Evolutionary Professional Blog

This is some blog description about this site

3 Components Calls | Your Secret Sauce to Build Your 6-Figure Practice in 2013

Below are the recordings for the teleseminars we have conducted on the specificed dates. May they serve you in building and maintaining a thriving practice.

 

December 15th, 2012 at 11am Pacific:

Overview of the 3 components to building and maintaining your 6-figure practice as well as focusing in on the 1st component: developing a comprehensive offering. Lots of rich Q and A starts at about the half-way mark as well.


You can listen to the call here now, or download it at the link below by saving the linked file [right+click on
PC or CTRL+Click on the Macintosh].

mp33 Components | Call #1 | December 15th 201223.9 MB23.9 MB

 


December 18th, 2012 @ 7pm Pacific:

Lots of content in this call. Too much for a few people taking notes I hear, so this is one you will want to listen to over and over again. This call is all about the Evolutionary Sales flow and the sales process. There was a 3 to 5-minute dead space in the middle of the call which I have edited out.


In addition to the recording, you will find some linked files below. They include a flowchart or checklist/cheat sheet so you can follow the steps in the sales process, as well as supporting email templates.

May they serve you well on your path to integrate your purpose and your prosperity.

mp33 Components | Call #2 | December 18th 22.18 MB

 

pdfEvolutionary Sales Flowchart | Checklist141.64 KB
pdfInitial Chat Email Template29.07 KB
pdfExploratory Session Email Template22.57 KB

 
I also promised you a link to my FAQ so you would have an example to model. You can find that «« HERE »». Here is the actual URL: http://coaches.evolutionarycompanies.com/faq


December 20th, 2012 @ 7pm Pacific:

This call is all about "free".  How to aquire prospective clients by offering free evening workshops or introductions to your work as well as the social media "thing", blogging, etc. This recording due to techinical difficulties on the call, was recorded for you as a screencast. You can streem it, or download the MP4 to your device.

 


You can download the 3rd call video file here: mp4 3 Components | Call #3 | December 20th 392.53 MB

 

If you have any additional questions, comments, or observations you would like to ask or share, feel free to contact me using the contact form «« here »».

Continue reading
14598 Hits

Facility With Self ::: Navigating Your Interiors

 

 

Be a part of the ultimate on-line course for coaches and practitioners here.

Continue reading
4570 Hits

Agreement Frames | Clean Relating

 

 

Participate in the ultimate on-line course for coaches and practitioners here.

Continue reading
5378 Hits

Email Marketing | Plain Text vs Full HTML "Newsletters"

 


Register for the ultimate on-line course for coaches and practitioners here.

Continue reading
8822 Hits

Driving Traffic To Your Site With Social Media

 


Register for the ultimate on-line course for coaches and practitioners here.

Continue reading
3354 Hits

Semi-Weekly Tips ::: Your Elevator Pitch

Elevator Pitch ::: Think of it as a teaser trailer for that summer blockbuster:

A little flash, a little emotion, a bit of intrigue, and make an impact.

Register for the ultimate on-line course for coaches and practitioners here.
Continue reading
3281 Hits

Semi-Weekly Tips ::: To Have Blog Comments Or Not to Have Blog Comments?

To Have Blog Comments … Or Not To Have Blog Comments?

 

 
 
Register for the ultimate on-line course for coaches and practitioners here.
Continue reading
4766 Hits

Semi-Weekly Tips ::: Call Yourself Anything But a Coach

Call Yourself anything but a "coach".

Register for the ultimate on-line course for coaches and practitioners here.
Continue reading
4363 Hits

Semi-Weekly Tips ::: Your Relationship to "Failures"

It is not the "successes" or "failures" that will define you and your business in the end.

Rather, it is your relationship--your orientation--to the failures that will.

 

Register for the ultimate on-line course for coaches and practitioners here.

Continue reading
5027 Hits

Semi-Weekly Tips ::: You Are Responsible And Therefore At Choice

 You are responsible for the current state of your business.  Period.

 

Register for the ultimate on-line course for coaches and practitioners here.

Continue reading
4289 Hits

Semi-Weekly Tips ::: Single Emails Are Ineffective; Email *Campaigns* Are Effective

Single emails do not sell people on anything. Email campaigns sell people on your offerings.

Register for the ultimate on-line course for coaches and practitioners here.

 

Continue reading
6209 Hits

Coaching The Life Coach | The 16 Week Course

One of the things that am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money. And so many people think they have to sacrifice wealth to be truly spiritual.

The truth is quite the opposite. Not only *can* we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same moment, then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened.

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition ... but we must.

Why am I sharing this in this email? 

As many of you know, I have been working on an on-line version of my live Coaching The Life Coach program for  ... well … years now.

It is finally finished. 

A 16-week tour-de-force covering everything from your emotional blocks and defining your purpose to SEO and v4.0 of Evolutionary Sales™ with the purpose to have you integrate your purpose and your prosperity and be well on your way to be making over 6-figures by living your purpose.

For being here, you get a coupon code that will give you about 25% off each month.

Check out the course hoopla page here:

http://coaches.evolutionarycompanies.com/clc-4-sales-page

And the course visual overview here:
http://coaches.evolutionarycompanies.com/clc4-course-outline

 

Your coupon code is:

community50

Continue reading
2946 Hits

[Updated ::: v4.2] Wherein I Explain the Cycles of My Facebook Updates

For many, many months, I have re-posted this note on my facebook wall. Given the positive feedback I have recieved, I thought I would post i there for your benefit.

 

--

 

"I am a mouth for a process that many of us are going though. The more intimately I deal with how it is for me, the more intimately I am sharing how it is for you." -Ram Dass

 

 

Some have asked about my updates. The are sexual/primal. And then emotive [poetry shares] and then cognitive/political and then spiritual/ethereal/transcendent. Huh. Yeah. Weird, huh?

 

What's up with this guy? Where is The.McClain comin' from?

 

As I have written before, it is not transcend and deny, it is not transcend and suppress. Rather transcend and *include*.

 

I assert being fully alive is to be sexual and primal. To be emotive and love. To be cognitive and mentally sharp and discerning AND yes, of course to be Spiritual/transcendent/ethereal. ALL of it. ALL fully flowing ::: ALL channels open. All channels awake. All channels channeling.

 

I have also found that the more I give voice to the darker more primal drives, the more comfortably my students and clients are willing to share and examine those places within themselves -- the more they are able to feel safe. AND within that, they can accelerate the dissolution of those aspects to the degree that it is appropriate. For them. For the very process of evolution. The evolution of conscious evolution.

 

And it all begins by shining the light on the "shadow" aspects of ourselves. The unspoken [and "inappropriate" aspects of ourselves. The politically incorrect. The lecherous. The murderous. The rageful. The ... well you get it. Consciousness, when it is at full, is *all* of it.

 

It is all, of course, part of the human experience.

 

So expect to see me cycle through those drives, levels, energetic centers, stages, etc. [consciously and intentionally]. So yes, you will see me talk [or quote] of fucking and eating/indulging. Of feeling and loving ::: epically. AND calling our leaders to task--not based on partisanship, but on results--regardless of who is "in power", while pointing to guiding lights I myself am moving toward and hoping we all move toward.

 

Pre-rational ::: Rational ::: Trans-rational

 

...and then repeating again.

 

In service of the very nature of the upward Spiral itself.

 

But know that you may not understand my choices, and you may not agree with them ::: and they may not be wise [heh] ::: BUT - most of the time - they are incredibly intentional and conscious.

 

-Intrinsic McClain-Ness™

Continue reading
8440 Hits

Extensions, Testimonials, Referrals, ... and Bears. Oh My!

A student of my material sent an email with some very good questions for client management including how to handle contract extensions, referrals, testimonials and general end-of-contract dynamics and structures.

I have re-posted relevant portions of the email exchange below for you.


I've listened to your recordings from previous coaching programs and have found them to be insanely valuable. I've signed 8 clients and raised my rates already in the first few months of the program, and I attribute it to following your sales process to a "T".

A HUGE thank you.

My pleasure. I am delighted to hear they were useful to you.  

 

As a couple of my 6-session coaching packages are coming to a close, I have questions around how you structure the end-of-package process. Here are some specific questions:

Do you formally review outcomes with your clients at the end of a package? If so, how do you structure this conversation?

 


Yes we do. Twice in fact. We review their outcomes and the stated evidence for those outcomes about 2/3 of the way through the process. This review is important so we can see where we are on track, see where we already achieved the outcome(s), and see where we need to focus out remaining time together.

Additionally, in the final session, what we do is review their outcomes [mostly I print them out and hand them the assessment we made together] and with those, I have them fill out an extensive feedback sheet or "exit survey" as I like to call it. 

When do you raise the issue of referrals? I love how you talk about referrals on the FAQ page of your site, and I'm wondering how else you support those ideas and maximize the chance of the client biasing toward action.

