Update for the next (and final) call in this series:
Monday, March 12th, 2012 @ 7:30pm Pacific
Talks and Technology ::: How "Free" Leads to Money And Fulfillment
It is no secret you need to give away content in today's marketplace.
Not just because people need to be able to get a deeper sense of you and your approach to life, work, and the services you provide, but also as a result of the amount and degree of choice in the marketplace. They need to understand and "get" at a deeper level the difference between you and the other service providers out there.
It is your opportunity to distinguish yourself from others, demonstrate competence, and also provide value to those who may or may not be able to afford you.
AND, what stands in the way between you and their eyeballs, ears, and allowing them to "feel" you is your ability to present in person, or over the web, and your mastery of the tools of technology that are abundant and freely available to us in today's net-centric world.
Technology. Most practitioners I have met hate it. Most practitioners must develop some competency with it--unless and until you can just pay someone to handle it for you. BUT even then, you will want to know enough to keep your consultants honest. Take it from me.
Allow me to contribute to you by demystifying much of the "magical" and for most--overwhelming--world of technology.
In this free teleseminar we will cover:
- The 4 learning types and how to integrate them into any presentation platform to keep your audience engaged
- Blogging ::: including
- Blogging platforms and the benefits and drawbacks of each of the available open source platforms
- Do's and don'ts of blogging
- Evening talks and how to:
- Write them
- Market them
- Key components you must incorporate them so you can utilize them as "client acquisition events"
- What they are effective for and what they are not effective for
- Which social-networking sites are a waste of your time, which ones matter, and why
- How to use social marketing to maximize your results
When? Monday, March 12th, 2012 @ 7:30pm Pacific
Why? As always so that you can live a more integrated--a more spiritually aligned--life; integrating your spiritual purpose and your contributions to the world with your wealth acquisition strategies.
As always, I will be taking questions live (and encouraging you to ask them), so if you have questions about any of this tech stuff or presenting, be sure to be on the call.
Register for this free call here:
Update for the last call: Monday, March 5th, 2012 @ 7:30pm Pacific
Here is the audio from this call:
Tonight, we will be convering Evolutionary Sales for coaches and practitioners.
Register for these free calls here:
What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" on mean--with 90% certainty?
As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You correctly want to make sure they never feel pressured.
And they never should--they do not need to be.
At the same time, if you have been in business for yourself for any length of time, you have come to realize that if you do not assist them in overcoming their concerns and their fears or limitations in thinking, you will never be able to assist them in realizing the life they have always wanted, dreamed of, and perhaps have come to you to assist them in finally achieving. In a sense, this is your first test as their coach, guide, or service provider in the helping industries.
Are you going to let them leave with those limitations intact? Or are you going to expand their world ever so gently?
The reality is, if you do not have financial sustainability, you will not be able to serve for very long before your own concerns of thriving and prospering come into play. In a word, you need to learn to SELL--but sell without compromising your values of service, contribution, and ethics...
Many talk about using initial or "free" consultations to sign clients, but few know how to set these up to turn them into results. How to systematically use your communication before hand, setting context, and being so effective in the session with your guidance that the results end up being inevitable ::: you can begin to count on the client signing the agreement taking the gueswork out of our business, your financial life, and increasing your confidence exponentially.
Other distinctions I will be including in the evening :::
- How to be so effective in your question flow that "closing" them or "overcoming their objections" becomes unnecessary--as a result of how you're being of service.
- The three steps to opening the relationship [signing the client]
- How [and why] to sign the client without ever giving away free services
- How to sell without ever selling
- How to integrate permission-based selling
Register for these free calls here:
Sustainability of Change for Your Clients | Financial Sustainability for You
Right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empower to be successful, and have a full-time practice that is thriving, the better off the world will be.
Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.
That's all well and good...but ::: There are 2 additional critical components.
You must also have a sales system -- and use it. However, it must be a sales system that does not feel like "sales", that frankly, passes the holistic smell test. A system that will allow you to sell without selling; to sell from a place of service and contribution. To sell, but sell in alignment with your values. No pain. No leverage. No manipulation or unethical tactics. And no use of fear.
AND ... you must give free content. You must blog and give intros, and do podcasts ::: you must give free content so that you can effect the lives of those you may never meet, but ALSO because there is so much choice out there and people want a taste.
We will cover the what, why. and most importantly the how of each of these in these calls, allowing you to do what is post important ::: integrate your purpose and your prosperity.
Not only can we do that at this time in history and in this economy, but we must.
If you want to #Occupy something, occupy your gifts. Let me show you how so you can share them with the world.
Be on one or be on all of them. Whatever would best serve you.