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Driving Traffic To Your Site With Social Media

 


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Semi-Weekly Tips ::: To Have Blog Comments Or Not to Have Blog Comments?

To Have Blog Comments … Or Not To Have Blog Comments?

 

 
 
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Wherein I Explain the Cycle of My Social Media Status Updates

"I am a mouth for a process that many of us are going though. The more intimately I deal with how it is for me, the more intimately I am sharing how it is for you." -Ram Dass

Some have asked about my updates. The are sexual/primal. And then emotive [poetry shares] and then cognitive/political and then spiritual/ethereal/transcendent. Huh. Yeah. Weird, huh?

What's up with this guy? Where is The.McClain comin' from?

As I have written before, it is not transcend and deny, it is not transcend and suppress. Rather transcend and *include*.

I assert being fully alive is to be sexual and primal. To be emotive and love. To be cognitive and mentally sharp and discerning AND yes, of course to be Spiritual/transcendent/ethereal. ALL of it. ALL fully flowing ::: ALL channels open. All channels awake. All channels channeling.

I have also found that the more I give voice to the darker more primal drives, the more comfortably my students and clients are willing to share and examine those places within themselves -- the more they are able to feel safe. AND within that, they can accelerate the dissolution of those aspects to the degree that it is appropriate. For them. For the very process of evolution. The evolution of conscious evolution.

And it all begins by shining the light on the "shadow" aspects of ourselves. The unspoken [and "inappropriate" aspects of ourselves. The politically incorrect. The lecherous. The murderous. The rageful. The ... well you get it. Consciousness, when it is at full, is *all* of it.

It is all, of course, part of the human experience.

So expect to see me cycle through those drives, levels, energetic centers, stages, etc. [consciously and intentionally]. So yes, you will see me talk [or quote] of fucking and eating/indulging. Of feeling and loving ::: epically. AND calling our leaders to task--not based on partisanship, but on results--regardless of who is "in power", while pointing to guiding lights I myself am moving toward and hoping we all move toward.

Pre-rational ::: Rational ::: Trans-rational

...and then repeating again.

In service of the very nature of the upward Spiral itself.

But know that you may not understand my choices, and you may not agree with them ::: and they may not be wise [heh] ::: BUT - most of the time - they are incredibly intentional and conscious.

-Intrinsic McClain-Ness™

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Semi-Weekly Tips ::: New Blog Category

I have created a new blog category for you called "semi-weekly tips" and it will be just that.

We'll cover topics ranging from self-esteem to email marketing. From best practices in business to practices for maintaining a healthy ego.

They will be 2-minute vignettes. We will release one approximately every 10 days.

They are not meant to be exhaustive or thorough lessons, but rather just a quick hit or some insight, and for some of you, simply reminders of the best of what you may have forgotten, but would love to be reminded of.

These are primarily created with coaches and holistic practitioners in mind, however, if you are in business for yourself, or if you are an independent commission-based employee, you will also be able to benefit from them.

To get you started, the first two are up now:

You are responsible, and therefore at choice:
http://coaches.evolutionarycompanies.com/akw

Single emails do not sell. Email campaigns do:
http://coaches.evolutionarycompanies.com/ak6

And if at any point in the future, if you want to see all of the tips in the category, then you can either click on "Semi-Weekly Tips" near the date stamp for the entries, or go to the category listing here:

http://coaches.evolutionarycompanies.com/evolutionary-blog/categories/listings/weekly-tips


In Service and In Evolution,

Jason

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Semi-Weekly Tips ::: Single Emails Are Ineffective; Email *Campaigns* Are Effective

Single emails do not sell people on anything. Email campaigns sell people on your offerings.

Register for the ultimate on-line course for coaches and practitioners here.

 

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SOPA/PIPA Round Up | H.R. 3782 This Legislation Must Be Stopped

Imagine ... take downs and seizures of web sites by the D.O.J. without judicial review just for linking to something deemed a copyright infringement by ... a corporation that complains to the Justice Department.

What could go wrong?


Seizure notice_610x458

 

I am sure you have heard of this by now:  SOPA/PIPA and its assault on liberty in a misguided attempt to end piracy. Not only does it trample on the First Amendment, but it also will not work in achieving its desired and stated outcome.

Regardless, I wanted to give you a round-up from those who write about this every day as well as some humor from the web to go along with it.