I never really raise the issue of referrals along the way. For two reasons really, 1) I find it a little off for the Evolutionary Sales™ approach, and 2) I usually I do not have to because they do--and when they mention this friend or that colleague, I tell them how to refer people to me--get their permission to give me their contact information and leave the rest to me.

Additionally, because referrals are part of the agreement they signed, the exit survey gives them an opportunity to write down two names and phone numbers for referrals they have permission from to do so--which re-presences it for them if they have forgotten; it is right there on the last page of the feedback sheet.

Do you collect testimonials from clients? This seems like it would be good material for my website, which isn't up yet. If so, how do you frame it? When do you ask for it (i.e. at the end of a package, when the client is at a peak)

Yes, of course. When they write or say something that is a peak or they are acknowledging me about something I simply ask, "can I quote you on that?" with a friendly chuckle. Then I ask them if I can edit it and send it to them for their approval before I publish it. Sometimes they want anonymity, but I then just use it and us this attribution:  " --Anonymity Requested".  

The truth is, I have no interest in the compliment personally [as in an ego boost or a pat on the back--no interest in that]. However, practically and professionally, you bet I want to hear that--as long as I can quote them on it. Compliments are of no value to me. Testimonials are.

Often, when they say something that would make a great testimonial, typing it up is the thing that is in their way and delays it becoming a testimonial. That, and they are worried about writing it well or "doing it right". So I offer to type it up for them to capture their sentiments and send it to them for their approval.

This removes both the barrier and the delay.

How and when do you have the discussion about signing on for additional coaching? Either to continue work on outcomes that were originally defined OR taking the momentum of coaching and applying it to a new set of outcomes. If the latter, would you do another exploratory with your client?

That is typically driven by that final review of their outcomes. If we have achieved, say, 4 out of 5 of their primary outcomes, and are close on the 5th, we may sign for an additional 2 or 4 sessions. That is rare though. I would guess about 1 in 15. However, I only work with comprehensive packages and it is designed to not be renewed. 

If you are beginning your practice you will be working with a smaller package--as you mentioned, yours are 6-session packages currently--and have more opportunity and more cause to renew or extend. It should still be outcome driven though--not just relational--so we stick to results and not build dependencies in our clients on us.

We want to free them. We want them to "graduate" from us.

However, you are just getting oriented to your offering and you do not yet have a full, comprehensive offering. So you will extend more frequently in the beginning of building your practice. As you do that--regardless of whether they sign for additional sessions or not--you want to have your attention on what else they needed--basically, what was missing from your offering you should add--as those insights will go a long way into bullding a longer offering in the future.

Additionally, on extentions, Evolutionary Sales™ is about outcomes and the vision of what achieving them would make possible in their lives. Remember, we are not selling a service, we are assisting them in selling themselves on their own outcomes and what that will make possible in their lives. This orientation also takes the question of extensions away from anything personal or adversarial, and orients it on their future and their outcomes. In partnership. Looking in the same direction shoulder-to-shoulder.

This approach has "objections" simply not arise; there is nothing for them to resist or push back against. It will either be a fit or make sense to continue, or it won't.

If you already achieved or resolved what they wanted to achieve or resolve, and you have the sense you can serve them further, then you can simply ask them if they are interested in more, and what they see as possible now [their vision for themselves has likely shifted/expanded].

If they are drawing a blank, but you see a lot for them that they "need" and than you can assist with, you may also may just ask them if you can offer something [ask permission] and tell them what additional work you see they could take on and you could do together and ask them if that interest them--and informally seal the deal by asking, "so, wanna go for it?" they say yes, and then you simply say, great, let's handle the formalities--and then proceed to create a new contract for an extension--or add an addendum to the original agreement.

I would not necessarily do another exploratory session. More likely, we just schedule a paid session where we do a fresh, thorough outcome elicitation and evidence clarification for the next phase of our work together. 

 

If they're not interested in doing more coaching right away, how and how often do you keep in touch with your clients?

 

I simply ask them; I let them determine the contact frequency. If they are not interested in more then, and they express interest in more work in the future, you can go one of two ways:

1. Ask them if they want to agree to work together in the future with a specific start date, as they may have some time-frame in their mind. Barring that, 

2. Ask them when you should check in with them next [and how often]. And then you put that in your calendar and be sure to do that. I also ask them if I shoudl call or send them an email. This not only makes sure you are using permission-based sales and marketing, but that you are honoring their preferences.

Thanks so much in advance for taking the time to contribute to me! (gotta love that phrase)

 My pleasure. Thank you for giving me the opportunity to contribute to you.  

Continue reading
37058 Hits

Social Media and You | In-Depth Analysis and Recommendations

 

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

  1. Provide value to others
  2. Manage your brand
  3. Market inexpensively and freely
  4. Show your human side
  5. Stay connected to others, events, and your own reputation
  6. Other fun and cool stuff

 

This is why I cover social media in depth in the technology module of the CLC Course.

But recently, I have stumbled onto a few resources I thought some would find useful and valuable, and I wanted to recommend them to you.

The first is a wonderfully in-depth book I read about a year ago: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their BrandTactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. Whether you are a solo-preneur or you are in charge of PR for an enterprise level organization, its content will be very, very useful to you. Chock-full of examples of both the dos and don'ts and great advice for best practices. I recommend you pick it up at Amazon at the link above.

And since social media is all about sharing, here is an incredibly useful article: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Again, very useful stuff backed by a respectable amount of research. Links to follow in that post as well.

And if you are looking for full education around social media for small or solo businesses, I can not recommend Laura RoederLaura Roeder enough. Just a great person who really, really knows her stuff and is on a scale the rest of us can relate to. She gives away a ton of free valuable content if you subscribe to The DashThe Dash.


On blogging [and really, email marketing as well] here is a great piece intended for students, but equally as relevant for solo-preneurs in re blogging, articles, and email marketing on how to write great headlines and subject lineshow to write great headlines and subject lines, using, one again, using some of Guy Kawasaki's Genius.

And finally for this post, I thought I would round it out with something humorous/light/fun and also very useful. So many people ask [especially now that Google+ is out to a wider invite pool] which social media service they should join, or what is suited for them, or what is the differences among them, or even, "what's the point". So, via the genius of Guy Kawasaki comes the Social Network Decision TreeSocial Network Decision Tree. Have fun with that.

UPDATE ::: several people have asked me about facebook fan pages. Without intending the pun, I am not a fan of fan pages on facebook. You can read a prime example of why I do not recommend them »HEREHERE«.

And in general, I have a long-held aversion to running anything in re business where I invest a lot of time, energy and/or money when I do not "own" the data and the DB. I have known a couple people who have lost everything in biz groups as a result of a facebook "oops". You do not really own your data, and your ability to administer it is at least limited on facebook [or any other social networking site].

At the same time, the service is free--you get what you pay for--and we have no right to complain about such a great platform that is offered to us at no cost.

Having said that, it does not mean I will build my business on it in any signifigant way.

How I think facebook pages can be useful is to interact with followers on a platform they are already subscribed to, but I still think the pages should be used to drive traffic to our actual web sites outside of the closed eco-system of facebook.

Update 2:   in re who reads what [links you share, emails you send out, etc. Again, via Guy KawasakiGuy Kawasaki ::: "Fascinating study by Bit.ly about the lifespan of tweets and updates. It found that the half-life (how long it took for 50% of all clicks to occur that a link would ever get) was 2.8 hours for Twitter, 3.2 hours for Facebook, and 3.4 hours for direct messages (such as email)."

Check out the research » HEREHERE« And speaking of the stream, readmore about the art of the Tweet repeat » HEREHERE«

Update 3: Also ... be sure to check out How to Avoid the 7 Deadly Website SinsHow to Avoid the 7 Deadly Website Sins.

Update 4: I have been asked about scheduling tools for social media. The tool I currently recommend is Hootsuite ProHootsuite Pro. It allows you to scheudle your entire markeitng day [or your social stuff while you are off the grid] in advance. I used to recommend TweetDeck, but sice twitter bough them and took over development, they stripped it of a lot of its functionality.


And if you have not read the email charteremail charter, do that » HEREHERE « 

In Service,

jason.the.mcclain™

 

Continue reading
3098 Hits

Your Success Equation | Thoughts Action Will | Part 1 ::: Thoughts

Thoughts + Action + Will = Your Dream/Vision Becoming a Reality

'

 

There is much discussion about what it takes to be successful—and what it takes to be an entrepreneur. What it takes to succeed at owning your own business. Or stated differently, what it takes to “manifest” your vision in the world.

And while many people try to emulate personalities, rather than systems—which is a sure-fire way to fail—and there are certainly tangible, unique characteristics that have a Steve Jobs or a Barak Obama, or a _________________  succeed, there are those that want to sum it up to “luck” or “chance” or “connections”. Or “timing”. Or, “that is just them”.

While there is a certain amount of all of those that will aid one in bringing their vision into the world—they only help.

