How Has the Marketplace's Current Economic Conditions Affected Our Business?
There is more money now for coaches, consultants, and holistic practitioners who are effective than before the economic downturn; it is also harder to acquire it [for some/most].
How can this be?
What do I mean?
People know they need assistance in being more effective now. Those in business for themselves who were able to scrape economic cream off the top are no longer able to; money is not simply just bubbling forth. As a result, they are looking for coaches and practitioners to assist them in gaining skill, becoming more effective, systematizing their businesses, etc.
And in some cases, if they are aware enough, becoming more at ease both physically and emotionally.
What this translates to is more business for those of us who are effective both at providing service to our clients, but also at turning prospective clients into clients and clients into raving fans.
For coaches and practitioners, this is a good thing if you are effective.
If you are not, this is the End of Days for your practice.
I would prefer if you were in the former category rather than in the latter.
Simultaneously, prospective clients are making more careful choices-there is plenty of choice out there. Where they put their money Is now a more conscious choice; a more careful choice.
Your process needs to be immaculate or they will go somewhere else.
Simultaneously, people want more for their money and there is less latitude and grace for ineffective, non-results-producing practitioners. And they may be out of work, and they may have the time to actually invest in the endeavor of reporting their results-no matter how wildly inaccurate they may perceive the process of working with you. [Frankly, I have become more careful about who I take on as a client as a result].
What that means to you is that not only do you need to be a more effective practitioner all the time, but you also need to become a more and more effective sales professional all.the.time.
To assist you in that, there is a free event in San Francisco on April 28th in the evening. See details about that here:
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