First from Wired, here is an explanationhere is an explanation of the "blackout":
http://www.wired.com/threatlevel/2012/01/websites-dark-in-revolt/http://www.wired.com/threatlevel/2012/01/websites-dark-in-revolt/

Also, Wired's in depth explanation of why they censored their own web sitein depth explanation of why they censored their own web site Wednesday, January 18th, 2012:
http://www.wired.com/threatlevel/2012/01/why-weve-censored-wired-com/http://www.wired.com/threatlevel/2012/01/why-weve-censored-wired-com/

And watch the video on that pagethat page above.

In that article are also links to the why and the how of this legislation being so darned bad if you are unclear.

To lighten the mood, but to still be serious about this, and Anti-SOPA song set to "American Pie":

{"video":"http://youtu.be/1p-TV4jaCMk","width":"525","height":"400"}

Now, serious:

From Wired.com ::: SOPA, Internet Regulation, and the Economics of Piracy:
http://www.wired.com/threatlevel/2012/01/sopa-piracy-costs/http://www.wired.com/threatlevel/2012/01/sopa-piracy-costs/

Most importantly …

Don't declare victory yet. It is not enough to put black bars on stuff you post. Write your Congressperson:
http://www.wired.com/threatlevel/2012/01/internet-revolt-follow/http://www.wired.com/threatlevel/2012/01/internet-revolt-follow/

Here is where you can write your Representative(s):
https://writerep.house.gov/writerep/welcome.shtml

And hit the Senate uphit the Senate up too:
http://www.senate.gov/general/contact_information/senators_cfm.cfm?OrderBy=state&;Sort=ASChttp://www.senate.gov/general/contact_information/senators_cfm.cfm?OrderBy=state&;Sort=ASC

And finally, one of the videos that started this all has been rebooted to deliver some very salient points

Yes, you guessed it, Hitler responds to SOPA:

{"video":"http://www.youtube.com/watch?v=uvXo4sGB7zM","width":"525","height":"400"}

Heh.

When you get done laughing, go WRITE CONGRESSWRITE CONGRESS and tell them you will vote against them in the next election, regardless of Party, if they support this bill. Which bill?  H.R. 3782

One more thing:

If you think this is not a serious matter [or that it will never pass into law], consider that the Supreme Court just ruled that Congress can take works already in the Public Domain and re-copyright themthe Supreme Court just ruled that Congress can take works already in the Public Domain and re-copyright them.

Your website could look like this without warning or due process [especially if it is hosted overseas]:

Seizure notice_610x458

 

This, combined with SOPA will allow them to take down almost any web site for say, quoting Mark Twain if it gets re-copyrighted:
http://www.wired.com/threatlevel/2012/01/scotus-re-copyright-decision/http://www.wired.com/threatlevel/2012/01/scotus-re-copyright-decision/

And from the Electronic Frontier Foundation [E.F.F] is an easier way to take action for you with a great form letter [but make sure you add the "I will not vote for you again if you support this bill" line. 

Or really, modify the form letter any way you like. Go hereGo here:
http://blacklists.eff.org/http://blacklists.eff.org/

Consider donating money to the E.F.F. as they fight for our rights all the time. They are the ones who sued the government over warantless wire-tapping, as just one example.

 

 /McClain

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[Updated ::: v4.2] Wherein I Explain the Cycles of My Facebook Updates

For many, many months, I have re-posted this note on my facebook wall. Given the positive feedback I have recieved, I thought I would post i there for your benefit.

 

--

 

"I am a mouth for a process that many of us are going though. The more intimately I deal with how it is for me, the more intimately I am sharing how it is for you." -Ram Dass

 

 

Some have asked about my updates. The are sexual/primal. And then emotive [poetry shares] and then cognitive/political and then spiritual/ethereal/transcendent. Huh. Yeah. Weird, huh?

 

What's up with this guy? Where is The.McClain comin' from?

 

As I have written before, it is not transcend and deny, it is not transcend and suppress. Rather transcend and *include*.

 

I assert being fully alive is to be sexual and primal. To be emotive and love. To be cognitive and mentally sharp and discerning AND yes, of course to be Spiritual/transcendent/ethereal. ALL of it. ALL fully flowing ::: ALL channels open. All channels awake. All channels channeling.

 

I have also found that the more I give voice to the darker more primal drives, the more comfortably my students and clients are willing to share and examine those places within themselves -- the more they are able to feel safe. AND within that, they can accelerate the dissolution of those aspects to the degree that it is appropriate. For them. For the very process of evolution. The evolution of conscious evolution.

 

And it all begins by shining the light on the "shadow" aspects of ourselves. The unspoken [and "inappropriate" aspects of ourselves. The politically incorrect. The lecherous. The murderous. The rageful. The ... well you get it. Consciousness, when it is at full, is *all* of it.