Even without those additional “helpers” we have a huge amount of latitude and control over the degree of our success—and even whether we succeed—or not; and to what degree. And often the successful management of the following aspects can assist those helpers in appearing and happening as if by “magic”.

 

There are three components or ingredients to having your vision become a reality

1. Thoughts  2. Action  3. Will [The Will to Carry It Through]


Thoughts

 

So many people reduce this to the Law of Attraction only, and worse, want to have you believe you have already earned your success somehow—before you have actually produced anything or taken any action. Essentially before you have produced anything of value to others in the world.

I reject that wholeheartedly.

While the Law of Attraction is critical—and demystifying it equally so—so that you understand not only that it does work, but also why and how—it is not the only way to manage your mind that is critical. There are others seldom talked about.

Because I cover this at length in my Outcome Inevitability audio and I provide my clients and those who are members on the coaches site have access to—and also on the free Evolutionary Sales podcasts on iTunes—and others have done so as well…

Because of that, we will leave that in this writing and go to the meatier subjects :::

 

Thoughts ::: The inspired IDEA

You must have an idea. It does not have to be original. However, it must be at the right place in the “curve”. In other words, it has to either be a proven business model but not yet saturated in the market—or it can be new, but the technology and the market must be there to support the idea. AND it must not be on the sloping end of the curve—an idea that is making a lot of money now, but whose course has nearly run out or is about to end.

One of the greatest skills an entrepreneur must have is the ability to accurately perceive where the market is headed. There is no replacement for this skill. It means the difference between great success, failure, or middling success—and likewise great profits, or great losses. And while an entrepreneur knows that “failures” can be the sharpest learning opportunities, they can be costly, and well, let’s face it—less fun.

 

Thoughts ::: Deeper Meaning | Purpose

Additionally you must be able to tie it to deeper meaning. You’re not just creating a cool product or service—you are improving the lives of others—and ultimately making the world a better place somehow. You are serving humanity itself in some deep, meaningful way. Even with a small piece of software. Or a coaching offering. Or a new convenience appliance.

This will be your inspiration when you need to create or inspire others assisting you in making your vision a reality—and it will be your life preserver in the rough seas, should they come.

Remember it. Say it to yourself. Keep it in your mind’s eye. Feel it fully.

 

Thoughts ::: Your Beliefs About What is Possible

Do you believe your success and the success of the venture is inevitable? You may need to adjust, sure, but keeping vigilance over your thoughts about success and possibility. The most powerful way to do that, that I suggest to all of my clients at some point is to discard the binary thinking; the either/or thinking ::: the question is not “will I succeed or not”, or “will this endeavor be successful or not”, the question is  ::: how? How will we make it successful? Or “what will it take”.

The very question itself provides a solution--if answered.

Even while reframing the disempowering questions, simply watch out for your self-talk or internal dialogue. Not necessarily to change the thoughts—although that is powerful—but additionally to notice those parts of you that may have valid concerns.

Some of them will be rational, valid concerns. Others—not so much. It is the irrational thoughts—the thoughts that are negative about the future with no real basis in reality or your personal history, that we want to reframe. The rational doubts should be addressed and honored—while still keeping your eye on the prize so-to-speak.


Thoughts ::: Your Belief In Your Worthiness

This aspect of your internal thoughts and beliefs is perhaps the most important underlying psychological factor. Do you feel you deserve to be successful? That you are good enough to begin the business, and be successful at it—and to reap its rewards?  This aspect of esteem for yourself—very different from whether you feel you can do it, are effective enough to do it, have the skills to do it—but do you deserve it. is your self worth such that it can contain the hundreds of thousands if not millions of dollars you may make from it.

If not, self-sabotage may be lurking.

Often I have clients who are playing a “big game”. They want to solve global problems. They want to serve humanity. AND they say to themselves, “who am I to XYZ.” I ask them who are they NOT to. Who are they to keep their gift from the world.

While that is a nifty little shortcut, the doubt about whether you are “good enough”—or the certainty you are—or whether you deserve it or not—will mean the difference between your success being inevitable, or self—sabotage on the other end of the spectrum.

And on that note, there is simply no replacement for healthy esteem for the self.

In the following weeks, we will cover the other two components in your success equation ::: Action and Will.

In Service,

 

Jason The McClain-Ness

 

Part 2 can be found HERE. Part 3 Can be found HERE.

Continue reading
4752 Hits

Your Success Equation | Thoughts Action Will | Part 2 ::: Action

Part 1 can be found HERE.   Part 3 Can be found HERE.


Part II ::: Action

 

We covered the first variable in your equation for success ::: thoughts. And the third ::: Will.

 In this post we will cover the 2nd variable in your equation for success ::: Action.

 

Deliberate. Consistent. Action.

 

Many talk about the need to take “massive action”.  While this is useful, I disagree.  AND I disagree not because that approach is ineffective, but rather because it is harmful to the system ::: it is un-ecological.

Taking massive action can burn one out and then they must stop and take a breather. Then they go into massive action again. And they get burned out. And so it goes, the cycle infinite, ad nauseum. There is a fundamental lack of balance. Over time, this will lead to resistance to projects, significant health issues—a lack of lack of healthy being-ness with families, spouses, children, life partners, and lovers, who are lacking engagement from you—feeling a love deficit.

AND at worst, addictions—be they food or drugs or alcohol or relationships—so that people can detach and become disembodied.  So they can stop feeling how bad this approach feels in their body.

 

While those who advocate this approach are coming from a positive place, to be sure, I have only 1 question ::: “do we want to be advocating an approach that leads to the above pathologies?

Of course not.

 

This lack of balance and consistency pervades our culture to no good end—long term.

 

However, there is a more whole-istic [taking your whole system into account with a long term view added as an additional dimension] way of approaching action…

Think of your business—and your action around your business—like an extension of your body. Would you go to the gym for the first time and automatically try to spend 2 hours on the stair master? Of course not. Would you go to the gym for the first time ever and expect to bench press 300 pounds? Of course not. Even if you were actually able, somehow, to physically complete those “goals” you would be so wiped out the following day—and so sore—that you may or may not return.

Business acquisition  is the same way. Go easy at first. Pace yourself. Make sure you stretch and prepare. Make sure you go push yourself a little bit.  However, go to the gym almost every day.

I cannot count the times I was in action. Consistent. Deliberate. Action.  And business came from somewhere completely out of the blue and seemingly entirely unrelated to the activity I was engaged in around business or the leads I was following up on.

 Say, returning calls. Or writing an article to demonstrate your competence. Writing a talk that you could give at the local small business association or trade conference, or what have you. Email a resource to a client you had stumbled upon that will be valuable to them given what you know about them and their particular needs—and heck, just calling your clients on a non-business call for 10 or so minutes to see how they are in general. 

Consistently. Deliberately. Persistently. Continuously. Ever-expanding-ly.

Not only will your neurology—your nervous system and your egoic and emotional structures—expand to include all of that; to appropriately embrace your experience. To expand your embrace of all that is and is arising. Including your business. Your wealth. Your “successes” and your  “failures”.  Whatever is arising moment to moment. Even now.

 And of course, the “spooky” thing is that often, just having your attention and intentionality on your business produces results often from “out of nowhere”.  As if you are applying the basic principles of the Law of Attraction, you will also see opportunities that you would not have noticed before. And opportunities will come to you as you put out the energy into the world. 

Whether you succeed or fail is almost irrelevant. I say almost, because we want the general direction to be upwards—the general trend of you meeting or exceeding your self-declared targets to be...up.

However, even more important that tactical success is strategic learning. I say “more important” as the latter will serve the former in ways you can only begin to imagine…even now. I would rather have your attention on the learnings—even when you “succeed” than on whether your are “succeeding” or “failing”

And while most of this article has been focused on the Self, there is another aspect that can be the crux of your success or failure ::: and it is included as an essential aspect of your action. What is this element? It is your skill acquisition and your learning acquisition—your heard earned and well-paid-for lessons in business—in how to inspire others toward a vision.

 As important as maintaining deliberate action toward your vision--perhaps even more important--is your ability to inspire a team, a spouse, a business partner to maintain their own deliberate action in service of the ultimate goal or realization.

We will discuss this at length in future writings. For now, McClain, out.

 

Wishing you Health, Success, and Fulfillment,

 

Jason The McClain

 

Continue reading
4597 Hits

Your Success Equation | Thoughts Action Will | Part 3 ::: Will

Part 1 can be found HERE.  Part 2 can be found HERE.


The final variable in your personal equation for success is Will. The Will To Carry It Through.

 

Even if your thoughts are aligned, your actions directed appropriately, and all other factors are in alignment and in support of your desired outcomes, if you lack the will to carry it through you will fail. AND you will fail in the worst way—as a result of your lack of will; something entirely under your control and an aspect of your very own making.

 

To be blunt: a function of your character.

