclain™

Continue reading
886 Hits

jason.the.mcclain™

Twitter response: "Bad Authentication data."

All Content © 2001-2012 Jason D McClain, All World-Wide Rights Reserved