 

It is all, of course, part of the human experience.

 

So expect to see me cycle through those drives, levels, energetic centers, stages, etc. [consciously and intentionally]. So yes, you will see me talk [or quote] of fucking and eating/indulging. Of feeling and loving ::: epically. AND calling our leaders to task--not based on partisanship, but on results--regardless of who is "in power", while pointing to guiding lights I myself am moving toward and hoping we all move toward.

 

Pre-rational ::: Rational ::: Trans-rational

 

...and then repeating again.

 

In service of the very nature of the upward Spiral itself.

 

But know that you may not understand my choices, and you may not agree with them ::: and they may not be wise [heh] ::: BUT - most of the time - they are incredibly intentional and conscious.

 

-Intrinsic McClain-Ness™

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Social Media and You | In-Depth Analysis and Recommendations

 

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

  1. Provide value to others
  2. Manage your brand
  3. Market inexpensively and freely
  4. Show your human side
  5. Stay connected to others, events, and your own reputation
  6. Other fun and cool stuff

 

This is why I cover social media in depth in the technology module of the CLC Course.

But recently, I have stumbled onto a few resources I thought some would find useful and valuable, and I wanted to recommend them to you.

The first is a wonderfully in-depth book I read about a year ago: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their BrandTactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. Whether you are a solo-preneur or you are in charge of PR for an enterprise level organization, its content will be very, very useful to you. Chock-full of examples of both the dos and don'ts and great advice for best practices. I recommend you pick it up at Amazon at the link above.

And since social media is all about sharing, here is an incredibly useful article: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Again, very useful stuff backed by a respectable amount of research. Links to follow in that post as well.

And if you are looking for full education around social media for small or solo businesses, I can not recommend Laura RoederLaura Roeder enough. Just a great person who really, really knows her stuff and is on a scale the rest of us can relate to. She gives away a ton of free valuable content if you subscribe to The DashThe Dash.


On blogging [and really, email marketing as well] here is a great piece intended for students, but equally as relevant for solo-preneurs in re blogging, articles, and email marketing on how to write great headlines and subject lineshow to write great headlines and subject lines, using, one again, using some of Guy Kawasaki's Genius.

And finally for this post, I thought I would round it out with something humorous/light/fun and also very useful. So many people ask [especially now that Google+ is out to a wider invite pool] which social media service they should join, or what is suited for them, or what is the differences among them, or even, "what's the point". So, via the genius of Guy Kawasaki comes the Social Network Decision TreeSocial Network Decision Tree. Have fun with that.

UPDATE ::: several people have asked me about facebook fan pages. Without intending the pun, I am not a fan of fan pages on facebook. You can read a prime example of why I do not recommend them »HEREHERE«.

And in general, I have a long-held aversion to running anything in re business where I invest a lot of time, energy and/or money when I do not "own" the data and the DB. I have known a couple people who have lost everything in biz groups as a result of a facebook "oops". You do not really own your data, and your ability to administer it is at least limited on facebook [or any other social networking site].

At the same time, the service is free--you get what you pay for--and we have no right to complain about such a great platform that is offered to us at no cost.

Having said that, it does not mean I will build my business on it in any signifigant way.

How I think facebook pages can be useful is to interact with followers on a platform they are already subscribed to, but I still think the pages should be used to drive traffic to our actual web sites outside of the closed eco-system of facebook.

Update 2:   in re who reads what [links you share, emails you send out, etc. Again, via Guy KawasakiGuy Kawasaki ::: "Fascinating study by Bit.ly about the lifespan of tweets and updates. It found that the half-life (how long it took for 50% of all clicks to occur that a link would ever get) was 2.8 hours for Twitter, 3.2 hours for Facebook, and 3.4 hours for direct messages (such as email)."

Check out the research » HEREHERE« And speaking of the stream, readmore about the art of the Tweet repeat » HEREHERE«

Update 3: Also ... be sure to check out How to Avoid the 7 Deadly Website SinsHow to Avoid the 7 Deadly Website Sins.

Update 4: I have been asked about scheduling tools for social media. The tool I currently recommend is Hootsuite ProHootsuite Pro. It allows you to scheudle your entire markeitng day [or your social stuff while you are off the grid] in advance. I used to recommend TweetDeck, but sice twitter bough them and took over development, they stripped it of a lot of its functionality.


And if you have not read the email charteremail charter, do that » HEREHERE « 

In Service,

jason.the.mcclain™

 

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