 

That’s tough for people to absorb.  They will want to look outside. As if the locus of their responsibility somehow lies outside of themselves. Somehow belongs to another. Somehow it is a matter of circumstance whether they succeed or fail. AND while it is certainly easier to blame outside forces, people, elements, and /or circumstances, there is no power in that. There is no way for you to learn and shift and adjust. You end up hobbling your own growth, development, and professional evolution for this short-term comfort. And you sell out your short-term success and achievement.

 

Even if it is true, you give all of your power to succeed over to the ghost of blame. The apparition of an outside locus of responsibility.  You lose your ability to adjust to the new information that you are being presented with.

 

In addition to that, there are multiple metaphors that speaks to what it takes to succeed often simply being about endurance—about will and the will to “finish the _________ .” the fight goes to the last man standing. The race goes to the runner who simply finishes.  Etc., etc., ad nauseum infinitum.

 

“The same is true when we begin a marathon race. We may start out with enthusiasm because our energy level is high, but we must then run the race with endurance to reach the finish line. Some race to reach the line in first place, other runners’ motivations may be more personal; their goal is simply to finish.” --Harry Connor Jr--Harry Connor Jr

 

It is that last 2 percent. The will to carry it through despite the obstacles. Most people quit at 98%. Most quit the game just before they are about to win. They lose their commitment to the game in the 4th quarter—and then the underdog produces an upset.

 

AND there will be obstacles to bringing your IDEA into the world. They will include but are not limited to

 

  • You think your IDEA is original and you find out it is not. At all.
  • Naysayers
    • People will tell you are crazy or your IDEA won’t work
    • You may be ridiculed in the press [or lied about]
    • Your friends or family may think you’re insane. Sometimes literally. Other times figuratively.
    • Small-minded folk may want to see you fail out of envy or out of shame around their own lack of success, etc. [not “true friends”, in my book, but make your own choices there]
  • You’ll discover platforms or technology you’ve invested in aren’t working as expected or not working at all for the intended purposes that had you invest in them in the first place
  • Distractions in your own life

 

 

If you are to bring your IDEA into the world; if you are to manifest your vision as a reality “in the firmament”, as they say; if you are to bring it from an IDEA to concrete reality, you must let nothing stand in your way. That does not mean to run them over or blast through them—your actions and the way in which you overcome them still must be ecological in this sense ::: they must be “good” in Self, Other and Community, and for the World/Nature. However, you must go over, around, under, and as a last resort, through the obstacles to achieve your goals.

 

The most important obstacles are distractions. These are entirely under your control. They are the function of a mind that lacks discipline. They include but are certainly not limited to :::

 

  • People [friends, romance, etc.]
  • Experiences and desires for experiences
  • “Opportunities” that seem like a good IDEA

 

 

I could go on and on about how these things can, do, and might distract you, but really there is a solution that covers the bases :::

 

Whatever you choose to do, make sure it is in alignment with your vision; make sure it serves. Be it a relationship, a lover, a partner in business, collaboration, a financial opportunity, or a new business venture.

 

Say no to the rest so you can say yes to the best. AND in this case, the “best” means your own, personal vision for what you want to bring into the world.  For your future. You’re your own achievement and satisfaction. For the fulfillment that comes from contributing to the world in a positive way.

 

For the Good. For the True. And for the Beautiful.

 

I understand—and have experienced personally—that means you will make tough choices. You will have to say no to very compelling experiences. AND it is critical to your success.

 

You must have the will to carry it through to success—or to a dignified, rational end—as the only viable option. The only acceptable outcome.

That does not mean to be pig-headed when you are wrong or you are headed down the wrong path or run up against an obstacle. Quite the contrary; it means adjusting with flexibility, fluidity, to new information conditions in service of the outcome. It means having a fixed outcome, but a variable, flexible approach. You may know what you will bring into existence, but the how may have to adjust.

 

That also means constantly integrating feedback—no matter how harsh it may be or how neutral or how numerical—or frankly, how personal. Some people will attack you personally. Trust me. Ad hominem attacks are all too common.

 

You will endure.

 

Eye on the prize. AND by “prize”, I mean bringing your good and beautiful gifts to the world in a way that serves the good of all. That is true for most. And is personally fulfilling for you.

 

 

Continue reading
4310 Hits

Becoming Attached [and Dis-indentifying from] Our Clients' Outcomes

{readmore}

One of the CLC3 Apprentices recently asked me a very important question.

He asked about the problem of becoming attached to the outcomes of the client--in other words, “what happens if they do not achieve them? What happens if they do not hold up their end of the bargain [doing homework, reading, etc.], and what does that mean about us? How do I avoid this problem—and the discomfort of it all”.

“And what happens if--even worse, they have already paid in advance in full and it becomes clear they are not keeping up with the milestones that are necessary as sign-posts on the way to their destination we call 'goals' or 'outcomes'? What do we do?”

This is an important question and it has a several-part answer. It is important because it comes up for most coaches and practitioners; at some point you really, really want XYZ for the client. Yes, they must be outcomes the client wants [not outcomes you see they "need" but they do not resonate with] but even still, with their outcomes we get emotionally engaged--we care--and we want them to have XYZ really badly.

Part of the challenge is that we are not responsible for the lives of our clients--we can't be. They would get less out of the process if we were; at best, we would actually be inhibiting their growth if we take on that responsibility. They might blame us; they would take less responsibility for creating the life they want and deserve. It could become the coaches "fault" or for some, the coaching [or whatever you call the process] will be just another thing that did not work for them, etc.

And we created that with our attachment.

So the first part of the answer is to make clear to the client--practically--that we are not responsible for their life; that they are. How do we do this? We write it directly into the client-coach agreement that they "are responsible for the results of their life, business, relationship", etc. And given how some people can be when they are making large life-altering decisions, we review the agreement and then we further clarify and have them initial each paragraph while reviewing it with them to make sure we have done our due diligence as a practitioner in making sure they understand the nature of the relationship is one of trusted adviser--nothing more—and that they understand the agreement in full.

That is the practical aspect.

What about the interpersonal aspect? The actual coaching dynamic? Because you see, to complicate matters if you seem attached [that is you start become emotionally attached to their outcomes, you may engage them in a way that has them polarize, dig in, and resist you--and they start to resist you in ways that will not serve the process overall.

Or worse...

Or worse--they do not do their "homework"--whatever that may be or represent--and they are scared to tell you. In the worse cases they may simply go missing in action. Or they become dishonest.

This is simply another reason I am not a "coach" I am a "Guide" and that approach is something I am careful to embody in every interaction--they do not do their "homework" I communicate to them--with a compassionate smile and a shrug--that I want them to get their outcomes. That I care; and I may even ask them how they best want to be supported. How they want to be held accountable--and I have them design the dynamic.

I have found this softer approach--with nothing for them to resist or push back against--is far more effective than any hard-nosed techniques by far.

Finally [and at times most importantly] is our own development as we, as practitioners, continue our path: who we are is not the results we assist clients in achieving [both positive, amazing over-the-top goals as well as "failures". Who we are is not that.

Those are the results we assist them in producing, to be sure, and we are professionally responsible for that, but who we are is that which is experiencing it all. Who we are is that Witness; that locus of awareness. And as we come from that place, we will be even more effective, they will feel more freedom to expand and grow within that gentle, ever-present embrace. From that place, where universal beauty unfolds, we are reminded why we do what we do--for that expansion. And within that expansion a better, more joyous, more beautiful world awaits us all.

Continue reading
22982 Hits

Why NOT to Use Hypnotic Sales Techniques

Why NOT to Use "Hypnotic Sales" Techniques :::

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

"Buyer's remorse" does not quite cover it.

So not only do I have people agree that they will only use the tools of influence that I do teach in service of someone else's outcomes [not their own], but I also advise against and refuse to teach hypnosis or anchoring in the context of sales and influence in the Evolutionary Sales process. It is anathema to all that Evolutionary Sales is. If you are always coming from the place of using tools of influence ONLY to assist another in achieving their outcomes, it is virtually guaranteed you will be selling ethically.

Now there are trainers and entertainers and presenters and "edutainers" who not only use the hypnotic sales techniques, but teach it, brag about it, and sell products to do the very things I mentioned above as unethical in my not-so-humble opinion. I have also dealt with enough of their customers post-fact that I can say the resentments and shattered hopes as a result of that strategy is frustrating to watch and painful to behold, empathetically.

On the one hand, given the volume that people like Christopher Howard and Tony Robbins produce in terms of attendees, it is hard not to be grateful for what they are doing in the world in exposing people to rapid transformation. And to be honest, I am not sure how you could do it any other way in terms of sales with a crowd that large.

While hypnotic sales may be effective and the only viable solution in a large crowd [I question that, but it is efficient for short-term-monetary gain]; it is a toxic approach for those of us in solo-businesses as practitioners. 

There is a better way, where all sides are more effectively served. 

 What I do know is that if you are opening a relationship [rather than "closing deals"] You must engage the prospect in inquiry, mostly to be certain you can be of service. Once that is assured, direct them to consider if they did have the solution they seek what it would open up in their lives and then if you are certain you are a fit for their needs and they are a fit for you, then you can ethically open the relationship.

This is the process we teach in the Coaching the Life Coach Apprentice Program. This is the approach that assures conversion rates of over 95% AND what I call a "stick rate". In other words--no relationship fall off from buyer's remorse.

At the upcoming event I am not only going to teach this entire ethical sales process for free, but I will give you all the nuts and bolts you need to have high conversion rates in your introductory sessions.

Every nut and bolt I know how to deliver to you. In service of you having sustainability of finances, your clients having sustainability of change, so we can all create a better world together as we accelerate the Evolution of Consciousness.

Join us. RSVP now to reserve your spot.

Continue reading
6619 Hits

Evolutionary Sales ::: Listener Question [from Portugal]

Daniel from Portugal [http://yogaportugal.com] writes:

 

I am really loving [Evolutionary Sales] it has turn my world around, I am listening to them in order and I am now on ES012 so if the next 2 two question I have for you have already been answered on the show I would appreciate it if you could direct me to it.

The idea of an integrity and service-based sale is one that I even without knowing had been searching for quite some time, I am very glad I have found you.

 

Glad you are finding it of value.

As I said I have two questions that have been haunting me.

1. What if when talking to someone you are trying to sell to you realize that the person doesn’t need the product you are selling? You make it seem like it is always a matter of the right context and the right motivational techniques.

 

 

I walk away from the sale. I tell them I do not think it is a fit or that it will not serve them. It is that simple and that direct. No amount of money is worth the hassles that will come from trying to force it. It rarely happens to me because I make sure to qualify them [by "qualify" I mean that I need to be reasonably certain--over 85% certain--that I can be of service to them effectively and assist them in getting what they want]. But if and when it does happen, I do exactly what is stated above.

2. I would like to know how much thought you have gave to the notion of not permitting the person to wait before making the decision. I have develop a philosophical principle so to say that I should not decide any big amount of money sale on my first contact with the sales person. I has served me well in the past for I have examples of things that now I am really glad I haven’t bought and I have examples of things that each day that passed until I bought it my motivation to get it just kept rising and so did my faith in the product and the sales person. Someone who urges me to make a decision right then always strucks me as wanting to sell. But when someone is confident in their product enough not force to make a decision it may well be that I am there in the next day to “open the relationship”.

 

 

It is a great question. It is also a very common one, so I am glad to finally address it publicly.

In my business, people come to me wanting certain mental habits resolved, e.g.; fear, anger, anxiety, etc. They want other things too, but they know they want these negative habit patterns. If they go away to think about it, then they will start to have those same mental habit patterns that they have come to me to resolve take over. I have then essentially failed my first test as their Guide.

Now, if the business we some business other than the one I am in, then sure.

But with my business, what serves them best is to have them sign when they are clearest on my presentation, and are clearest as to the benefits. That means in that session. It has nothing to do with levels of confidence in my offering. Rather confidence in what will happen when they leave--and I simply tell them that all up front and directly.

They agree in most all cases. They know it is the truth. I think it is also critical that they never feel "pressured". They never do. I often will simply shrug when I tell them the above. I say it casually, in a relaxed manner, with nothing for them to resist. I am never attached to someone signing. If they sign under pressure, the sale might drop off. That serves no one.

When the reason for signing is a simple truth they know to be true, and I am coming from that place of service, it just has them all the more convinced I can [and do] help them. It is also hard to argue with 97.7% [my current opening ratio averaged for the last 3 years with 220 prospects with a significant commitment to a 6-month agreement ]. If my ratio were lower, I might look there first.

 

My wife recently went to an English language school and what threw her off was exactly that. All the reasons they had for making her sign a 2 year agreement right in that moment. What ended up happening was that she found another school in which she didn’t felt pressured to make rash decisions.

I must say that I would be feeling better if I could have the time I want to ponder and then acquire the product, EVEN if that meant not taking the advantage of a special discount for on the moment decision. I would gladly pay 10% or whatever more to have the time to decide for myself if I want the product or if I was just influenced by the momentum of the salesman and the occasion.

I really hope you truly give this a thought and not just answer in your answer/question mode on how to do something, for I would like to know that you can relate to this concern.

 

To be clear for other listeners, I do not offer a discount for making a decision at any point. I do offer a 10% discount for payment in full, but there is no monetary incentive for the decision itself. I think that would cloud things and would not serve the client.

As far as your wife and that situation goes, if she felt pressured, then they were not coming from service--but rather wanting to reach an objective. I am sorry to hear she had that experience, and to me, it simply means it was not a fit.

That was also a life-altering decision in many respects, and should be carefully considered so wanting time should be allowed. I have had clients refuse to decide in the session, and I simply stay very engaged with them until they do make a choice [one way or the other] so we are partnered; I make sure I am very available for any questions or concerns as they arise over the next day or so. But that is a very rare exception to the general policy for the reasons stated below and above, summarized as it simply does not serve them to go and "think about it" as their thinking usually has them needing my services to one degree or another.

As far as this particular strategy, I have considered it and reconsidered it for years. That is not to say that I am not considering it carefully now; more to say that it is always open for review. All of my techniques are. :-) Usually, when it arises as an issue for the client, I ask them two questions:

  1. Is this concern [fear, indecision, etc.] the concern that stops them in other areas of their life. In other words, is this one of the issues they need resolution on. If yes, I let them sort it out and they usually simply sign the contract. If they say no ...
  2. I ask them, "how heavily would you like me to leverage you here on a scale from 1 to 10? What would best serve you?"

They answer and I do just that. If they say do not leverage me at all, well, I don't. If they ask me to, I do to the degree they ask for it. If the answer to question 1 is yes, and it is signifigant for them, I have to stay with that. Again, if it is a limitation in their life they have come to me to resolve, I would not be serving them if I let it run their life in this situation as too. AND I am transparent about all of this to them [and heck, now it is here for them to read. Heh.]

In Service and in Transparency,

Jason

Continue reading
3475 Hits

Self-Esteem and the Solo-Preneur | Internal vs. External Locus of Responsibility

Read this sentence to yourself in your mind or out loud:


"My life is the sum total of my own choices; the state of my business is the sum total of my choices".

As you read that and re-read that, what is your experience? Do you feel excitement? Pride? Shame? Do you sense a burden on your shoulders? What does it weigh in your mind? Do you quickly move to insist it is not your "fault". That it was out of your control? That it was this circumstance or that circumstance? That you were "wronged"? Or "unlucky"?

Or do you experience a comforting and/or challenging level of acceptance. A "yup" with a quiet nod of your head?

One thing is for certain-your relationship to that sentence is a good indicator of your level of self-esteem, or your level of healthy egoic development in the positive sense. You see, it is not the big ego that needs defending or asserting in the world; it is the small ego. It is not the big ego that is arrogant, self-righteous, or deflects responsibility and blames others; it is the small, pre-rational, pre-conventional, vengeful, ego-centric ego.

It is a challenging re-frame for most to get their minds around. But just ask yourself this: what kind of ego could achieve a non-dual sense of reality; what kind of ego could be one with all things, moment to moment? A big, huge ego. An ego so large it can be a yes to whatever is arising moment to moment and relate to it, be a part of it. That takes an expanded sense of self. Yet that ego is also diffuse. It is large, but it is flexible. It lacks rigidity. It does not need defending or asserting; it understands its power. As a result, there is nothing to prove to anyone-not even itself.

Continue reading
5341 Hits

How Do I Pace Myself Through the Evolutionary Sales Program?

[Listener Question]

It is unbelievable what I missed the first time through.

Yes. Most people do not believe me [or perhaps literally do not hear me] when I say to listen at least three times through all the way first because of what is missed by the human physiology/sense tools the first time--and even the second. Additionally, you are different, deeper, richer, or just plain have a new focus and so hear things differently--or perhaps for the first time, not having the ability to receive it/fit it into your linguistic or conceptual structures the last time you heard it--even after several listenings. I still re-listen to audio products I bought 10 years ago and hear them in ways that blow my mind now.

I do have one questions...how do I pace myself through the program. First time through was as you were releasing new episodes... now i have 16. I'm fighting back the urge to do them all at once.....

Thank you for this very important question. That depends on your own process and your internal processing. If you are a more kinesthetic person [talking slower, looking down a lot, feeling, touchy feely, perhaps], then you will get it more deeply, but it will take you longer to fully understand the scope. If you have good auditory digital recall, you may remember verbatim the first time--the guy who never studied in college, but always attended the lectures, then aces the final is one example of someone with good auditory digital processing. A visual person will often think they have it, because the understand it cognitively the first time--and very rapidly, but they do not have it deeply in their neurology and will lose or miss stuff thinking they already "know" it because they understood it rapidly. These people have the toughest time accepting that they understand it or cognize it, but have not necessarily "learned" it. When I say "learn" I do not mean remember or understand cognitively, I mean that they actually behave from the mindset, or that it is their patterned response--their new habit pattern or new emotional reaction or their "natural" way or predictable way of responding. On that note, a while back I wrote a piece to support this titled Insight and Integration. You can read it HERE. So...how do you pace yourself? I would make sure you listen to episodes 0 through 16 all the way through at least three times so that you can the model in your mind to such a degree that you can trouble shoot your own performance from an objective perspective. That requires you to mentally and conceptually hold the entire model in your mind. Do that all the way through. THEN go back slowly and go through it to do the exercises and play with the ideas and component parts individually. And remember--there is no inherent number of times to listen to it when you are "done". You are never done--there is just the asymptotic nature of Personal and Professional Evolution. The question is two what degree and in which contexts have I integrated it? Hope this helps!

Continue reading
2459 Hits

How to Avoid Wasting Marketing Dollars

Every successful business person is a marketer and a salesperson first. If you want to be successful, you should consider that as your primary organizing principle. If you want to thrive, rather than just survive, then your primary focus needs to be on generating business and leads—and then opening those relationships.

  • Are your marketing dollars working for you? How do you know?

One of the biggest mistakes a small businessperson can make is not being able to track their marketing dollars. That ad you placed—did it get any response or not? How do you know? That yellow page placement-is it increasing your business traffic? How do you know? Are your dollars well placed with the print advertising, TV spots, radio, or other form? How can you know? Did it even pay for itself? The key words you purchased on google or yahoo search—are they effective? Are they garnering traffic?

That person you are paying 10$ an hour to stand on a street corner and pass out fliers—are they even asking any questions, or just silently trying to thrust the paper into people’s hands to get rid of the fliers--bacause, you know, you pay them for how many they pass out, not how many leads you get from it.

What are you paying per lead generated with these methods? How do you track the efficacy of your advertisement and marketing and therefore make informed choices as to whether or not your dollars are well placed?

There are several ways:

  • Place a landing page.
    • In the age of the internet, you simply MUST have a “landing page”. A landing page is a web page accessible to only those who would have seen a specific marketing piece. An example would be: http://YOURDOMAIN.com/magazine-name-where-the-ad-is-placed.html and the like. In this way, you can look at the referral logs of your web traffic counter and see just how many hits and clicks you are getting as a result of a specific ad placement or marketing prong.
      • Site Meter is a good one, as is Google Analytics, and if you are running google adwords campaigns, you may want to have all of those resources in one place
    • You can also set up a specific toll-free number to take messages specific to that marketing piece
  • Test your ad copy. Just because you did not get as much response as you would have liked does not mean the venue in which you placed the ad is ineffective. It may be your ad copy, or often more importantly—the headline of the ad—that could be more effective.
  • Use a tracking code. If you have someone handing out fliers, put some sort of tracking code on the flier so you can use that number, or landing page, or phone number to track your dollars to leads ratio.

The worst example I have recently seen of wasted marketing dollars was for a chiropractic clinic. They had people handing out fliers—but you would never have known what it was for. The flier distributor was standing on a busy financial district street corner—a location where there were probably plenty of prospects who could use an adjustment. However the person hired to hand the fliers out was simply attempting to thrust them into people’s hands. No engagement. No rapport. No questions or offers. No return on invested marketing dollars.

How much were they being paid by the clinic? How much more effective could those marketing dollars have been if they simply asked: “would you like to relieve your stress more effectively?” or some variant, and ONLY hand the fliers to those who said yes. How many people who needed the service walked on by because they simply did not want an unknown piece of pink paper in their hands?

We will never know—and neither will the clinic that hired them. What we do know is that there were plenty of wasted marketing dollars in that marketing endeavor.

Be sure to avoid their mistakes. Stop flushing your marketing dollars down the toilet. Begin now by following the simple steps above to make the most of your marketing dollars.

Another huge mistake people make is marketing to themselves. What would motivate them is often not what would motivate their target market or their ideal clientele. Buut that is another article for another time.

In Service,

Jason

Continue reading
43156 Hits

How to Determine Your Fees and Get Paid What You Are Worth [Part 1]

One of the challenges I see so many coaches and solopreneurs struggle with is what they should charge for their services. Most do not know what they should charge. Many charge what they think they can get. Some charge whatever the next coach or practitioner charges. That is--"the going rate". Many charge what they would be willing to pay themselves. Most charge less than they are worth--while improving the lives of others dramatically.

But why? And what are the solutions to this travesty of value?

There are three primary reasons:

  • Mistakingly thinking they are actually trading time for money, and/or that their services are a commodity. A thing to purchase
  • Limiting beliefs; usually about themselves or the value they bring at their very core-and what they or their services are worth, what the prospective client would be willing to pay, or about money in general
  • A lack of sales skill; they do not know how to create accurate yet inspiring value perceptions in the prospective client that make the fees irrelevant or appear minimal in comparison to what they are getting through the service.

How the heck do you determine or set your rate?

What are your services and/or your offering actually worth?

There are two answers to "how do you determine the rate?", or "what should I charge?":

  • 20% more than you feel comfortable asking for
  • Whatever the market can bear: whatever you can consistently get in return for your services or product

I have never met a solopreneur or some other type of small business person, who was in their first 5 years in business, who I have not advised to raise their rates. After understanding what they do, I examined their rates, and told every single one of them to raise them about 10% to 20%. They were all dramatically undervalued and undervaluing their offering.

You Might Be as Well

There is fear around raising rates for most people. They think they will see less clients, and as a result, have trouble with their financial obligations, they fear people will not pay that rate, and ultimately they either lack confidence in themselves and their offering, or they themselves are making the mistake of confused value perceptions; they do not see the true value for themselves.

So especially if you are just starting out or you are in the first few years of building your business, as a general rule of thumb, you should add 10% to 20%. Not so much that you are anxious about it, but enough to expand your beliefs about your value.

What can the market bare? In other words, charge whatever people are willing to pay. Ultimately, the consumers of your services set the rates. If your conversion rates of prospects to clients is too low [and I say it is too low if you can not reasonably count on them signing up], then your rate may need to be adjusted down. However, where you look first, is your ability to sell or enroll others in your services. Be careful to look there first. Anyone can get better at anything. Lowering your rates serves no one--least of all the client.

Clients who pay more are more serious about the work--and they get more accomplished in a shorter period of time. AND you show up at an ever grater level of excellence at a higher rate, multiplying this exponentially.

This is why I do not allow friends or family to subsidize a clients work for them with me.

They can borrow the money--they will take that seriously--but they may not be gifted any number of sessions. It is for the clients own good. And in the case of their borrowing it, I usually conduct my due diligence in making sure my work with them relieves more stress than it creates, so if there are underlying issues around money in their relationship, I may still decline that, not wanting to exacerbate them.

Additionally, if you told me you were unable to get the rate you wanted, I would ask a few questions

  • Can't get it from whom? Which market? There is always someone somewhere who can afford you and will see the value in it. The higher the rates, the smaller the pool of prospective clients as a matter of financial and numerical fact, but you can get it from the right target market
  • How confident and relaxed are you when they review the agreement and see the fees? Do you communicate worth and confidence? Or do you communicate an opening for a negotiation? Do you communicate uncertainty? Or--god forbid--do you ask them if it is too high as you project your own unresolved issues around money onto them? [The client has enough of their own limitations--they do not need you to add yours]
  • Are you selling from vision and possibility and creating more accurate and inspiring value perceptions in the prospect--or are you trading time for money?
  • How effective are you at inspiring, enrolling, and re-framing concerns?
  • Where do you need to gain additional skill?

No matter how good you are, you can ALWAYS improve your sales and communication skills.

Those are the questions we explore first to be an Evolutionary Professional--to be constantly improving our efficacy at leveraging others beyond their limitations to have the life they dream of. There is always something you could have done to make a difference in the process. Examine that and only that. After that inquiry is exhausted, then you can indulge in examining how the client X,Y or Z. And it is, in fact, an egoic indulgence unless you are clarifying what a "qualified" prospect is.

You also need to look at what your intake process and your behavior is telling the client and yourself about what are you selling and offering? What are you offering? How clear are you when you communicate that? Do you communicate competence? Where do you come from or what platform do you stand on? What does your approach and your behavior presuppose as organizing principles. Not espoused beliefs or platitudes, but rather--integrated and aligned behavior.

One of the organizing principles I shared with my Apprentices and Evolutionary Professional clients and I will share with you now is this: You are not selling them on your service or product. It is a mistake to think so no only for your relationship to your own fees, the client's relationship to your fees--their investment--but also your level of fulfillment. If you try to sell them on how great your product or service is, you run the risk of some dynamics that will be set you up to less effective.

What you are selling them is a solution to a problem, or an access--a gateway--to the vision they have for themselves. Therefore:

Inspire them Towards Their Vision and Leverage Them Beyond Their Limitations; Never Try to Convince Them of the Value of You or Your Service

It often becomes a matter of convincing them that your product or service is worth XYZ for beginning and even journeyman or mid-level seasoned practitioners. Not only does that not serve the client, but it leaves you with results that are unpredictable. That is to say that if you have someone come in for an exploratory session, or an initial consultation, that you can not say with certainty they will sign up until they do. Wouldn't you rather be certain, in your mind, that they will? If you are trying to convince them, there is a 50/50 chance they may polarize against your points, and suddenly you are in a debate.

Do not sell the client on your products or services--guide them to selling themselves with more accurate and more visionary value perceptions. In your presentation, do no selling. In your presentation, demonstrate competence.

I have never had the debate or polarized communication with a client in an exploratory session. It has never happened to me in my business because of the Organizing Principle on bold above. I urge you for the sustainability of your business and for the benefit of your clients to try it on.

Additionally [and worse for the clients' experience] if you are trying to convince them, it had you be attached and has you be "jerky" and potentially jumping on a client's concern or objection immediately to try and address it--by telling them how great your product or service is, in whatever way you do that. Or worse, telling them [or saying something they can interpret as] their objection is invalid, in whatever way you do that.

This is yet another reason you must come from a platform of service and contribution. If you come from a place of just closing the deal to be making money, or relating to your clients and prospectives clients as objects to be moved around like chess pieces hoping to checkmate your financial obligations, you will behave differently than if you are coming from service and contribution. They will sense this on some level or another. They will not know what it is, or perhaps even how to describe it, but it will show up for them in some was a a lack of rapport, or safety, or trust in your motives. That is the very thing that no longer works in the 21st Century Marketplace.

Continue reading
2993 Hits

The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 2)

We have already covered errors in philosophical grounding, lack of skill, and a failure of implementing a sustainable structure for your business--and for the scope of your clients' needs. What is next? More nuts and bolts rather than philosophical grounding or mindset:

Mistake #4: Having Only 1 Stream of Prospects

Most coaches and solo-preneurs rely on word of mouth. Word of mouth is critical. In the 21st Century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control--to be the locus of responsibility--for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful solo-preneur must establish for themselves. What are those three? Solution:
  • Formalized referral systems [two of them]
  • Speaking engagements and free evening talks
  • Word of mouth
The two formalized referral systems?
  • An affiliate program with a percentage or fee for referrals
  • Write a referral clause into your client contract--requiring two if the client is happy with your services. While you do not want to be heavy handed about this, it does set their intention and focuses their awareness on a more formal approach to referrals
The evening talks?
  • Make it explicit in your marketing AND in your introductory remarks that you are there for two reasons:
    • to provide value to their lives--first and foremost
    • to expose people to and offer an introduction to your services
Word of mouth?
  • Consider this a great backup and occasional unexpected icing on the cake when those unintentional or random referrals occur. And occur they will.
If you do this, and you consider them in this order of importance, you will always be in control of your flow of clients and prospects--and they will flow in. Your sustainable prosperity will follow.

Mistake #5: Failure to leverage contact points and the opportunity they hold

Solution: many
  • Consider any contact point you have with a prospect [be it an initial session, an email, or a phone call] an opportunity for you to leverage them beyond their current limitations emotionally or mentally--an opportunity for your to expand their world. An opportunity for you to be of service.
  • Do not give "free initial coaching sessions"
    • Many coaches and many prospects think it is beneficial to give away services or to experience the practitioner directly. I have never found this to be effective in a prosperous business. If you want to turn your practice into a business then offer a complimentary exploratory session--and consider it an information gathering session for you and a sales presentation for the prospect. Let them get a sense of you, but do not give them free coaching. You are not part of a buffet. You want them to commit to a more fulfilling experience. A full 3 course meal. Be sure to show them the menu and explain the dishes and presentation--be sure to demonstrate your competence, but be careful you are making sure your contact point is leveraged to its full potential--for their sake in finally having a better life--and for yours in creating a sustainable and prosperous business.
    • Have them make a decision one way or the other in that exploratory session. If you let them "think about it" then they will get less and less clear on what you presented, and therefore less and less clear on what it will make possible in their lives and their fear and limitations kick in. The very habit patters of the mind that they are coming to you to resolve take over. It is your duty to guide them to a choice in that session. Yes and no are both fine answers--but require an answer. I will often ask a prospect who wants to "think about it" if that is the thing that stops them elsewhere in their lives. That is usually all I have to say in those situations for them to sign the agreement in front of them.
    • Be respectful with their experience--set context--and make sure when you chat with them on the phone for the purpose of setting up the exploratory session that they are aware of the process--that they know you will clarify what they want, then explain your approach, and then if it is a fit--have them review a contract. Those contact points are critical for your guidance of the client to changing their lives.
  • When a client sends you an email raving about your contribution--or when they acknowledge you verbally communicating the difference you have made for them--ask them if you can quote them. Turn that acknowledgment into a testimonial for your marketing materials.
There are more examples I could give, but remember, if you want to have sustainable prosperity and truly be of service to a larger and larger portion of your community, and therefore be an agent of change rippling out to assist in creating a better global condition--consider every contact point an opportunity.

Mistake #6: Considering Your Service a Commodity

There is a reason I do not publish my rates. My services are not a commodity on the shelf to be price-shopped. And no one else does what I do, really. And consider that you offer something unique that no one else does. In discovering that you will not only feel better about your "fees", but you will also have take the first step in being able to communicate the value of your services to your clients and prospects in such a way that your fees seems insignificant and nearly irrelevant when measured against the value your service will bring to their lives. And really--just between you and me--do you really feel that a number, no matter how reasonable or how unreasonable it may seem communicates the scope and richness of the difference your service can provide in their lives? Unless you have nothing unique to offer--you do your prospects a disservice by buying into their mindset that they can price shop. I have never lost an opportunity or had a client not want to work with me as a result of this approach. In fact, it is one of the secrets of my success--selling from vision and value and having the money be a formality--but an afterthought.

Mistake #7: (Did I say 6?) I guess there is at least one more mistake:
"Healing" that which you need to resolve in your self and in your own life by healing others

I am going to say something harsh here and say that I consider it unethical--yes, "unethical" for coaches, therapist, or "healers" to work on the same issues with clients that they have not resolved within themselves. While you may still be able to provide solutions--at least be honest with your client that you have not handled it in your own life. And make a choice now to only provide services that you feel competent, resolved with, and apply to your self in your own life. If you are a relationship coach--have a great relationship. If you are a coach around self-esteem, have a well developed ego [in the positive and healthy sense]. If you are an addict who is still smoking, drinking, or doing drugs, do not counsel others on that. Do not look to heal your wounds through the wounds of others. There is a danger of projection, and even more so--how can you charge someone to solve something you have been unable to demonstrate as being solved in your own life? I hope this article helps you in your desire for sustainable prosperity.
Continue reading
3938 Hits

The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 1)

It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do--yet suffer financially. They are doing good, but they are not doing well--that is, they are struggling financially, mentally, and emotionally.

 

There are reasons for this. I have identified the top 6 reasons--and their solutions-that I have found in my experience in my own business as well as observing those who still have a "practice".

 

The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.

 

Mistake #1:  Thinking "Money and Spirituality are in Conflict"

 

For some, "capitalism" is a bad word. Which makes sense. "Capitalism" was a phrase coined by the biggest enemy of the free market and free enterprise to ever live--Karl Marx. Yet, we keep that inaccurate and pejorative moniker. We were taught for thousands of years that to profit was bad--and then this meme was punctuated by the evils of capitalism laid out by a failed mathematician who had no foresight into the services industry--never mind respect for private property and Natural Law and was therefore essentially a thief on a grand scale. Even though with the rise of capitalism in the mid-1800s, our standard of living has more than trebled, never mind that our life expectancy has doubled in a short time as a result...it...is...bad.

 

While there was a a time when one could only profit by exploitation and manipulation or by inheritance or plunder, this has not been accurate for nearly 300 years.

 

[Before commenting on this, please read my series of articles on Spiritual Capitalism, found here: Read First || Read Second || Read Third.]

 

Maybe we should consider throwing off the chains of thinking birthed centuries before the Enlightenment and even before the founding of this Country and came to a head--and have been proven to be inaccurate, ineffective, and fundamentally broken in the last Century.

 

The truth is, it is not only possible to come from service and contribution in a "for profit" environment--that is to live a purpose-filled life--but also to profit well from it and to live prosperously. It takes some personal work--being mindful of your thinking, cleaning out your unconscious imprints of guilt and shame, and to constantly be of service while having sufficient esteem for your self to recognize the value you are bringing to another's life and to have them provide that value monetarily in exchange. It takes a lack of attachment to "closing that deal" and being more focused on service and "opening relationships"--and much more.

 

Actually, I have found what can be provided to our clients lives is priceless to them. Fees are insignificant when weighed against what the work we do in their lives will make possible. It is not a commodity. It is a gateway to greater freedom and happiness. We can live a spiritually oriented life--and integrate free-market, service-based principles into that.

 

By doing so, we integrate our spiritual and our financial life. This frees us from guilt, shame, and allows us to flourish spiritually while prospering financially.

 

Mistake #2: Underdeveloped Skill: Sales, Marketing, and Ethical Influence

 

We have all had negative experience with sales people. Not sales professionals, but sales people--that is, people who want to "close a deal" rather than open a relationship. And most sales trainers teach techniques with little regard for a philosophical base or grounding. I do not support that.

 

I used to think sales was a dirty word. That was until I realized that until I could influence people to take action in their lives--leverage them beyond their limitations--I could never really do much good in the world. You can only be a positive agent for change if you can inspire others to move beyond their current thinking--the thinking that has them in their current life situation and has stopped them from being fully free and thriving.

 

Therefore--if you truly want to do good in the world, it becomes your duty--yes, your duty--to assist others in overcoming their limitations. That means learning to sell and market your services in a compelling way that comes from service and contribution while combining that with powerful tool of influence.

 

You must gain those skills if you want to make a difference and be prosperous.

 

While it may be hard to swallow at first [took me years to accept] you must be a sales person first--that is you must be able to enroll others in a vision--to live your purpose and prosper.

 

Mistake #3: A Lack of Structure: Service, Sustainability, and Packages

 

One you are coming from service and contribution, you begin to consider what would best serve the client. Most practitioners have session-by-session practices or monthly packages, but they do not have comprehensive packages that have stages and phases in them. How many people out there have dabbled here and dabbled there and never really bucked down and did the deep work to reveal greater depths within themselves? I have found most clients approach their personal development this way. "Well, I have tried this and I have tried that...", [but I never really got what I needed that was deeper].

 

The best thing you can do as a coach or a practitioner is to find a way to create a compelling 3-stage or 3-phase offering that allows the client to reveal greater and greater depths or to attain greater and greater heights. For a massage therapist, this may mean something like:

  • Healing
  • Activating
  • Opening
For a Coach it may mean something like:
  • Clarity
  • Tool Gathering/Education
  • Purpose/Action
I am just pulling these out of my pocket and tossing them out there. The point is that if you truly want to be of service to your clients, you will develop a phased program so that they finally make a deep commitment to themselves--and they finally achieve that elusive transformation--mentally, emotionally, and perhaps spiritually, they have been looking for for years. In the process, you create a sustainable practice with monthly payments coming in--and you get to then relax and be certain you are always acting with integrity and acting ethically. People only get slimy when they are desperate. You owe it to your clients to create a deep compelling offer that is only offered with integrity--and you owe it to your self to be prosperous as a purpose driven helper. Everyone wins. And wouldn't you like to be in a position to say to to a prospect you really do not want to work with? Of course you would. Wouldn't you like to always operate with full integrity and ethics intact coming from service and contribution? Of course you would. Wouldn't you like to provide comprehensive solutions to your clients so you can make a deep and lasting positive impact on their lives? [The next 3 top problems/errors and solutions will be handled in part 2]
Continue reading
3588 Hits

Financial Sustainability | Package Offerings

Because we are dedicated to helping coaches and practitioners reach "financial sustainability" as well as their clients maintaining "sustainability of change", nothing can be more important than putting together an offering for clients that is 3-dimensional and saying no to a session-by-session weekly commitment model.

What that means is designing a package where the offering is coherent, cogent, and comprehensive. Where the client is moving through stages or phases that logically fit together in a holarchical way--each stage building on the previous stage or phase.

But recently, nascent practitioners have been asking me essentially this questions: "what if I am not yet clear about my offering? How can I figure out what to offer them when I am so unclear yet about my deepest gifts?" I want to answer this very important question because I have noticed that requiring the apprentices to come up with a full offering can be overwhelming and does not assist them in professional evolution, but has them contract and regress.

So, backing up to more fundamental ways to build your practice when you are new:

  • Go ahead and work session by session at first. Schedule that single session
  • Let them know at the beginning of the session, that once they experience you, at the end of the session, you will offer them an opportunity to sign up for more--then drop the subject and focus on their needs and outcomes
    • This has them know what to expect and takes away any objection to you offering it--and gives the client a smoother more integrated experience
  • At the end of the session ask them what they liked about it
  • Ask them if they want more of that
  • Provided you were effective, they will say yes 
  • Offer them a package of 4 or 6 session with a discount if they buy them all now. For instance--buy 6 get 1 free or some such offer.

All too often I have seen practitioners say some version of "if they liked the work..." or worse, "if it is meant to be then they will ask for more".  Not necessarily. Sometimes they just need you to ask. Sometimes they get distracted. And even if true, I have found it is all too often a gussied-up way to avoid what is realling going on--fear and anxiety about selling--while pretending to have a "accept whatever happens" orientation to life.

Rarely, do I sense it is an authentic developmental stage they have reached.

Most importantly, if you truly want to be successful, you need to integrate the fact that no matter how good you are or effective at your craft, you are the locus of responsibility to make things happen.

That, and if you really care about your clients having permanent sustainable change you will offer them a package. Would you go to the gym once and expect to be able to compete in weight lifting? Would you go once and think you have reached a new level of fitness?

Hardly.

So it is with the muscles of your [and your clients'] internal experience. Help them get the exercise they need so they can attain a new level of mental and emotional fitness--a new baseline of success and fulfillment in their life, and you get financial sustainability in the process.  Together, we all create a better world.

Now that is a true win-win-win.

Continue reading
3283 Hits

How to Get Clients and Testimonials In 10 Days

After the last piece on how to get clients and testimonials the same day, I had a few people ask me how to get clients if they had few or none in the past. In other words: what is the second fastest way to get clients.

The short answer is: give a talk or an evening intro to your work.

However, there are several structures you will need to have in place to make this an effective event for client acquisition.

  • Give people no less than 10 days notice, but no more than 2 weeks notice about your event. This falls in the window of them making sure they schedule it, without being so far out in the future that they wait and forget.
  • Give a cap to how many people will be there [limit it to 8 or 10 or 12] and require an RSVP. This does several things:
    • It creates more urgency for them to RSVP
    • It gives you [if you are not used to speaking in front of a large group] a manageable-sized audience so you can become comfortable with the whole affair
    • It allows you to then publish how many spots are left for the evening in a follow up email [and really, 1 email is never enough and 4 is likely too many in 2 weeks]
  • Make sure you open with the fact that you are obviously there for 2 reasons [say this in the first 1 minute of your talk]:
    • To provide value such that their lives are improved whether you see each other again or not
    • "obviously" to market your services [at the end]
    • At the end, let them know what is available, but simply pass around an interest sheet that lets them opt in to a free exploratory session, or your email newsletter. Low commitment level makes it easier.
    • When you open in this manner it does 3 things:
      • it sets context and appropriately sets expectations
      • it is honest and direct and also takes away the objection they will have at the end that they were not expecting a sales pitch--tell them to expect it
      • gives them an opportunity to walk out if the do not want that experience
  • Bear in mind, you have 48 hours before the prospective clients lead begins to cool off--they become less clear on what they were inspired by or moved by to ask you to contact them
  • Do not waste your time or money on letting them take your card [or even having them, really, or brochures for that matter]. If you truly want to be of service, then get their permission to contact them and take the guess work and variables out of it.
  • If you are publishing to multiple lists/target markets, you can do this ever two weeks, however, if you are publishing the same type of event to the same list, be aware that what happens is that if you do it more that once ever 6 weeks they will begin to take you for granted--"Oh, s/he'll be doing this in a couple weeks...so" and they won't come.

I hope this makes a difference in your life and in your business today.

In Service,

Jason

Continue reading
1926 Hits

How to Get Clients and Testimonials Today

A question I hear often is this:

"What is the quickest way to get new clients."

It is a good question and since I have heard it so many times recently, I thought I would give you all the strategy I recommend. If you use this simple approach, you can get new clients and testimonials today.

1. Call up clients you have worked with in the past to see how they are doing.

2. When they start talking about what a great experience it was to work with you and the results they experienced in their life ask them if you can quote them on that. Type it up and send it to them for their approval. This takes the one obstacle out of the way for them--the time and energy it would take to write it up.

And of course ::: ALWAYS make sure they have approved of the testimonial before publishing it anywhere.

3. Once they have told you exactly how great it was to work with you ask them if they know anyone else who might enjoy that kind of experience. Of course they will.

4. Ask them to get that person's permission to give you their contact information. That way, you can be proactive and again, if you are truly being of service, you will take the variable out of the equation.

Which variable?

They may forget--they may lose your information. They may get scared. If you use a passive approach by waiting for them to call not only has their life not been served, but you have lost business. 

I can not count the number of times a prospective client told me that they had simply forgotten to call me and they were grateful I had called.

Four simple steps and you have either a testimonial, or a referral--or both. I hope this makes a difference in your business and in your life today.

In Service,

Jason
Continue reading
1916 Hits

jason.the.mcclain™

Twitter response: "Bad Authentication data."

All Content © 2001-2012 Jason D McClain, All World-Wide Rights Reserved